{"id":64373,"date":"2025-04-17T10:48:27","date_gmt":"2025-04-17T05:18:27","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=64373"},"modified":"2025-05-15T15:32:38","modified_gmt":"2025-05-15T10:02:38","slug":"concessions-skoda-strategie-drive-to-store-jpo","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/concessions-skoda-strategie-drive-to-store-jpo\/","title":{"rendered":"Comment les concessions \u0160koda ont g\u00e9n\u00e9r\u00e9 du trafic qualifi\u00e9 pour leurs journ\u00e9es portes ouvertes gr\u00e2ce \u00e0 une strat\u00e9gie drive-to-store ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64373\" class=\"elementor elementor-64373\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acqu\u00e9rir de nouveaux clients et g\u00e9n\u00e9rer du trafic qualifi\u00e9 en concession durant les journ\u00e9es portes ouvertes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recruter de nouveaux clients en profitant de la p\u00e9riode du Salon de l\u2019Automobile<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un dispositif \u00ab drive-to-store \u00bb\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ciblage grand public et affinitaire automobile afin d\u2019attirer des prospects en concession\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des cr\u00e9as impactantes pour mettre en avant les offres all inclusive et les v\u00e9hicules \u0160koda<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731067d elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"731067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>+ de 408 000<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tprospects touch\u00e9s\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087edf4 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"087edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>1362<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tvisites en concession\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d172ed elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"7d172ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>5,51 \u20ac<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tde CPV\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cAzira a su faire preuve d\u2019une grande flexibilit\u00e9 et d\u2019une parfaite compr\u00e9hension des enjeux des concessions. Leur expertise du local nous a particuli\u00e8rement impressionn\u00e9s et a permis d\u2019enregistrer de belles performances. Nous avons \u00e9galement appr\u00e9ci\u00e9 la fluidit\u00e9 des \u00e9changes avec les \u00e9quipes, qui se sont montr\u00e9es \u00e0 l\u2019\u00e9coute et r\u00e9actives.\u201d\n<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Melanie Coracin<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Coordinatrice Plurim\u00e9dia, Ekstend<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd912b6\" data-id=\"cd912b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdcdea elementor-widget elementor-widget-text-editor\" data-id=\"3cdcdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif :<\/h2><p><strong><span style=\"color: #7d3bfd; font-size: 20px;\">Campagnes \u00a0drive-to-store multilocales dans le cadre de journ\u00e9es portes ouvertes en concession<\/span><\/strong><\/p><h2><span style=\"color: inherit; font-family: inherit; font-size: 26px;\">Contexte :<\/span><\/h2><p><span style=\"font-weight: 400;\">Les journ\u00e9es portes ouvertes sont un \u00e9v\u00e9nement cl\u00e9 pour les concessions automobiles car elles repr\u00e9sentent une belle opportunit\u00e9 d\u2019acqu\u00e9rir de nouveaux clients et de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en concession. Les JPO permettent d\u2019attirer des visiteurs afin de leur pr\u00e9senter les nouveaux mod\u00e8les et sont souvent l\u2019occasion de proposer des offres exclusives.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est dans ce contexte que diff\u00e9rentes concessions \u0160koda ont fait appel \u00e0 Azira afin de communiquer sur leurs journ\u00e9es portes ouvertes et d\u2019attirer leurs prospects gr\u00e2ce \u00e0 des offres exclusives.<\/span><\/p><h2>Objectif : g\u00e9n\u00e9rer du trafic qualifi\u00e9 en concession<\/h2><p><span style=\"font-weight: 400;\">Dans le cadre de leurs journ\u00e9es portes ouvertes, un groupement de 13 concessions \u0160koda poursuivait un double objectif : g\u00e9n\u00e9rer du trafic qualifi\u00e9 en concession en capitalisant sur leurs offres all-inclusives, et profiter de la p\u00e9riode du Salon de l\u2019Automobile pour recruter de nouveaux clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour cela, les concessions accompagn\u00e9es de leur agence Ekstend, ont d\u00e9cid\u00e9 de faire appel \u00e0 Azira pour les accompagner dans la mise en place de campagnes drive-to-store.<\/span><\/p><h2>Le dispositif drive-to-store Azira<\/h2><h3>Un ciblage grand public et affinitaire automobile afin d\u2019attirer des prospects en concession<\/h3><p><span style=\"font-weight: 400;\">Afin de r\u00e9pondre aux besoins des concessions \u0160koda, d\u00e9sireuses d\u2019attirer un maximum de prospects qualifi\u00e9s en magasin, les \u00e9quipes d\u2019Azira ont mis en place une strat\u00e9gie de diffusion combinant un ciblage grand public et un ciblage affinitaire, en s\u2019adressant \u00e0 des profils passionn\u00e9s par l\u2019automobile, ainsi que des amateurs de v\u00e9hicules familiaux, pratiques et confortables.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 cette approche, un large volume de profils pertinents a \u00e9t\u00e9 touch\u00e9 au sein de zones hyper cibl\u00e9es autour des concessions participantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Afin de cibler les bons profils, Azira a exploit\u00e9 sa base de donn\u00e9es exclusive, comprenant plus de 40 millions de profils uniques en France, permettant ainsi d\u2019atteindre un maximum de prospects qualifi\u00e9s au sein des zones de chalandise de chaque concession.<\/span><\/p><h3>Des cr\u00e9as impactantes pour mettre en avant les offres all inclusive et les v\u00e9hicules \u0160koda<\/h3><p><span style=\"font-weight: 400;\">Pour mieux cibler leur audience, les concessions \u0160koda et Azira\u00a0 ont d\u00e9velopp\u00e9 des publicit\u00e9s g\u00e9olocalis\u00e9es, int\u00e9grant l\u2019adresse de la concession la plus proche pour chaque utilisateur, une strat\u00e9gie qui permet de favoriser la conversion en concession.