{"id":62655,"date":"2025-01-20T16:18:03","date_gmt":"2025-01-20T10:48:03","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=62655"},"modified":"2025-03-21T19:53:23","modified_gmt":"2025-03-21T14:23:23","slug":"deneuville-drive-to-store","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/deneuville-drive-to-store\/","title":{"rendered":"De Neuville : Comment se d\u00e9marquer de la concurrence \u00e0 l&rsquo;occasion d&rsquo;un temps fort ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62655\" class=\"elementor elementor-62655\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximiser les ventes du chocolatier de Neuville sur la p\u00e9riode de No\u00ebl<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u2019adresser aux bonnes cibles avec une offre attrayante<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place d\u2019un dispositif drive-to-store pertinent \u00e0 l&rsquo;\u00e9chelle nationale pour Noel\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ciblage affinitaire par cluster<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des visuels g\u00e9ocontextualis\u00e9s<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731067d elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"731067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>+13 %<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\td\u2019uplift \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087edf4 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"087edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>2,1 millions<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tde prospects expos\u00e9s\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02bd32 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"b02bd32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>6,5 \u20ac<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tde CPIV\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cDans le contexte tr\u00e8s particulier de la crise\nsanitaire, il nous paraissait important de cr\u00e9er une op\u00e9ration de trafic direct en boutique et Azira nous a propos\u00e9 la solution id\u00e9ale. Les r\u00e9sultats de l\u2019op\u00e9ration ont \u00e9t\u00e9 au rendez-vous, les ventes incr\u00e9mentales cons\u00e9quentes et notre r\u00e9seau tr\u00e8s enthousiaste quant \u00e0 cette op\u00e9ration ROISTE.\u201d\n<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">de Neuville<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd912b6\" data-id=\"cd912b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdcdea elementor-widget elementor-widget-text-editor\" data-id=\"3cdcdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif<\/h2>\n<strong><span style=\"color: #7d3bfd; font-size:20px;\">Op\u00e9ration Drive-to-Store nationale pour No\u00ebl<\/span><\/strong>\n<h2>Contexte &amp; Objectifs<\/h2>\n<span style=\"font-weight: 400;\">Les f\u00eates de fin d\u2019ann\u00e9e sont l\u2019un des temps forts les plus importants de l\u2019ann\u00e9e pour tous les commer\u00e7ants et magasins en g\u00e9n\u00e9ral. Il s\u2019agit d\u2019une p\u00e9riode incontournable pour les marques. Elles doivent donc se d\u00e9marquer au mieux dans la foule d\u2019annonceurs qui auront tous un m\u00eame objectif : donner envie aux consommateurs de se rendre dans leur point de vente.<\/span>\n\n<span style=\"font-weight: 400;\">Ce qui est vrai pour les distributeurs \u00e0 No\u00ebl l\u2019est d\u2019autant plus pour les chocolatiers dont l\u2019activit\u00e9 est extr\u00eamement saisonni\u00e8re. Dans ce contexte, une strat\u00e9gie marketing diff\u00e9renciante est un levier encore plus puissant pour g\u00e9n\u00e9rer du trafic en point de vente et engranger ainsi la plus grande part de march\u00e9 sur cette p\u00e9riode.<\/span>\n\n<span style=\"font-weight: 400;\">Alors comment faire en sorte de maximiser ses ventes sur ce temps fort si important <\/span><span style=\"font-weight: 400;\">pour les chocolatiers ? Une r\u00e8gle d\u2019or pour stimuler les ventes : s\u2019adresser aux bonnes <\/span><span style=\"font-weight: 400;\">cibles avec une offre attrayante. C\u2019est dans ce contexte qu&rsquo;Azira a \u00e9t\u00e9 sollicit\u00e9 par de Neuville pour mettre en place un dispositif drive-to-store pertinent \u00e0 l&rsquo;\u00e9chelle nationale.<\/span>\n<h2>Une op\u00e9ration drive-to-store nationale<\/h2>\n<h3>Un ciblage par clusters affinitaires<\/h3>\n<span style=\"font-weight: 400;\">Les f\u00eates de fin d\u2019ann\u00e9e repr\u00e9sentent un moment o\u00f9 les consommateurs sont \u00e9norm\u00e9ment sollicit\u00e9s par les annonceurs, il est donc essentiel de bien cibler les audiences pour se d\u00e9marquer. Afin de toucher diff\u00e9rents types de prospects potentiels, les \u00e9quipes Azira ont segment\u00e9 l\u2019audience en trois clusters distincts :<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profils affinitaires chocolat, p\u00e2tisserie et \u00e9picerie sucr\u00e9e :<\/b><span style=\"font-weight: 400;\"> audience pr\u00e9sentant des caract\u00e9ristiques similaires \u00e0 celles des clients de l\u2019annonceur avec une app\u00e9tence pour les th\u00e9matiques de la p\u00e2tisserie et de l\u2019\u00e9picerie sucr\u00e9e.