{"id":59966,"date":"2024-11-14T20:13:05","date_gmt":"2024-11-14T14:43:05","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=59966"},"modified":"2025-03-21T19:53:57","modified_gmt":"2025-03-21T14:23:57","slug":"brico-depot-campagnes-drive-to-store","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/brico-depot-campagnes-drive-to-store\/","title":{"rendered":"Comment Brico D\u00e9p\u00f4t a b\u00e9n\u00e9fici\u00e9 d&rsquo;un uplift de plus de 230 % gr\u00e2ce \u00e0 des campagnes drive-to-store courtes et impactantes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59966\" class=\"elementor elementor-59966\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer du trafic qualifi\u00e9 au sein des 125 d\u00e9p\u00f4ts du r\u00e9seau<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9ployer des campagnes drive-to-store courtes et impactantes<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ciblage g\u00e9ographique et affinitaire gr\u00e2ce \u00e0 la donn\u00e9e Azira pour maximiser les visites en d\u00e9p\u00f4t<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des publicit\u00e9s g\u00e9o-contextualis\u00e9es et engageantes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une optimisation des campagnes en temps r\u00e9el par les \u00e9quipes Azira <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731067d elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"731067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>2,2 \u00e0 2,5<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMillions de profils expos\u00e9s en moyenne\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087edf4 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"087edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>4,10 \u00e0 5,33\u20ac<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDe CPV\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5420e89 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"5420e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>+230%<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\td\u2019Uplift en moyenne pour les campagnes\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cLe dispositif m\u00e9diatique d\u00e9ploy\u00e9 par Azira et Publicis Media a contribu\u00e9 \u00e0 accro\u00eetre le trafic dans nos d\u00e9p\u00f4ts et \u00e0 optimiser la visibilit\u00e9 de nos offres. Les performances financi\u00e8res enregistr\u00e9es lors des semaines d'activation de ces dispositifs ont \u00e9t\u00e9 satisfaisantes.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Nadjad MAOULIDA<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Charg\u00e9 d\u2019acquisition trafic payant, Brico D\u00e9p\u00f4t<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd912b6\" data-id=\"cd912b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdcdea elementor-widget elementor-widget-text-editor\" data-id=\"3cdcdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif :<\/h2>\n<strong><span style=\"color: #7d3bfd; font-size:20px;\">Campagnes drive-to-store promotionnelles et th\u00e9matiques de courte dur\u00e9e sur l\u2019ensemble du parc.<\/span><\/strong>\n<h2><span style=\"color: inherit; font-family: inherit; font-size: 26px;\">Contexte :<\/span><\/h2>\nLes p\u00e9riodes de promotions cibl\u00e9es autour de th\u00e9matiques diverses telles que les changements de saisons ou encore l\u2019am\u00e9nagement de la maison repr\u00e9sentent de belles opportunit\u00e9s d\u2019acqu\u00e9rir de nouveaux clients et de g\u00e9n\u00e9rer des ventes pour les magasins sp\u00e9cialis\u00e9s dans le bricolage et l\u2019am\u00e9nagement int\u00e9rieur.\n\nC\u2019est dans ce contexte que Brico D\u00e9p\u00f4t a souhait\u00e9 mener diverses campagnes pour toucher de nouveaux clients et les encourager \u00e0 se rendre dans l\u2019un de leurs 125 d\u00e9p\u00f4ts. D\u2019une part, en lan\u00e7ant une campagne promotionnelle d\u00e9di\u00e9e \u00e0 l&rsquo;am\u00e9nagement int\u00e9rieur et d\u2019autre part, en\u00a0 mettant en avant une gamme de produits abordables pour l\u2019am\u00e9nagement ext\u00e9rieur \u00e0 l\u2019arriv\u00e9e des beaux jours.\n<h2>Objectif : g\u00e9n\u00e9rer du trafic qualifi\u00e9 :<\/h2>\n<span style=\"font-weight: 400;\">Brico D\u00e9p\u00f4t est un acteur incontournable du secteur du bricolage et de l\u2019am\u00e9nagement en France. L\u2019enseigne compte 125 d\u00e9p\u00f4ts r\u00e9partis dans tout l\u2019hexagone, et permet aux fran\u00e7ais de s\u2019approvisionner rapidement en mat\u00e9riaux et meubles.\u00a0<\/span>\n\n\u00c0 travers des campagnes publicitaires promotionnelles courtes et ponctuelles, Brico D\u00e9p\u00f4t souhaitait attirer du trafic rapidement dans ses magasins physiques, sur l\u2019ensemble de son parc. Pour cela ils souhaitaient cibler des prospects qualifi\u00e9s ayant un int\u00e9r\u00eat pour l\u2019am\u00e9nagement et le bricolage, qu\u2019ils soient experts ou d\u00e9butants. Pour mener ces campagnes ax\u00e9es performance, Brico D\u00e9p\u00f4t, sur les conseils de Publicis Media,\u00a0a fait appel \u00e0 Azira.\n<h2>Le dispositif Drive to Store Azira<\/h2>\n<h3>1. Un ciblage g\u00e9ographique et affinitaire pour maximiser les visites en d\u00e9p\u00f4t<\/h3>\n<span style=\"font-weight: 400;\">Afin de maximiser les performances des campagnes Brico D\u00e9p\u00f4t, Azira a choisi de cibler des profils qualifi\u00e9s selon des crit\u00e8res g\u00e9ographiques et affinitaires.