{"id":62374,"date":"2025-01-08T10:52:43","date_gmt":"2025-01-08T05:22:43","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=62374"},"modified":"2025-03-21T19:53:55","modified_gmt":"2025-03-21T14:23:55","slug":"ford-strategie-digitale","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/ford-strategie-digitale\/","title":{"rendered":"Ford : Quelle strat\u00e9gie digitale pour r\u00e9pondre \u00e0 des objectifs de g\u00e9n\u00e9ration de trafic online et offline ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62374\" class=\"elementor elementor-62374\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accro\u00eetre la visibilit\u00e9 de l\u2019offre de Ford en renfor\u00e7ant sa strat\u00e9gie m\u00e9dia<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer davantage de visites qualifi\u00e9es sur son site officiel<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvoir ses journ\u00e9es portes ouvertes organis\u00e9es en concessions<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une op\u00e9ration\u00ab Performance Online \u00bb pour g\u00e9n\u00e9rer du trafic qualifi\u00e9 sur le site internet de la marque<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une op\u00e9ration \u00ab Drive To Store \u00bbpour accro\u00eetre le trafic en concessions pendant les journ\u00e9es Portes Ouvertes<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2><h3><span style=\"color: #7d3bfd;\">Op\u00e9ration \u201cPerformance Online\u201d :<\/span><\/h3><ul><li style=\"font-weight: 400;\"><b>2.1 millions<\/b><span style=\"font-weight: 400;\"> de profils uniques expos\u00e9s\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><b>19K clics <\/b><span style=\"font-weight: 400;\">g\u00e9n\u00e9r\u00e9s\u00a0<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Op\u00e9ration \u201cDrive to Store\u201d :<\/span><\/h3><ul><li style=\"font-weight: 400;\"><b>750,000 <\/b><span style=\"font-weight: 400;\">profils qualifi\u00e9s expos\u00e9s<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">+ <\/span><b>700 visites<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><b>9,3\u20ac de CPV<\/b><\/li><li><b>+ 9% <\/b><span style=\"font-weight: 400;\">d\u2019uplift<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4488eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4488eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fa62ef\" data-id=\"5fa62ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cAzira nous a accompagn\u00e9s tout au long de la campagne en alliant expertise et relationnel client. Le but de cette campagne \u00e9tait de mettre en place une compl\u00e9mentarit\u00e9 drive to site et drive to store afin de suivre le processus cognitif d\u2019achat d\u2019un nouveau v\u00e9hicule\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Mindshare<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14d7ff8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d7ff8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c25c685\" data-id=\"c25c685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4733f32 elementor-widget elementor-widget-text-editor\" data-id=\"4733f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif :<\/h2>\n<strong><span style=\"color: #7d3bfd; font-size:20px;\">Op\u00e9ration \u00ab Drive to Site \u00bb &amp; Op\u00e9ration \u00ab Drive to Concession \u00bb<\/span><\/strong>\n<h2><span style=\"color: inherit; font-family: inherit; font-size: 26px;\">Contexte &amp; Objectif :<\/span><\/h2>\n<span style=\"font-weight: 400;\">Dans le cadre du d\u00e9ploiement de sa nouvelle gamme de v\u00e9hicules hybrides et \u00e9lectriques, Ford souhaitait accro\u00eetre la visibilit\u00e9 de son offre en renfor\u00e7ant sa strat\u00e9gie m\u00e9dia.<\/span>\n\n<span style=\"font-weight: 400;\">L\u2019objectif recherch\u00e9 par l\u2019annonceur \u00e9tait double : g\u00e9n\u00e9rer davantage de visites <\/span><span style=\"font-weight: 400;\">qualifi\u00e9es sur son site officiel et promouvoir ses journ\u00e9es Portes Ouvertes organis\u00e9es en concessions.<\/span>\n\n<span style=\"font-weight: 400;\">La marque, accompagn\u00e9e par l\u2019agence Mindshare, a donc fait appel \u00e0 Azira pour r\u00e9pondre \u00e0 ses probl\u00e9matiques de g\u00e9n\u00e9ration de trafic online et offline.<\/span>\n\n<span style=\"font-weight: 400;\">Dans ce contexte, nous avons mis au point deux dispositifs publicitaires innovants et impactants \u00e0 m\u00eame de r\u00e9pondre au mieux aux enjeux de la marque :<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une op\u00e9ration\u00ab Performance Online \u00bb pour g\u00e9n\u00e9rer du trafic qualifi\u00e9 sur le site internet de la marque<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une op\u00e9ration \u00ab Drive To Store \u00bbpour accro\u00eetre le trafic en concessions pendant les journ\u00e9es Portes Ouvertes.