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les publicit\u00e9s ont \u00e9t\u00e9 diffus\u00e9es en display avec un mix format interstitiel, pav\u00e9 et bandeau afin de maximiser leur visibilit\u00e9. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887e789 uael-img-grid-mobile__column-1 cs-grid-item uael-img-grid__column-4 uael-img-grid-tablet__column-3 uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"887e789\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_columns_mobile&quot;:&quot;1&quot;,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;images_valign&quot;:&quot;center&quot;,&quot;gallery_columns&quot;:&quot;4&quot;,&quot;gallery_columns_tablet&quot;:&quot;3&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div class=\"uael-img-gallery-wrap uael-img-grid-wrap uael-img-grid-masonry-wrap\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img fetchpriority=\"high\" decoding=\"async\" width=\"588\" height=\"1228\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-1.webp\" class=\"attachment-full size-full wp-image-64452\" alt=\"mock-1\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-1.webp 588w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-1-144x300.webp 144w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-1-490x1024.webp 490w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"598\" height=\"1240\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-2.webp\" class=\"attachment-full size-full wp-image-64454\" alt=\"mock-2\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-2.webp 598w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-2-145x300.webp 145w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-2-494x1024.webp 494w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"598\" height=\"1228\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-3.webp\" class=\"attachment-full size-full wp-image-64456\" alt=\"mock-3\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-3.webp 598w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-3-146x300.webp 146w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/mock-3-499x1024.webp 499w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99c30d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99c30d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5348d2a\" data-id=\"5348d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0020c3 elementor-widget elementor-widget-text-editor\" data-id=\"d0020c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Des \u00e9quipes r\u00e9actives et \u00e0 l\u2019\u00e9coute pour des campagnes r\u00e9ussies<\/h3><p><span style=\"font-weight: 400;\">Les \u00e9quipes Azira ont fait preuve d\u2019une grande r\u00e9activit\u00e9 pour r\u00e9pondre aux attentes des concessions \u0160koda. Elles ont su pr\u00e9parer et d\u00e9ployer les campagnes en seulement quelques semaines, tout en permettant \u00e0 de nouvelles concessions de participer \u00e0 la campagne seulement quelques jours avant le lancement pr\u00e9vu.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dans cette m\u00eame dynamique d\u2019adaptabilit\u00e9, elles ont su ajuster le ciblage en cours de campagne, suite aux demandes des concessions, en optimisant les param\u00e8tres pour mieux r\u00e9pondre \u00e0 leurs attentes et maximiser les performances.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour garantir une transparence optimale, les concessions \u0160koda ont eu acc\u00e8s \u00e0 un suivi d\u00e9taill\u00e9 des performances, gr\u00e2ce aux reportings personnalis\u00e9s fournis par Azira en cours de campagne et \u00e0 l\u2019issue de celle-ci. Cette approche leur a permis d\u2019analyser l\u2019impact local de chaque action et d\u2019ajuster leur strat\u00e9gie si n\u00e9cessaire.<\/span><\/p><h2>Les r\u00e9sultats<\/h2><p><span style=\"font-weight: 400;\">La strat\u00e9gie d\u2019Azira a permis de g\u00e9n\u00e9rer de belles performances.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c3581 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"35c3581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"102\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-profils.svg\" class=\"attachment-full size-full wp-image-60009\" alt=\"Illu profils\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>13<\/b><\/div><p class=\"elementor-image-box-description\">concessions participantes<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c18a8fa elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"c18a8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"199\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/CPV-1.svg\" class=\"attachment-full size-full wp-image-60328\" alt=\"CPV\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>plus de 408 000<\/b><\/div><p class=\"elementor-image-box-description\">prospects touch\u00e9s<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89f4eff heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89f4eff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01796ea colChicklist-box\" data-id=\"01796ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a694f85 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a694f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"99\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-uplift.svg\" class=\"attachment-full size-full wp-image-60012\" alt=\"Illu uplift\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>1362<\/b><\/div><p class=\"elementor-image-box-description\">visites en concession<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11a9777 colChicklist-box\" data-id=\"11a9777\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44e6f6b elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"44e6f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"199\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/CPV-2.svg\" class=\"attachment-full size-full wp-image-60015\" alt=\"CPIV\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>5,51 \u20ac<\/b><\/div><p class=\"elementor-image-box-description\">de CPV<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c51ec9\" data-id=\"5c51ec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":64461,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[294],"region":[293],"use_case":[],"class_list":["post-64373","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concessions \u0160koda : une strat\u00e9gie drive-to-store pour les 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