{"id":62503,"date":"2025-01-09T15:44:12","date_gmt":"2025-01-09T10:14:12","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=62503"},"modified":"2025-03-21T19:53:50","modified_gmt":"2025-03-21T14:23:50","slug":"but-drive-to-store","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/but-drive-to-store\/","title":{"rendered":"BUT : Soldes d&rsquo;hiver : comment booster ses ventes en magasin avec une campagne Drive to Store ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62503\" class=\"elementor elementor-62503\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promouvoir les offres promotionnelles de BUT lors des soldes d\u2019hiver\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attirer des prospects dans l\u2019ensemble de ses magasins<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place d\u2019une op\u00e9ration \u201cDrive to Store\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ciblage g\u00e9n\u00e9raliste et lookalike gr\u00e2ce \u00e0 la donn\u00e9e Azira afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en point de vente<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une diffusion de la campagne sur diff\u00e9rents canaux de communication<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731067d elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"731067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>Entre 5,3 et 6,6<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t  millions de prospects touch\u00e9s \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087edf4 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"087edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>1,1 \u20ac<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t de CPV\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5420e89 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"5420e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>x5,2 <\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tROI\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cLa p\u00e9riode des soldes est g\u00e9n\u00e9ratrice de fort trafic. C\u2019est dans ce contexte commercial que BUT a souhait\u00e9 d\u00e9velopper sa communication digitale afin de g\u00e9n\u00e9rer davantage de visites qualifi\u00e9es dans les\npoints de vente et multiplier les points de contact. Le dispositif propos\u00e9 par Azira permet de cibler les clients de BUT et des magasins concurrents ainsi que les profils affinitaires afin d\u2019optimiser l\u2019efficacit\u00e9 de chaque campagne. Nous avons pu \u00e9galement relayer en parall\u00e8le des offres valables uniquement sur notre site But.fr.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">BUT<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd912b6\" data-id=\"cd912b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdcdea elementor-widget elementor-widget-text-editor\" data-id=\"3cdcdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif<\/h2>\n<strong><span style=\"color: #7d3bfd; font-size:20px;\">Op\u00e9ration \u201cGu\u00e9rilla\u201d Drive to Store nationale soldes d\u2019hiver<\/span><\/strong>\n<h2>Contexte &amp; Objectif<\/h2>\n<span style=\"font-weight: 400;\">BUT est un des leaders des articles de maison en France. L\u2019enseigne propose des offres vari\u00e9es, susceptibles d\u2019int\u00e9resser de nombreux profils, et r\u00e9parties selon diff\u00e9rentes th\u00e9matiques : l\u2019ameublement, la d\u00e9coration, l\u2019\u00e9lectrom\u00e9nager, la cuisine etc..<\/span>\n\n<span style=\"font-weight: 400;\">La strat\u00e9gie m\u00e9dia de l\u2019enseigne s\u2019appuie sur un certain nombre de leviers traditionnels comme la radio, la t\u00e9l\u00e9vision ou encore l&rsquo;affichage. Lors des temps forts, il est \u00e9galement int\u00e9ressant de challenger ses dispositifs en int\u00e9grant des canaux de communication compl\u00e9mentaires. C&rsquo;est pendant ces moments cl\u00e9s que les annonceurs doivent innover pour booster leurs ventes et gagner des parts de march\u00e9.<\/span>\n\n<span style=\"font-weight: 400;\">Ainsi, pour les soldes d\u2019hiver 2022, l\u2019enseigne s&rsquo;est rapproch\u00e9e d&rsquo;Azira pour mettre en place une op\u00e9ration \u201cDrive to Store\u201d visant \u00e0 promouvoir leurs offres promotionnelles et attirer des prospects dans l\u2019ensemble de ses magasins.<\/span>\n<h2>Solution \u00ab Drive to Store \u00bb<\/h2>\n<h3>1\u00e8re \u00e9tape : Construire une cible g\u00e9n\u00e9raliste<\/h3>\n<span style=\"font-weight: 400;\">La strat\u00e9gie de diffusion du Drive to Store offre la possibilit\u00e9 pour les enseignes de personnaliser leurs messages publicitaires de l\u2019\u00e9chelon ultra-local \u00e0 national. Pour un temps fort tel que les soldes d\u2019hiver, qui concernent tout le territoire, le but \u00e9tait de pouvoir<\/span>\n\n<span style=\"font-weight: 400;\">\u00e9mettre aupr\u00e8s d\u2019une audience large et g\u00e9n\u00e9raliste, dont les profils varient entre 20 et 55 ans. Un dispositif \u201cgrand public\u201d destin\u00e9 \u00e0 g\u00e9n\u00e9rer un maximum de conversions dans plus de 300 magasins BUT.