<\/span><\/li>\n<\/ul>\n<h2>Op\u00e9ration \u00ab Performance Online \u00bb<\/h2>\n<h3>Une diffusion ax\u00e9e sur les c\u0153urs de cible intentionnistes<\/h3>\n<span style=\"font-weight: 400;\">Les \u00e9quipes d\u2019Azira ont focalis\u00e9 la diffusion sur des audiences affinitaires r\u00e9ceptives au message de l\u2019annonceur. \u00c0 savoir des profils intentionnistes s\u2019\u00e9tant r\u00e9cemment rendus dans des concessions automobiles.<\/span>\n<h3>Des visuels engageants<\/h3>\n<span style=\"font-weight: 400;\">Azira a par ailleurs r\u00e9alis\u00e9 des visuels cr\u00e9atifs et dynamiques mettant en avant la nouvelle gamme de v\u00e9hicules Ford. Ces formats impactants avaient pour objectif d\u2019accro\u00eetre l\u2019engagement des mobinautes en am\u00e9liorant l\u2019exp\u00e9rience utilisateur.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d0322 uael-img-grid-mobile__column-1 cs-grid-item uael-img-grid__column-4 uael-img-grid-tablet__column-3 uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"90d0322\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_columns_mobile&quot;:&quot;1&quot;,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;images_valign&quot;:&quot;center&quot;,&quot;gallery_columns&quot;:&quot;4&quot;,&quot;gallery_columns_tablet&quot;:&quot;3&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div class=\"uael-img-gallery-wrap uael-img-grid-wrap uael-img-grid-masonry-wrap\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"950\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-1.webp\" class=\"attachment-full size-full wp-image-62380\" alt=\"ford-fr-casestudy-1\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-1.webp 480w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-1-152x300.webp 152w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"240\" height=\"475\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-2.webp\" class=\"attachment-full size-full wp-image-62383\" alt=\"ford-fr-casestudy-2\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-2.webp 240w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-2-152x300.webp 152w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"240\" height=\"475\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-3.webp\" class=\"attachment-full size-full wp-image-62386\" alt=\"ford-fr-casestudy-3\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-3.webp 240w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-fr-casestudy-3-152x300.webp 152w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9b90a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9b90a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fe305a\" data-id=\"5fe305a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c25eb2e elementor-widget elementor-widget-text-editor\" data-id=\"c25eb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Les r\u00e9sultats\u00a0<\/h3><p><strong>L\u2019op\u00e9ration \u00ab Performance online \u00bb a obtenu les r\u00e9sultats suivants :<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2.1 millions de profils uniques expos\u00e9s au m\u00e9dia<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">19K clics g\u00e9n\u00e9r\u00e9s CPC &lt;1 \u20ac (environnement In App)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6c8f09 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6c8f09\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2766177\" data-id=\"2766177\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58549d9 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58549d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3654089 colChicklist-box\" data-id=\"3654089\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d700ef7 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"d700ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"83\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon4.svg\" class=\"attachment-full size-full wp-image-62389\" alt=\"ford-icon4\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>2.1 millions<\/b><\/div><p class=\"elementor-image-box-description\">de profils uniques<br>expos\u00e9s au m\u00e9dia<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07b0e5c colChicklist-box\" data-id=\"07b0e5c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbf9781 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"dbf9781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"91\" height=\"84\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon5.svg\" class=\"attachment-full size-full wp-image-62392\" alt=\"ford-icon5\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>19K