{"id":16416,"date":"2022-07-06T16:55:18","date_gmt":"2022-07-06T11:25:18","guid":{"rendered":"https:\/\/nearintelligence.kinsta.cloud\/?p=16416"},"modified":"2025-05-29T14:38:24","modified_gmt":"2025-05-29T09:08:24","slug":"comment-optimiser-diffusion-prospectus-digital","status":"publish","type":"post","link":"https:\/\/azira.dev\/fr\/blogs\/comment-optimiser-diffusion-prospectus-digital\/","title":{"rendered":"Comment optimiser la diffusion d&rsquo;un prospectus digital et conserver la promesse de reach du prospectus papier ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16416\" class=\"elementor elementor-16416 elementor-8884\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36e4c67f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36e4c67f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7600ff71\" data-id=\"7600ff71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-700c9f5d elementor-widget elementor-widget-text-editor\" data-id=\"700c9f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le prospectus papier permet de v\u00e9hiculer les messages, offres et promotions d\u2019un magasin en particulier, mais \u00e9galement d\u2019\u00eatre distribu\u00e9 \u00e0 chaque prospect de la zone de chalandise de ce point de vente. Cette distribution locale est importante car elle se focalise sur une zone d\u00e9limit\u00e9e au pr\u00e9alable, qui a voulu recenser g\u00e9ographiquement tous les consommateurs potentiels autour de son point de vente.<\/p>\n<p>Cependant, plusieurs facteurs peuvent venir influencer ce levier historique de communication, comme par exemple :<\/p>\n<ul>\n<li>Le co\u00fbt de l\u2019impression papier, qui p\u00e8se dans le budget marketing des annonceurs, notamment avec la r\u00e9cente hausse des prix du bois, du papier et du carton de pr\u00e8s de +15% en un an et qui a de fortes probabilit\u00e9s de se poursuivre.<\/li>\n<li>L\u2019aspect environnemental, avec de nouvelles r\u00e9glementations tel que le dispositif \u201cOui-Pub\u201d qui vise \u00e0 restreindre la diffusion de prospectus non-consentie dans les bo\u00eetes aux lettres.<\/li>\n<\/ul>\n<p>Face \u00e0 ces nouveaux enjeux, il est important pour les annonceurs d\u2019int\u00e9grer des leviers innovants et compl\u00e9mentaires \u00e0 la distribution des prospectus papier. La digitalisation des op\u00e9rations commerciales permet de respecter la promesse de diffusion op\u00e9r\u00e9e avec le format papier, et de l\u2019optimiser.<\/p>\n<p><b>Guide: <\/b> <a href=\"https:\/\/business.azira.com\/en-us\/landingpage-whitepaper-digital-circulars\/en?_ga=2.207362262.413133924.1655974715-2064803099.1655974714\" target=\"_blank\" rel=\"noopener\">Digitalisation des op\u00e9rations prospectus<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5cb986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5cb986\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18ca6e4\" data-id=\"18ca6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2578b66 elementor-widget elementor-widget-text-editor\" data-id=\"2578b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>La digitalisation du prospectus : une diffusion sur une zone de chalandise, mais dynamique !<\/h2><p>Comme expliqu\u00e9 pr\u00e9c\u00e9demment, les annonceurs respectent une logique g\u00e9ographique en distribuant leurs prospectus. Ils <a href=\"https:\/\/azira.dev\/fr\/blogs\/zone-de-chalandise-le-guide-complet\/\">d\u00e9limitent une zone de chalandise<\/a> permettant de recenser tous les foyers dont les occupants sont susceptibles de se rendre en magasin, en prenant en compte les temps de trajet de chacun.<\/p><p>Il est donc essentiel de reprendre cet aspect dans la digitalisation de la communication produit, car si la technologie permet d\u2019affiner la zone de chalandise gr\u00e2ce aux algorithmes, elle recense toujours les profils d\u00e9j\u00e0 connus ou fid\u00e8les \u00e0 la marque.<\/p><p>En ajoutant donc \u00e0 cette logique une dimension dynamique et intelligente, la transition vers le digital offre l\u2019opportunit\u00e9 d\u2019optimiser son ciblage, tout en continuant d\u2019adresser celui d\u2019origine.