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e98c7a lottie-icons-wrap inrr three elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e98c7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbb9d8a\" data-id=\"dbb9d8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-807c382 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"807c382\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b5bcf7d colChicklist-box\" data-id=\"b5bcf7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3676120 elementor-widget elementor-widget-image\" data-id=\"3676120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/maps.svg\" class=\"attachment-full size-full wp-image-59939\" alt=\"Sustainable Tourism\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a9d70 elementor-widget elementor-widget-text-editor\" data-id=\"05a9d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Profils vivant ou se d\u00e9pla\u00e7ant dans la zone de chalandise des points de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-95b2eb4 colChicklist-box\" data-id=\"95b2eb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c2f7a elementor-widget elementor-widget-image\" data-id=\"42c2f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"426\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/distributor.svg\" class=\"attachment-full size-full wp-image-60039\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d2cda elementor-widget elementor-widget-text-editor\" data-id=\"03d2cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Profils ayant chang\u00e9 de zone de vie principale au cours des derniers mois et potentiellement int\u00e9res- s\u00e9s par l\u2019am\u00e9nagement int\u00e9rieur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ca9cdb1 colChicklist-box\" data-id=\"ca9cdb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a85c98c elementor-widget elementor-widget-image\" data-id=\"a85c98c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/tool-box.svg\" class=\"attachment-full size-full wp-image-60042\" alt=\"home interior works\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe546d3 elementor-widget elementor-widget-text-editor\" data-id=\"fe546d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Profils fr\u00e9quentant des enseignes de bricolage, mobilier, d\u00e9coration ou des enseignes concurrentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5cfd161 colChicklist-box\" data-id=\"5cfd161\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0ebc40 elementor-widget elementor-widget-image\" data-id=\"a0ebc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/tree.svg\" class=\"attachment-full size-full wp-image-60045\" alt=\"tree\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba733e8 elementor-widget elementor-widget-text-editor\" data-id=\"ba733e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Profils poss\u00e9dant un espace en ext\u00e9rieur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82c7603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82c7603\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0ca0e0\" data-id=\"b0ca0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6886b2b elementor-widget elementor-widget-text-editor\" data-id=\"6886b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ces crit\u00e8res ont permis aux campagnes de cibler des profils pr\u00e9cis avec un haut potentiel de visite en d\u00e9p\u00f4t,&nbsp;&nbsp;<\/span>tout en&nbsp;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">optimisant le budget publicitaire et en r\u00e9duisant la d\u00e9perdition nationale.<\/span><\/p>\n<h3>2. Des publicit\u00e9s g\u00e9o-contextualis\u00e9es et engageantes&nbsp;<\/h3>\n<p><span style=\"font-weight: 400;\">Afin de favoriser la conversion et la personnalisation des messages, Azira a propos\u00e9 des publicit\u00e9s g\u00e9o-contextualis\u00e9es int\u00e9grant une carte interactive permettant de rediriger chaque utilisateur vers son d\u00e9p\u00f4t de r\u00e9f\u00e9rence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le studio cr\u00e9atif Azira a \u00e9galement mis \u00e0 disposition de Brico D\u00e9p\u00f4t ses templates cr\u00e9atifs permettant notamment de mettre en avant une diversit\u00e9 de produits favorisant ainsi la consultation et le clic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c5d29 uael-img-grid-mobile__column-1 cs-grid-item uael-img-grid__column-4 uael-img-grid-tablet__column-3 uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"16c5d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_columns_mobile&quot;:&quot;1&quot;,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;images_valign&quot;:&quot;center&quot;,&quot;gallery_columns&quot;:&quot;4&quot;,&quot;gallery_columns_tablet&quot;:&quot;3&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div class=\"uael-img-gallery-wrap uael-img-grid-wrap uael-img-grid-masonry-wrap\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"997\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/intersitiel.webp\" class=\"attachment-full size-full wp-image-60030\" alt=\"intersitiel\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/intersitiel.webp 487w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/intersitiel-147x300.webp 147w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"998\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Swiper.webp\" class=\"attachment-full size-full wp-image-60033\" alt=\"\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Swiper.webp 492w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Swiper-148x300.webp 148w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"998\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Maps-Brico-Depot.webp\" class=\"attachment-full size-full wp-image-60027\" alt=\"Maps-Brico-Depot\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Maps-Brico-Depot.webp 492w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Maps-Brico-Depot-148x300.webp 148w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c291f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c291f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40ed7f6\" data-id=\"40ed7f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cba18e elementor-widget elementor-widget-text-editor\" data-id=\"7cba18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour atteindre les profils d\u00e9finis pr\u00e9c\u00e9demment de la mani\u00e8re la plus optimale possible, Azira a choisi d\u2019utiliser un mix format interstitiel, pav\u00e9 et bandeau. D\u00e9cliner le message sur diff\u00e9rents formats a ainsi permis une exposition adapt\u00e9e aux applications, aux sites internet et aux diff\u00e9rents appareils utilis\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette strat\u00e9gie cr\u00e9ative a permis une bonne transformation des clics en visites, rejoignant l\u2019objectif de trafic de la marque.