clics<\/b> g\u00e9n\u00e9r\u00e9s<\/div><p class=\"elementor-image-box-description\"><b>CPC &lt;1 \u20ac<\/b> (environnement<br> In App)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d8deed\" data-id=\"6d8deed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82c7603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82c7603\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0ca0e0\" data-id=\"b0ca0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6886b2b elementor-widget elementor-widget-text-editor\" data-id=\"6886b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Op\u00e9ration \u00ab Drive to Store \u00bb<\/h2><h3>Des visuels g\u00e9ocontextualis\u00e9s<\/h3><p><span style=\"font-weight: 400;\">Les visuels d\u00e9velopp\u00e9s par Azira mettaient en avant la concession Ford la plus proche de l\u2019utilisateur et offraient par ailleurs la possibilit\u00e9 de consulter l\u2019itin\u00e9raire le plus rapide pour s\u2019y rendre.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette fonctionnalit\u00e9 constitue un levier extr\u00eamement efficace pour am\u00e9liorer l\u2019engagement du mobinaute car elle lui permet de prendre conscience de la proximit\u00e9 d\u2019une concession Ford.<\/span><\/p><h3>Des ciblages avec un segment retargeting<\/h3><p><span style=\"font-weight: 400;\">En compl\u00e9ment d\u2019un ciblage affinitaire constitu\u00e9 d\u2019intentionnistes de l\u2019univers automobile, Azira a recibl\u00e9 les utilisateurs ayant interagi avec les visuels lors de pr\u00e9c\u00e9dentes op\u00e9rations conduites avec Ford.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette audience a \u00e9galement permis d\u2019alimenter un segment constitu\u00e9 de profils lookalike sur la base d\u2019analyses comportementales autour des zones de chalandise des concessions.<\/span><\/p><h3>Les r\u00e9sultats<\/h3><p><b>L&rsquo;op\u00e9ration \u00ab Drive to store \u00bb, a obtenu les r\u00e9sultats suivants :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">750,000 profils qualifi\u00e9s expos\u00e9s au m\u00e9dia<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plus de 700 visites estim\u00e9es en concession pour un CPV de 9,3\u20ac<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">+ 9% d\u2019uplift<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c3581 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"35c3581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"93\" height=\"90\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon1.svg\" class=\"attachment-full size-full wp-image-62395\" alt=\"ford-icon1\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>750,000<\/b><\/div><p class=\"elementor-image-box-description\">profils qualifi\u00e9s <br>expos\u00e9s au m\u00e9dia<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34053f6 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"34053f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"89\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon2.svg\" class=\"attachment-full size-full wp-image-62398\" alt=\"ford-icon2\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>Plus de  700<\/b><\/div><p class=\"elementor-image-box-description\"> visites estim\u00e9es en concession <br>pour un <b>CPV de 9,3\u20ac<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89f4eff heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89f4eff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01796ea colChicklist-box\" data-id=\"01796ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19e2d5 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a19e2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"91\" height=\"80\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon3.svg\" class=\"attachment-full size-full wp-image-62401\" alt=\"ford-icon3\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>+ 9%<\/b><\/div><p class=\"elementor-image-box-description\">d'uplift<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11a9777 colChicklist-box\" data-id=\"11a9777\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c51ec9\" data-id=\"5c51ec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":62695,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[294],"region":[293],"use_case":[],"class_list":["post-62374","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use case Ford : g\u00e9n\u00e9rer du trafic qualifi\u00e9 online et offline<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Ford a g\u00e9n\u00e9r\u00e9 davantage de visites qualifi\u00e9es sur son site officiel et en concession gr\u00e2ce \u00e0 des op\u00e9rations drive-to-web et 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