<\/span>\n\n<span style=\"font-weight: 400;\">A l\u2019aide de son machine learning et des campagnes pr\u00e9c\u00e9dentes op\u00e9r\u00e9es avec le groupe, l\u2019algorithme de la DSP propri\u00e9taire d&rsquo;Azira dispose des donn\u00e9es comportementales de ses profils en base. Les \u00e9quipes Azira ont ainsi pu identifier plus facilement les utilisateurs affinitaires de BUT, permettant d\u2019identifier une audience lookalike appropri\u00e9e pour l\u2019enseigne.<\/span>\n<h3>2\u00e8me \u00e9tape : \u00catre visible pour mieux capter la cible identifi\u00e9e<\/h3>\n<span style=\"font-weight: 400;\">Afin de mieux r\u00e9pondre au besoin de communication \u00e0 grande \u00e9chelle du groupe BUT, Azira a mis en place un dispositif cross-device (desktop, mobile et tablette) \u00e0 l\u2019\u00e9chelle nationale.<\/span>\n\n<span style=\"font-weight: 400;\">Une strat\u00e9gie marketing cross-device offre de nombreux avantages, tels que :<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e98c7a lottie-icons-wrap inrr three elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e98c7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbb9d8a\" data-id=\"dbb9d8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-807c382 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"807c382\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5bcf7d colChicklist-box\" data-id=\"b5bcf7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3676120 elementor-widget elementor-widget-image\" data-id=\"3676120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/around-the-world.svg\" class=\"attachment-full size-full wp-image-62510\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a9d70 elementor-widget elementor-widget-text-editor\" data-id=\"05a9d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Comprendre d\u2019o\u00f9 viennent ces prospects engag\u00e9s : <br \/><\/strong>une action en ligne permet de mieux situer les canaux de distribution dans le parcours client, et de conna\u00eetre les sources de conversion en magasin de vos prospects (display, r\u00e9seaux sociaux, mails etc..)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-95b2eb4 colChicklist-box\" data-id=\"95b2eb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42c2f7a elementor-widget elementor-widget-image\" data-id=\"42c2f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/share.svg\" class=\"attachment-full size-full wp-image-62513\" alt=\"share\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d2cda elementor-widget elementor-widget-text-editor\" data-id=\"03d2cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Augmenter le reach des campagnes :<\/strong> <br \/>une diffusion op\u00e9r\u00e9e sur plusieurs types d\u2019appareils permet d\u2019augmenter consid\u00e9rablement le nombre d\u2019utilisateurs expos\u00e9s, et une occasion d\u2019am\u00e9liorer les performances de chaque op\u00e9ration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82c7603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82c7603\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0ca0e0\" data-id=\"b0ca0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6886b2b elementor-widget elementor-widget-text-editor\" data-id=\"6886b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les visuels exposant les promotions de l\u2019enseigne ont ainsi \u00e9t\u00e9 diffus\u00e9s sur de nombreux sites et applications nationaux ou locaux, sous diff\u00e9rents formats :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc77568 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc77568\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c42d3\" data-id=\"16c42d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c619773 elementor-widget elementor-widget-image\" data-id=\"c619773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1423\" height=\"831\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-1.webp\" class=\"attachment-full size-full wp-image-62516\" alt=\"but-fr-casestudy-1\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-1.webp 1423w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-1-300x175.webp 300w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-1-1024x598.webp 1024w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-1-768x448.webp 768w\" sizes=\"(max-width: 1423px) 100vw, 1423px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c291f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c291f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40ed7f6\" data-id=\"40ed7f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cba18e elementor-widget elementor-widget-text-editor\" data-id=\"7cba18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9cliner le message sur diff\u00e9rents formats permet ainsi une exposition optimale adapt\u00e9e aux applications, aux sites internet et aux appareils utilis\u00e9s.