{"id":64605,"date":"2025-04-25T13:12:29","date_gmt":"2025-04-25T07:42:29","guid":{"rendered":"https:\/\/azira.com\/?post_type=case-studies&#038;p=64605"},"modified":"2025-04-29T15:58:32","modified_gmt":"2025-04-29T10:28:32","slug":"bouygues-telecom-campagnes-branding-ciblees","status":"publish","type":"case-studies","link":"https:\/\/azira.dev\/fr\/case-studies\/bouygues-telecom-campagnes-branding-ciblees\/","title":{"rendered":"Bouygues Telecom : d\u00e9velopper sa notori\u00e9t\u00e9 gr\u00e2ce \u00e0 des campagnes de branding hyper cibl\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64605\" class=\"elementor elementor-64605\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88486b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88486b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325e5fd\" data-id=\"325e5fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a367223 elementor-widget elementor-widget-text-editor\" data-id=\"a367223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les insights :<\/h2><h3><span style=\"color: #7d3bfd;\">D\u00e9fi :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informer les habitants de zones rurales de l\u2019arriv\u00e9e de la fibre Bouygues Telecom<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cibler de tr\u00e8s petites communes difficiles \u00e0 atteindre jusqu\u2019ici <\/span><\/li><\/ul><h3><span style=\"color: #7d3bfd;\">Solution :<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campagne en fil rouge \u00e0 l\u2019\u00e9chelle ultra locale\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ciblage pr\u00e9cis au code IRIS afin de cibler un maximum de profils\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des cr\u00e9as engageantes et g\u00e9o-contextualis\u00e9es permettant une personnalisation du message en fonction du profil utilisateur<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c22c83\" data-id=\"8c22c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbff00 elementor-widget elementor-widget-text-editor\" data-id=\"2fbff00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0Les r\u00e9sultats :<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731067d elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"731067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>105 %<\/b> \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tde l\u2019objectif de reach atteint en moyenne\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087edf4 elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"087edf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>547 \u00e0 1039<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tcommunes cibl\u00e9es  par campagne\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d172ed elementor-widget__width-initial cs-result-box elementor-widget elementor-widget-icon-box\" data-id=\"7d172ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>700 000 \u00e0 1,6 millions<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t de personnes touch\u00e9es\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff8118 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"dff8118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cLa collaboration avec Azira au cours des quatre campagnes men\u00e9es cette ann\u00e9e a \u00e9t\u00e9 extr\u00eamement satisfaisante. Nous avons particuli\u00e8rement appr\u00e9ci\u00e9 la transparence des \u00e9quipes tout au long du projet, ainsi que leur expertise dans le ciblage pr\u00e9cis au code IRIS des petites communes, encore plus pr\u00e9cis qu\u2019un ciblage au code postal. Gr\u00e2ce aux donn\u00e9es d\u2019Azira, nous avons pu atteindre nos objectifs de reach sur les communes cibl\u00e9es et relever les d\u00e9fis de notori\u00e9t\u00e9 autour de notre offre fibre.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Anastasia Monterrat<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Responsable Media chez Bouygues Telecom<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd912b6\" data-id=\"cd912b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdcdea elementor-widget elementor-widget-text-editor\" data-id=\"3cdcdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dispositif :<\/h2><p><strong><span style=\"color: #7d3bfd; font-size: 20px;\">Campagnes de branding ciblant un ensemble de petites communes \u00e0 faible densit\u00e9 de population afin de promouvoir le d\u00e9ploiement de la fibre en zone rurale.<\/span><\/strong><\/p><h2><span style=\"color: inherit; font-family: inherit; font-size: 26px;\">Contexte :<\/span><\/h2><p><span style=\"font-weight: 400;\">Bouygues Telecom est un acteur majeur du secteur des t\u00e9l\u00e9communications en France, proposant \u00e0 ses clients des offres de forfaits t\u00e9l\u00e9phoniques, des box internet, et des t\u00e9l\u00e9phones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Avec l\u2019essor d\u2019Internet et la demande croissante pour des connexions toujours plus rapides, Bouygues Telecom entreprend depuis plusieurs ann\u00e9es le d\u00e9ploiement de son r\u00e9seau de fibre optique \u00e0 travers la France, afin d\u2019offrir un service performant \u00e0 tous les Fran\u00e7ais. Apr\u00e8s un d\u00e9ploiement en zones tr\u00e8s et moyennement denses, Bouygues Telecom s\u2019est concentr\u00e9 sur le d\u00e9ploiement en zones rurales.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est dans ce contexte que Bouygues Telecom a d\u00e9cid\u00e9 de lancer une campagne fil rouge \u00e0 l\u2019\u00e9chelle ultra-locale, afin d\u2019informer les habitants en zone rurale de l\u2019arriv\u00e9e de la fibre Bouygues Telecom dans leur commune. Ces communes comptant entre 500 et 30 000 habitants \u00e9taient jusque-l\u00e0 difficiles \u00e0 cibler via la publicit\u00e9 digitale \u00e9tant donn\u00e9e leur faible densit\u00e9 de population.