{"id":62644,"date":"2025-01-20T16:11:27","date_gmt":"2025-01-20T10:41:27","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=62644"},"modified":"2025-05-09T15:56:44","modified_gmt":"2025-05-09T10:26:44","slug":"bigmat-drive-to-store","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/bigmat-drive-to-store\/","title":{"rendered":"BigMat : Comment la compl\u00e9mentarit\u00e9 d\u2019un plan d\u2019action national et local permet de g\u00e9n\u00e9rer de meilleures performances offline ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62644\" class=\"elementor elementor-62644\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9velopper la notori\u00e9t\u00e9 de BigMat aupr\u00e8s des particuliers en lan\u00e7ant de nouvelles offres sur les gammes carrelage et menuiserie<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9ployer une strat\u00e9gie tant au niveau national qu\u2019\u00e0 l\u2019\u00e9chelon local<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer davantage de trafic en point de vente<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un dispositif \u00ab drive-to-store \u00bb en fil rouge, actionnable sur les temps forts de l\u2019enseigne<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ciblage adapt\u00e9 aux enjeux de d\u00e9veloppement de l\u2019enseigne<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des visuels carrousels et dynamiques pour mettre en avant les espaces carrelage et menuiserie<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731067d elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"731067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>Entre 3\u20ac<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tet 4\u20ac de CPV \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087edf4 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"087edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>1,0% de CTR<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tmoyen sur les formats interstitiels\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cNous sommes tr\u00e8s contents de cette\ncollaboration avec Azira. Notre objectif \u00e9tait\nde faire conna\u00eetre nos espaces d\u00e9di\u00e9s\nMenuiserie et Carrelage pour accro\u00eetre notre\nnotori\u00e9t\u00e9 et CA aupr\u00e8s des clients BtoC. Azira nous a propos\u00e9 une solution convaincante avec de bons r\u00e9sultats.\u201d\n<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">BigMat<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd912b6\" data-id=\"cd912b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdcdea elementor-widget elementor-widget-text-editor\" data-id=\"3cdcdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif<\/h2><p><strong><span style=\"color: #7d3bfd; font-size: 20px;\">Op\u00e9ration \u201cDrive-to-Store\u201d en fil rouge (5 op\u00e9rations nationales et 2 op\u00e9rations locales)<\/span><\/strong><\/p><h2>Contexte<\/h2><p><span style=\"font-weight: 400;\">Comment communiquer \u00e0 l\u2019\u00e9chelle nationale, tout en ciblant une client\u00e8le de proximit\u00e9 ? Les coop\u00e9ratives et groupements de points de vente sont r\u00e9guli\u00e8rement confront\u00e9s \u00e0 cette probl\u00e9matique.<\/span><\/p><p><span style=\"font-weight: 400;\">Construire un dispositif marketing digital efficace s\u2019appuyant sur les compl\u00e9mentarit\u00e9s aux niveaux national et local requiert de coordonner les actions des acteurs concern\u00e9s (direction marketing, adh\u00e9rents, r\u00e9gie, etc.), mais aussi et surtout de d\u00e9finir les messages \u00e0 mettre en avant \u00e0 chaque \u00e9chelon. Si elle est mise en \u0153uvre de mani\u00e8re ad\u00e9quate, une telle strat\u00e9gie est le gage de b\u00e9n\u00e9fices concrets car elle assure l\u2019homog\u00e9n\u00e9it\u00e9 du message tout en s\u2019adaptant aux sp\u00e9cificit\u00e9s des points de vente.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019enseigne BigMat, qui regroupe en France plus de 90 adh\u00e9rents sp\u00e9cialis\u00e9s dans le n\u00e9goce <\/span><span style=\"font-weight: 400;\">en mat\u00e9riaux de construction, est principalement reconnue aupr\u00e8s d\u2019une client\u00e8le B2B constitu\u00e9e d\u2019artisans et d\u2019entreprises de construction. Son r\u00f4le d\u2019interm\u00e9diaire entre les industriels et la myriade d\u2019entreprises du b\u00e2timent en fait un acteur central de la fili\u00e8re de la <\/span><span style=\"font-weight: 400;\">construction et de la r\u00e9novation en France.<\/span><\/p><p><span style=\"font-weight: 400;\">BigMat a r\u00e9cemment d\u00e9cid\u00e9 de d\u00e9velopper sa notori\u00e9t\u00e9 aupr\u00e8s des particuliers en lan\u00e7ant de nouvelles offres sur les gammes carrelage et menuiserie. L\u2019enseigne \u00e9tant compos\u00e9e d\u2019un groupement d\u2019ind\u00e9pendants, cette strat\u00e9gie devait \u00eatre d\u00e9ploy\u00e9e tant au niveau national qu\u2019\u00e0 l\u2019\u00e9chelon local.<\/span><\/p><h2>Objectif<\/h2><p><span style=\"font-weight: 400;\">Dans ce contexte, l\u2019enseigne s\u2019est tourn\u00e9e vers les \u00e9quipes d&rsquo;Azira pour acc\u00e9l\u00e9rer son d\u00e9veloppement aupr\u00e8s de ce nouveau public cible et g\u00e9n\u00e9rer davantage de trafic en point de vente.<\/span><\/p><p><span style=\"font-weight: 400;\">Azira a ainsi mis au point un dispositif \u00ab drive-to-store \u00bb en fil rouge, actionnable sur les temps forts de l\u2019enseigne, qui reposait sur un ciblage sp\u00e9cifique et des visuels en ad\u00e9quation avec les gammes mises en avant.