<\/span><b><\/b><\/p><h3>3. Des \u00e9quipes r\u00e9actives pour une campagne performante\u00a0<\/h3><p><span style=\"font-weight: 400;\">Brico D\u00e9p\u00f4t int\u00e8gre r\u00e9guli\u00e8rement le drive to store dans sa strat\u00e9gie de communication, son but premier \u00e9tant d\u2019attirer des clients en d\u00e9p\u00f4t.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces campagnes sont activ\u00e9es de mani\u00e8re agile en fonction des imp\u00e9ratifs de l\u2019enseigne. Les \u00e9quipes ont alors besoin de s\u2019appuyer sur des acteurs r\u00e9actifs. Ainsi, les \u00e9quipes Azira ont pu d\u00e9velopper leur premi\u00e8re campagne en collaboration avec Brico D\u00e9p\u00f4t en moins de 2 semaines.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les \u00e9quipes Azira ont \u00e9galement suivi et optimis\u00e9 les campagnes Brico D\u00e9p\u00f4t pendant toute leur dur\u00e9e afin d\u2019en optimiser les performances en temps r\u00e9el.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87f0f6 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"a87f0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cBrico D\u00e9p\u00f4t avait besoin de mettre en place des campagnes sur le court terme afin de g\u00e9n\u00e9rer du trafic dans leur r\u00e9seau de d\u00e9p\u00f4ts. Azira, en collaboration avec Publicis Media, a su faire preuve d\u2019agilit\u00e9 et de r\u00e9activit\u00e9 pour lancer des campagnes impactantes et performantes. Nous sommes tr\u00e8s satisfaits des performances d\u2019Azira.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Estelle Salducci<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Directrice de client\u00e8le, Publicis Media<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99c30d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99c30d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5348d2a\" data-id=\"5348d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0020c3 elementor-widget elementor-widget-text-editor\" data-id=\"d0020c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Des insights pr\u00e9cis sur la performance de la campagne<\/h3><p><span style=\"font-weight: 400;\">Pour assurer une fiabilit\u00e9 des r\u00e9sultats, Azira s\u2019est associ\u00e9 au tiers mesureur Adsquare afin de piloter les performances de la campagne en termes de visites et de trafic incr\u00e9mental. Afin de r\u00e9pondre aux besoins de Brico D\u00e9p\u00f4t, Azira a \u00e9galement fourni des insights pr\u00e9cis post campagne permettant de mettre en avant les profils les plus susceptibles de se rendre en point de vente, les disparit\u00e9s de performance au sein de l\u2019audience et les distances que les prospects sont pr\u00eats \u00e0 parcourir.<\/span><\/p><h2>Les r\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c3581 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"35c3581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"102\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-profils.svg\" class=\"attachment-full size-full wp-image-60009\" alt=\"Illu profils\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>Entre 2,2 et 2,5<\/b><\/div><p class=\"elementor-image-box-description\">millions de profils <br>expos\u00e9s par campagne<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34053f6 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"34053f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"199\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/CPV.svg\" class=\"attachment-full size-full wp-image-60018\" alt=\"CPV\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Un CPV compris entre<\/div><p class=\"elementor-image-box-description\"><b>4,10\u20ac et 5,33\u20ac<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89f4eff heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89f4eff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01796ea colChicklist-box\" data-id=\"01796ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19e2d5 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a19e2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"99\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-uplift.svg\" class=\"attachment-full size-full wp-image-60012\" alt=\"Illu uplift\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"> Un Uplift de<\/div><p class=\"elementor-image-box-description\"><b>+ de 230%<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11a9777 colChicklist-box\" data-id=\"11a9777\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07e904 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"e07e904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"199\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/CPV-2.svg\" class=\"attachment-full size-full wp-image-60015\" alt=\"CPIV\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Un CPIV  entre<\/div><p class=\"elementor-image-box-description\"><b> 15,41\u20ac et 17,57\u20ac<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c51ec9\" data-id=\"5c51ec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":62556,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[220],"region":[293],"use_case":[],"class_list":["post-59966","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 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