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Bouygues Telecom s\u2019est donc tourn\u00e9e vers Azira pour lui confier 4 campagnes d\u2019une dur\u00e9e d\u20191 mois sur un ensemble de petites communes fran\u00e7aises afin de toucher un maximum de personnes au sein des zones d\u00e9finies<\/span><\/p><h2>Objectif : faire conna\u00eetre l\u2019arriv\u00e9e de la fibre Bouygues Telecom \u00e0 l\u2019\u00e9chelle de la commune, afin de multiplier les souscriptions<\/h2><p><span style=\"font-weight: 400;\">Les campagnes de branding d\u00e9ploy\u00e9es par Azira ont permis \u00e0 Bouygues Telecom d\u2019adresser des zones rurales o\u00f9 l\u2019offre m\u00e9dia est quasi inexistante, et d\u2019informer un important volume d\u2019habitants de l\u2019arriv\u00e9e de la fibre Bouygues Telecom.<\/span><\/p><h2>Le dispositif Azira\u00a0<\/h2><h3>Un ciblage pr\u00e9cis au code IRIS<\/h3><p><span style=\"font-weight: 400;\">Afin de cibler un maximum de profils avec une grande pr\u00e9cision, Bouygues Telecom a souhait\u00e9 b\u00e9n\u00e9ficier d&rsquo;un ciblage au code IRIS.<\/span><\/p><p><span style=\"font-weight: 400;\">En croisant les donn\u00e9es IRIS avec sa donn\u00e9e propri\u00e9taire de plus de 40 millions de profils utilisateurs uniques en France, Azira a pu identifier les propri\u00e9taires de smartphones au sein de chaque zone et a ainsi pu cibler un grand nombre de profils pour r\u00e9pondre aux objectifs de la marque.<\/span><\/p><p><span style=\"font-weight: 400;\">Le volume de contacts adressable gr\u00e2ce \u00e0 la donn\u00e9e Azira coupl\u00e9 \u00e0 la pr\u00e9cision du ciblage \u00e0 la zone IRIS ont permis d\u2019atteindre les objectifs de visibilit\u00e9 et de notori\u00e9t\u00e9 de Bouygues Telecom.<\/span><\/p><h3>Des cr\u00e9as engageantes et g\u00e9o-contextualis\u00e9es <span style=\"font-weight: 400;\">\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Afin de favoriser l\u2019engagement de l\u2019utilisateur, Azira et Bouygues Telecom ont d\u00e9velopp\u00e9 des cr\u00e9as attractives et g\u00e9olocalis\u00e9es permettant une personnalisation du message en fonction du profil utilisateur.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour atteindre les profils d\u00e9finis pr\u00e9c\u00e9demment de la mani\u00e8re la plus optimale possible, Azira a choisi d\u2019utiliser un mix format interstitiel, pav\u00e9 et bandeau. D\u00e9cliner le message sur diff\u00e9rents formats a ainsi permis une exposition adapt\u00e9e aux applications, aux sites internet et aux diff\u00e9rents appareils utilis\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887e789 uael-img-grid-mobile__column-1 cs-grid-item uael-img-grid__column-4 uael-img-grid-tablet__column-3 uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"887e789\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_columns_mobile&quot;:&quot;1&quot;,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;images_valign&quot;:&quot;center&quot;,&quot;gallery_columns&quot;:&quot;4&quot;,&quot;gallery_columns_tablet&quot;:&quot;3&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div class=\"uael-img-gallery-wrap uael-img-grid-wrap uael-img-grid-masonry-wrap\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"1326\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs1.webp\" class=\"attachment-full size-full wp-image-64607\" alt=\"bouygues-cs1\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs1.webp 660w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs1-149x300.webp 149w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs1-510x1024.webp 510w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"660\" height=\"1326\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs2.webp\" class=\"attachment-full size-full wp-image-64609\" alt=\"bouygues-cs2\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs2.webp 660w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs2-149x300.webp 149w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs2-510x1024.webp 510w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><figure class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"660\" height=\"1326\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs3.webp\" class=\"attachment-full size-full wp-image-64611\" alt=\"bouygues-cs3\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs3.webp 660w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs3-149x300.webp 149w, https:\/\/azira.dev\/wp-content\/uploads\/2025\/04\/bouygues-cs3-510x1024.webp 510w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/figure><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99c30d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99c30d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5348d2a\" data-id=\"5348d2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0020c3 elementor-widget elementor-widget-text-editor\" data-id=\"d0020c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Des reportings par campagne et par commune pour un suivi pr\u00e9cis<\/h3><p><span style=\"font-weight: 400;\">En parall\u00e8le de la diffusion des campagnes, Azira a mis en place des rapports hebdomadaires, afin de communiquer \u00e0 Bouygues Telecom les performances globales des campagnes semaine apr\u00e8s semaine. Ce suivi des performances a \u00e9galement permis d\u2019optimiser les campagnes en temps r\u00e9el, afin d\u2019obtenir les meilleurs r\u00e9sultats en fonction des objectifs prioritaires de la marque.