<\/span><\/p><h2>Op\u00e9ration \u00ab Drive-to-Store \u00bb<\/h2><h3>Une activation en fil rouge toute l\u2019ann\u00e9e<\/h3><p><span style=\"font-weight: 400;\">Dans une logique d\u2019accompagnement dans la dur\u00e9e, Azira a d\u00e9ploy\u00e9 pr\u00e8s d\u2019une dizaine d\u2019op\u00e9rations drive-to-store sur des dur\u00e9es de 1 \u00e0 3 semaines pour soutenir les temps forts de l\u2019enseigne.<\/span><\/p><p><span style=\"font-weight: 400;\">La mise en place d\u2019un partenariat sur le long terme a permis aux \u00e9quipes d\u2019Azira d\u2019accumuler de la connaissance sur les phases de pr\u00e9paration et de pilotage des dispositifs ce qui s\u2019est traduit par une am\u00e9lioration r\u00e9guli\u00e8re des performances.<\/span><\/p><h3>Un ciblage adapt\u00e9 aux enjeux de d\u00e9veloppement de l\u2019enseigne<\/h3><p><span style=\"font-weight: 400;\">Azira a par ailleurs accompagn\u00e9 BigMat dans la d\u00e9finition des audiences cibles \u00e0 m\u00eame d\u2019\u00eatre int\u00e9ress\u00e9es par les espaces menuiserie et carrelage.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce travail a d\u2019abord requis de d\u00e9limiter une zone de chalandise propre \u00e0 chaque point de vente, puis d\u2019identifier des audiences compos\u00e9es de particuliers intentionnistes. L\u2019enjeu de l\u2019enseigne \u00e9tant de communiquer aupr\u00e8s d\u2019une client\u00e8le B2C affinitaire aux th\u00e9matiques bricolage, r\u00e9novation ou encore am\u00e9nagement de la maison.<\/span><\/p><h3>Des visuels carrousels et dynamiques<\/h3><p><span style=\"font-weight: 400;\">Pour mettre en avant les espaces carrelage et menuiserie, les \u00e9quipes design d\u2019Azira ont d\u00e9velopp\u00e9 plusieurs types de formats :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des visuels carrousels pour faire d\u00e9filer ais\u00e9ment une s\u00e9lection de produits \u00e0 la mani\u00e8re d\u2019un \u00ab catalogue papier \u00bb traditionnel. \u00c0 la fois intuitif et engageant, le template carrousel constitue un v\u00e9ritable levier de performance pour les annonceurs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des visuels dynamiques mettant en lumi\u00e8re une initiative locale port\u00e9e par les adh\u00e9rents BigMat (ex : showroom \u00e9ph\u00e9m\u00e8re).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ces formats offraient \u00e9galement la possibilit\u00e9 \u00e0 l\u2019utilisateur de visualiser l\u2019itin\u00e9raire vers le point de vente BigMat le plus proche.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration d\u2019un visuel g\u00e9ocontextualis\u00e9 est un \u00e9l\u00e9ment suppl\u00e9mentaire \u00e0 prendre en compte pour optimiser le taux de conversion et g\u00e9n\u00e9rer davantage de visites en point de vente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc77568 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc77568\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c42d3\" data-id=\"16c42d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c619773 elementor-widget elementor-widget-image\" data-id=\"c619773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"705\" height=\"632\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Big-mat-mobile-x3.webp\" class=\"attachment-full size-full wp-image-62649\" alt=\"Bigmat mobile\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Big-mat-mobile-x3.webp 705w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Big-mat-mobile-x3-300x269.webp 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99c30d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99c30d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5348d2a\" data-id=\"5348d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0020c3 elementor-widget elementor-widget-text-editor\" data-id=\"d0020c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sur la p\u00e9riode analys\u00e9e, le dispositif men\u00e9 en fil rouge au local et \u00e0 l\u2019\u00e9chelle nationale a permis d\u2019atteindre les performances suivantes :<\/p><h2>Les r\u00e9sultats:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19e2d5 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a19e2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"89\" height=\"89\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon2.svg\" class=\"attachment-full size-full wp-image-62398\" alt=\"ford-icon2\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Un CPV en am\u00e9lioration r\u00e9guli\u00e8re,<\/div><p class=\"elementor-image-box-description\"><b>compris entre 3\u20ac et 4\u20ac<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34053f6 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"34053f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"91\" height=\"84\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon5.svg\" class=\"attachment-full size-full wp-image-62392\" alt=\"ford-icon5\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>Un CTR moyen de 1,0%<\/b><\/div><p class=\"elementor-image-box-description\">sur les formats interstitiels.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-01f96ed\" data-id=\"01f96ed\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7738e17 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7738e17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45b48bb\" data-id=\"45b48bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":62703,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[220],"region":[293],"use_case":[],"class_list":["post-62644","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use case BigMat : strat\u00e9gie drive-to-store en fil rouge<\/title>\n<meta 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