{"id":64400,"date":"2025-04-17T10:45:47","date_gmt":"2025-04-17T05:15:47","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=64400"},"modified":"2025-05-15T15:32:48","modified_gmt":"2025-05-15T10:02:48","slug":"concessions-skoda-strategie-drive-to-store-tour-de-france","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/concessions-skoda-strategie-drive-to-store-tour-de-france\/","title":{"rendered":"Concessions \u0160koda : Comment g\u00e9n\u00e9rer du trafic en concession automobile en capitalisant sur un partenariat sportif ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64400\" class=\"elementor elementor-64400\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accro\u00eetre la visibilit\u00e9 des concessions \u0160koda pendant le Tour de France<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capter de nouveaux prospects \u00e0 travers des offres exclusives et des jeux concours lors de cet \u00e9v\u00e8nement sportif<\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un dispositif \u00ab drive-to-store \u00bb\u00a0 multilocal autour du sponsoring du Tour de France\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Un ciblage g\u00e9ographique et affinitaire au sein des zones de chalandise des concessions<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des publicit\u00e9s permettant de g\u00e9n\u00e9rer de l\u2019engagement utilisateur \u00e0 travers un jeu concours<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731067d elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"731067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>193 216<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tprospects touch\u00e9s\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087edf4 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"087edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>1305 <\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tvisites g\u00e9n\u00e9r\u00e9es\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5420e89 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"5420e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>3,45 \u20ac<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tde CPV\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cLa collaboration avec Azira lors de cette campagne a \u00e9t\u00e9 particuli\u00e8rement fluide. Les \u00e9quipes ont su r\u00e9pondre aux attentes des concessions \u0160koda, en proposant un dispositif sur mesure pour chaque concession tout en s\u2019adaptant \u00e0 leurs contraintes. Les r\u00e9sultats obtenus sont tr\u00e8s satisfaisants.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Melanie Coracin<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Coordinatrice Plurim\u00e9dia, Ekstend<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd912b6\" data-id=\"cd912b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdcdea elementor-widget elementor-widget-text-editor\" data-id=\"3cdcdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif<\/h2><p><span style=\"color: #7d3bfd;\"><strong>Op\u00e9ration drive-to-store multilocale autour du sponsoring du Tour de France\u00a0<\/strong><\/span><\/p><h2>Contexte<\/h2><p><span style=\"font-weight: 400;\">Depuis 20 ans, \u0160koda est le partenaire majeur du Tour de France, un engagement qui d\u00e9passe largement le cadre du simple sponsoring. En tant que fournisseur des v\u00e9hicules de course et du peloton, la marque b\u00e9n\u00e9ficie d\u2019une visibilit\u00e9 optimale tout au long de l\u2019\u00e9v\u00e9nement. Ce partenariat strat\u00e9gique lui offre \u00e9galement l\u2019opportunit\u00e9 de g\u00e9n\u00e9rer un trafic qualifi\u00e9 en concession et de consolider sa notori\u00e9t\u00e9 \u00e0 l\u2019\u00e9chelle mondiale.<\/span><\/p><h2>Objectif : g\u00e9n\u00e9rer du trafic qualifi\u00e9 en concession gr\u00e2ce \u00e0 un jeu concours<\/h2><p><span style=\"font-weight: 400;\">Dans ce contexte, un groupement de concessions \u0160koda a souhait\u00e9 accro\u00eetre leur visibilit\u00e9 et capter de nouveaux prospects \u00e0 travers des offres exclusives et des jeux concours pendant le tour de France. Sur les recommandations de leur agence Ekstend, 9 concessions \u0160koda ont ainsi choisi de faire appel \u00e0 Azira pour les accompagner dans la mise en place de leurs campagnes drive-to-store, afin d\u2019inciter les profils cibl\u00e9s \u00e0 se rendre en point de vente.<\/span><\/p><h2>Le dispositif Azira<\/h2><h3>Un ciblage grand public et affinitaire automobile afin d\u2019attirer des prospects en concession<\/h3><p><span style=\"font-weight: 400;\">Pour r\u00e9pondre aux besoins des concessions \u0160koda, Azira a d\u00e9cid\u00e9 de mettre en place un ciblage g\u00e9ographique et affinitaire, en ciblant les profils \u00e9voluant au sein des zones de chalandise des concessions et ayant un int\u00e9r\u00eat pour les v\u00e9hicules haut de gamme. <\/span><\/p><p><span style=\"font-weight: 400;\">Par ailleurs, pour attirer une audience susceptible d\u2019\u00eatre int\u00e9ress\u00e9e par les cadeaux Tour de France, les concessions \u0160koda ont \u00e9galement choisis de cibler des profils ayant un int\u00e9r\u00eat pour le cyclisme<\/span><span style=\"font-weight: 400;\">. <\/span><\/p><h3>Des publicit\u00e9s permettant de g\u00e9n\u00e9rer de l\u2019engagement utilisateur \u00e0 travers un jeu concours<\/h3><p><span style=\"font-weight: 400;\">Pour capter l\u2019attention des utilisateurs, les concessions \u0160koda et Azira ont travaill\u00e9 sur des publicit\u00e9s engageantes et g\u00e9olocalis\u00e9es, afin de promouvoir un jeu concours et de r\u00e9pondre aux objectifs de la marque. Durant ce processus, Azira a su \u00eatre force de proposition tout en restant \u00e0 l\u2019\u00e9coute des concessions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les \u00e9quipes Azira ont ensuite diffus\u00e9 les publicit\u00e9s sur une whitelist premium en utilisant un mix format interstitiel, pav\u00e9, bandeau, dans le but de maximiser la visibilit\u00e9. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fcdfed uael-img-grid-mobile__column-1 cs-grid-item uael-img-grid__column-4 uael-img-grid-tablet__column-3 uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"7fcdfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_columns_mobile&quot;:&quot;1&quot;,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;images_valign&quot;:&quot;center&quot;,&quot;gallery_columns&quot;:&quot;4&quot;,&quot;gallery_columns_tablet&quot;:&quot;3&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div class=\"uael-img-gallery-wrap uael-img-grid-wrap uael-img-grid-masonry-wrap\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1260\" height=\"2560\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/Inter-TDF-x-Skoda-1-scaled.webp\" class=\"attachment-full size-full wp-image-64506\" alt=\"Inter-TDF-x-Skoda\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/Inter-TDF-x-Skoda-1-scaled.webp 1260w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/Inter-TDF-x-Skoda-1-148x300.webp 148w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/Inter-TDF-x-Skoda-1-504x1024.webp 504w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/Inter-TDF-x-Skoda-1-768x1561.webp 768w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/Inter-TDF-x-Skoda-1-756x1536.webp 756w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/Inter-TDF-x-Skoda-1-1008x2048.webp 1008w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"1260\" height=\"2560\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonepave-scaled.webp\" class=\"attachment-full size-full wp-image-64482\" alt=\"iphonepave\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonepave-scaled.webp 1260w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonepave-148x300.webp 148w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonepave-504x1024.webp 504w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonepave-768x1561.webp 768w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonepave-756x1536.webp 756w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonepave-1008x2048.webp 1008w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"1260\" height=\"2560\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonebandeau-scaled.webp\" class=\"attachment-full size-full wp-image-64480\" alt=\"iphonebandeau\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonebandeau-scaled.webp 1260w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonebandeau-148x300.webp 148w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonebandeau-504x1024.webp 504w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonebandeau-768x1561.webp 768w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonebandeau-756x1536.webp 756w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/iphonebandeau-1008x2048.webp 1008w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99c30d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99c30d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5348d2a\" data-id=\"5348d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0020c3 elementor-widget elementor-widget-text-editor\" data-id=\"d0020c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Un dispositif hyper local pour chaque concession\u00a0<\/h3><p><span style=\"font-weight: 400;\">Lors du d\u00e9ploiement des campagnes et afin de maximiser les performances pour les concessions \u0160koda, les \u00e9quipes Azira ont mis en place un dispositif sur mesure pour chaque concession :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attribution d\u2019un budget par concession<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciblage \u00e0 la zone de chalandise pour optimiser le budget publicitaire<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pilotage et reporting par concession tout au long de la campagne<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envoi de bilans interm\u00e9diaires et en fin de campagne pour un meilleur suivi des performances\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Les \u00e9quipes Azira ont ainsi pu faire preuve de r\u00e9activit\u00e9 dans le pilotage des campagnes pour optimiser les performances et r\u00e9pondre aux besoins des concessions.<\/span><\/p><h2>Les r\u00e9sultats<\/h2><p><span style=\"font-weight: 400;\">La strat\u00e9gie mise en place a permis de g\u00e9n\u00e9rer de tr\u00e8s belles performances. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c3581 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"35c3581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"102\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-profils.svg\" class=\"attachment-full size-full wp-image-60009\" alt=\"Illu profils\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>9<\/b><\/div><p class=\"elementor-image-box-description\">concessions participantes<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c18a8fa elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"c18a8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"199\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/CPV-1.svg\" class=\"attachment-full size-full wp-image-60328\" alt=\"CPV\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>193 216<\/b><\/div><p class=\"elementor-image-box-description\">prospects touch\u00e9s<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89f4eff heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89f4eff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01796ea colChicklist-box\" data-id=\"01796ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a694f85 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a694f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"99\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-uplift.svg\" class=\"attachment-full size-full wp-image-60012\" alt=\"Illu uplift\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>1305<\/b><\/div><p class=\"elementor-image-box-description\">visites g\u00e9n\u00e9r\u00e9es<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11a9777 colChicklist-box\" data-id=\"11a9777\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07e904 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"e07e904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"199\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/CPV-2.svg\" class=\"attachment-full size-full wp-image-60015\" alt=\"CPIV\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b> 3,45 \u20ac<\/b><\/div><p class=\"elementor-image-box-description\">CPV de<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c51ec9\" data-id=\"5c51ec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":64475,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[294],"region":[293],"use_case":[],"class_list":["post-64400","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160koda x Azira : g\u00e9n\u00e9rer du trafic avec un partenariat sportif<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les concessions \u0160koda ont g\u00e9n\u00e9r\u00e9 du trafic en concession automobile en capitalisant 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