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profils affinitaires cosm\u00e9tique, parfumerie et beaut\u00e9 :<\/b><span style=\"font-weight: 400;\"> audience construite \u00e0 partir des th\u00e9matiques de l\u2019univers du \u00ab faire plaisir \u00bb avec la volont\u00e9 de cibler une nouvelle audience, principalement f\u00e9minine.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profil clients de concurrents :<\/b><span style=\"font-weight: 400;\"> audience compos\u00e9e de mobinautes clients de distributeurs du m\u00eame secteur que de Neuville.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Le ciblage Azira repose sur un mix de donn\u00e9es comportementales online et offline \u00e0 la base de la connaissance 360\u00b0 de leurs audiences. Azira propose ainsi un ciblage sur mesure aupr\u00e8s de sa base propri\u00e9taire de 40 millions de profils uniques en France.<\/span>\n<h3>Des visuels multi-formats g\u00e9ocontextualis\u00e9s<\/h3>\n<span style=\"font-weight: 400;\">En compl\u00e9ment du ciblage mis en place, la nature des visuels diffus\u00e9s est un \u00e9l\u00e9ment cl\u00e9 du dispositif. Des offres promotionnelles disponibles \u00e0 l\u2019occasion des f\u00eates de No\u00ebl ont \u00e9t\u00e9 propos\u00e9es aux prospects pendant toute la dur\u00e9e de la campagne.<\/span>\n\n<span style=\"font-weight: 400;\">Les \u00e9quipes Azira ont analys\u00e9 et d\u00e9limit\u00e9 les zones de chalandise de chaque point de vente de Neuville au niveau national. Sur cette base, des visuels g\u00e9ocontextualis\u00e9s ont \u00e9t\u00e9 d\u00e9velopp\u00e9s offrant la possibilit\u00e9 aux prospects de prendre connaissance de l\u2019itin\u00e9raire pour se rendre dans un magasin de Neuville.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc77568 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc77568\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c42d3\" data-id=\"16c42d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c619773 elementor-widget elementor-widget-image\" data-id=\"c619773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1056\" height=\"632\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Deneuville-Mobile-x3.webp\" class=\"attachment-full size-full wp-image-62657\" alt=\"Deneuville Mobile\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Deneuville-Mobile-x3.webp 1056w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Deneuville-Mobile-x3-300x180.webp 300w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Deneuville-Mobile-x3-1024x613.webp 1024w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/Deneuville-Mobile-x3-768x460.webp 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99c30d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99c30d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5348d2a\" data-id=\"5348d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0020c3 elementor-widget elementor-widget-text-editor\" data-id=\"d0020c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les r\u00e9sultats<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34053f6 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"34053f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"93\" height=\"90\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon1.svg\" class=\"attachment-full size-full wp-image-62395\" alt=\"ford-icon1\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>2,1 millions<\/b><\/div><p class=\"elementor-image-box-description\">de prospects expos\u00e9s<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19e2d5 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a19e2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"89\" height=\"89\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon2.svg\" class=\"attachment-full size-full wp-image-62398\" alt=\"ford-icon2\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Un CPIV de<\/div><p class=\"elementor-image-box-description\"><b>6,5 \u20ac<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2dfe435 colChicklist-box\" data-id=\"2dfe435\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b9d6d elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"77b9d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"91\" height=\"80\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/01\/ford-icon3.svg\" class=\"attachment-full size-full wp-image-62401\" alt=\"ford-icon3\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Un Uplift de <\/div><p class=\"elementor-image-box-description\"><b>+13 %<\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":62712,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[220],"region":[293],"use_case":[],"class_list":["post-62655","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use case de Neuville : +13% d\u2019uplift gr\u00e2ce au drive-to-store<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment de Neuville a maximis\u00e9 ses ventes sur la p\u00e9riode de No\u00ebl gr\u00e2ce \u00e0 un dispositif 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