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019issue de chaque campagne, les \u00e9quipes Azira ont \u00e9galement fourni \u00e0 Bouygues Telecom des rapports personnalis\u00e9s par commune, pour permettre une plus grande granularit\u00e9 dans l\u2019analyse des performances.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ces rapports contenaient diff\u00e9rents KPIs cl\u00e9s, comme le reach atteint par rapport \u00e0 l\u2019objectif fix\u00e9 par Bouygues Telecom, la visibilit\u00e9 des campagnes ou encore les impressions ; permettant aux agences locales d\u2019obtenir des insights pr\u00e9cis.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f1e78 cs-quote elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"c7f1e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\u201cAzira se d\u00e9marque des autres acteurs par sa pr\u00e9cision de g\u00e9o-ciblage et ma\u00eetrise de la r\u00e9p\u00e9tition. De plus, la r\u00e9activit\u00e9, l\u2019accompagnement et la transparence des \u00e9quipes Azira ont permis de r\u00e9pondre aux enjeux clients et assurer un suivi de la diffusion des campagnes en toute s\u00e9r\u00e9nit\u00e9.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Thierry Oum<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Consultant Digital, Publicis Media<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5383f elementor-widget elementor-widget-text-editor\" data-id=\"8d5383f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Les r\u00e9sultats<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1d50 lottie-icons-wrap inrr three  cs-block elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1d50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cf4ff0\" data-id=\"7cf4ff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97d9174 heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d9174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e265fc1 colChicklist-box\" data-id=\"e265fc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35c3581 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"35c3581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"102\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-profils.svg\" class=\"attachment-full size-full wp-image-60009\" alt=\"Illu profils\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>105%<\/b><\/div><p class=\"elementor-image-box-description\">de l\u2019objectif de reach fix\u00e9 par Bouygues Telecom atteint en moyenne<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a8abc5 colChicklist-box\" data-id=\"3a8abc5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c18a8fa elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"c18a8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"199\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/CPV-1.svg\" class=\"attachment-full size-full wp-image-60328\" alt=\"CPV\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>Entre 700 000 et 1,6 millions<\/b><\/div><p class=\"elementor-image-box-description\">de personnes touch\u00e9es par campagne<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89f4eff heading-less-chiklet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89f4eff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01796ea colChicklist-box\" data-id=\"01796ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a694f85 elementor-vertical-align-middle elementor-position-left elementor-widget elementor-widget-image-box\" data-id=\"a694f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"99\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/11\/Illu-uplift.svg\" class=\"attachment-full size-full wp-image-60012\" alt=\"Illu uplift\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\"><b>Entre 547 et 1039<\/b><\/div><p class=\"elementor-image-box-description\">communes cibl\u00e9es  par campagne<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11a9777 colChicklist-box\" data-id=\"11a9777\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c51ec9\" data-id=\"5c51ec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501cefd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501cefd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f9e5c5\" data-id=\"0f9e5c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c008c13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c008c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0deea custom-p elementor-widget elementor-widget-text-editor\" data-id=\"9d0deea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Envie de booster les performances de vos campagnes ? <a href=\"https:\/\/business.azira.com\/fr-rdv\">Contactez-nous !<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":9,"featured_media":64728,"template":"","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_links_to":"","_links_to_target":""},"industry":[1014],"region":[293],"use_case":[],"class_list":["post-64605","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bouygues Telecom : campagnes de branding hyper cibl\u00e9es<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Bouygues Telecom, avec l\u2019aide d\u2019Azira, a communiqu\u00e9 sur son offre fibre dans des zones rurales gr\u00e2ce \u00e0 des campagnes de branding cibl\u00e9es.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bouygues Telecom : campagnes de branding hyper cibl\u00e9es\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Bouygues Telecom, avec l\u2019aide d\u2019Azira, a communiqu\u00e9 sur son offre fibre dans des zones rurales gr\u00e2ce \u00e0 des campagnes de branding cibl\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azira.dev\/fr\/case-studies\/bouygues-telecom-campagnes-branding-ciblees\/\" \/>\n<meta property=\"og:site_name\" content=\"Azira\" \/>\n<meta property=\"article:modified_time\" 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