<\/span><\/p><h3>3\u00e8me \u00e9tape : Engager et convertir<\/h3><p><span style=\"font-weight: 400;\">Apr\u00e8s avoir r\u00e9pondu \u00e0 l\u2019enjeu de diffusion massive et nationale, il est important de prendre en compte les aspects qui suscitent l\u2019int\u00e9r\u00eat et l\u2019engagement des utilisateurs pour les offres mises en avant.<\/span><\/p><p><strong>Le message<\/strong><\/p><p><span style=\"font-weight: 400;\">Qui dit soldes, dit promotions int\u00e9ressantes !<\/span><\/p><p><span style=\"font-weight: 400;\">La s\u00e9lection des informations \u00e0 mettre en avant est essentielle, que ce soit les r\u00e9ductions, les produits concern\u00e9s, ou la date limite pour en profiter. C\u2019est ce genre de visuel, qui met en avant les donn\u00e9es cl\u00e9s (avec, pourquoi pas, des codes promotionnels), qui permet \u00e0 l\u2019utilisateur de mieux se projeter.<\/span><\/p><p><b>L\u2019action<\/b><\/p><p><span style=\"font-weight: 400;\">Dans l\u2019optique de susciter davantage d\u2019int\u00e9r\u00eat pour les offres de l\u2019enseigne, Azira a \u00e9galement int\u00e9gr\u00e9 aux visuels des CTAs qui invitent l\u2019utilisateur \u00e0 se rendre dans le point de vente BUT le plus proche.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette fonctionnalit\u00e9 est adapt\u00e9e au design visuel des cr\u00e9ations et se base sur la compr\u00e9hension des zones de vie des utilisateurs expos\u00e9s. C\u2019est aujourd\u2019hui un levier pr\u00e9cieux pour proposer aux utilisateurs de profiter rapidement des promotions en magasin.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, ces visuels \u00e0 la fois dynamiques et impactants ont favoris\u00e9 l\u2019engagement des utilisateurs expos\u00e9s, et ont constitu\u00e9 un levier d\u2019optimisation des performances.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d807354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d807354\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd707dd\" data-id=\"dd707dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18cbd23 elementor-widget elementor-widget-image\" data-id=\"18cbd23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"958\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-2.webp\" class=\"attachment-full size-full wp-image-62519\" alt=\"but-fr-casestudy-2\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-2.webp 742w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/but-fr-casestudy-2-232x300.webp 232w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99c30d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99c30d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5348d2a\" data-id=\"5348d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0020c3 elementor-widget elementor-widget-text-editor\" data-id=\"d0020c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les r\u00e9sultats<\/h2><p><b>L\u2019op\u00e9ration \u00ab Performance online \u00bb a obtenu les r\u00e9sultats suivants :<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19e2d5 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a19e2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"93\" height=\"90\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon1.svg\" class=\"attachment-full size-full wp-image-62395\" alt=\"ford-icon1\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Prospects touch\u00e9s :  <\/div><p class=\"elementor-image-box-description\"><b>entre 5,3 et 6,6 millions<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34053f6 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"34053f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"89\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon2.svg\" class=\"attachment-full size-full wp-image-62398\" alt=\"ford-icon2\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">CPV : <\/div><p class=\"elementor-image-box-description\"><b>1,1\u20ac<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-01796ea colChicklist-box\" data-id=\"01796ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07e904 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"e07e904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"91\" height=\"80\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon3.svg\" class=\"attachment-full size-full wp-image-62401\" alt=\"ford-icon3\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">ROI : <\/div><p class=\"elementor-image-box-description\"><b> x5,2<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":62504,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[220],"region":[293],"use_case":[],"class_list":["post-62503","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use case BUT : booster ses ventes en magasin lors des soldes<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment BUT a boost\u00e9 ses ventes en magasin lors des soldes d\u2019hiver gr\u00e2ce \u00e0 une campagne Drive to Store 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