<\/p><p>Pour cela, il est primordial d&rsquo;analyser les donn\u00e9es g\u00e9ographiques consenties des profils, car c\u2019est gr\u00e2ce \u00e0 elles qu\u2019il est ensuite possible de d\u00e9finir les \u201czones de vie\u201d des mobinautes.<\/p><p>Ces \u201czones de vie\u201d prennent en compte, les lieux de r\u00e9sidence, de travail ou encore de forte fr\u00e9quentation des utilisateurs. Par exemple, un profil qui habite en dehors de la zone de chalandise d\u2019un magasin, mais qui passe devant ce dernier tous les jours pour aller au travail a tout int\u00e9r\u00eat \u00e0 \u00eatre int\u00e9gr\u00e9 dans l\u2019audience.<\/p><p>Le recours \u00e0 des donn\u00e9es de d\u00e9placements des profils permet donc d&rsquo;int\u00e9grer de nombreux nouveaux prospects autres que ceux pr\u00e9sents dans la zone de chalandise de base. Ils ne font pas partie de la zone de chalandise mais s&rsquo;y rendent r\u00e9guli\u00e8rement, voire quotidiennement. D&rsquo;o\u00f9 l&rsquo;int\u00e9r\u00eat des zones de chalandise dynamiques.<\/p><h2>Comment s\u2019assurer de la pr\u00e9cision du ciblage d&rsquo;une campagne de digitalisation du prospectus ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6859e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6859e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-762857e\" data-id=\"762857e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-000e3f2 elementor-widget elementor-widget-ucaddon_box_testimonial\" data-id=\"000e3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_box_testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Testimonial Box -->\n<style>\/* widget: Testimonial Box *\/\n\n#uc_box_testimonial_elementor_000e3f2 * {\n\tbox-sizing: border-box;\n}\n\n#uc_box_testimonial_elementor_000e3f2 \n{\n  display:flex;\n}\n\n#uc_box_testimonial_elementor_000e3f2 .ue-credentials\n{\n  display:inline-flex;\n  align-items:center;\n}\n#uc_box_testimonial_elementor_000e3f2 .ue-credentials-spacing\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_box_testimonial_elementor_000e3f2 .ue-image img\n{\n  width:100%;\n  object-fit: cover;\n}\n\n#uc_box_testimonial_elementor_000e3f2 .ue-image-spacing\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_box_testimonial_elementor_000e3f2 .ue-pointer-container\n{\n  display:flex;\n}\n\n#uc_box_testimonial_elementor_000e3f2 .ue-pointer\n{\n  flex-grow:0;\n  flex-shrink:0;\n  display:inline-flex;\n}\n\n<\/style>\n\n<div class=\"ue-testimonial-box\" id=\"uc_box_testimonial_elementor_000e3f2\">\n\t<div class=\"ue-testimonial-text\">\n    \t<div class=\"ue-text\">\"L'impact du message publicitaire \u00e0 d\u00e9livrer est \u00e9troitement li\u00e9 \u00e0 la construction d'une audience de haute qualit\u00e9. L'utilisation directe d'une donn\u00e9e brute ne permettrait aucunement d'atteindre cet objectif. C'est la raison pour laquelle cette dite donn\u00e9e est trait\u00e9e par plusieurs algorithmes. Elle est dans un premier temps filtr\u00e9e, de fa\u00e7on \u00e0 s'affranchir de ce qu'on appelle les donn\u00e9es \"outliers\", et qualifi\u00e9e dans un deuxi\u00e8me temps, afin de l'utiliser l\u00e0 o\u00f9 elle sera la plus pertinente.\"<\/div>\n    <\/div>\n  \n    <div class=\"ue-pointer-container\">\n    <div class=\"ue-pointer\"><\/div>\n    <\/div>\n  \n    <div class=\"ue-credentials-spacing\"><\/div>\n    <div class=\"ue-credentials-container\">\n    <div class=\"ue-credentials\">\n    \t<div class=\"ue-image\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/farouk.jpg\"  src=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/farouk.jpg\" alt=\"farouk\" width=\"400\" height=\"400\"><\/div>\n        <div class=\"ue-image-spacing\"><\/div>\n        <div class=\"ue-details\">\n          <div class=\"ue-title\">Farouk Souissi<\/div>\n          <div class=\"ue-subtitle\">Product Director, Azira<\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/div>\n<!-- end Testimonial Box -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d65742 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d65742\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd855e9\" data-id=\"cd855e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f63140 elementor-widget elementor-widget-text-editor\" data-id=\"2f63140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-qubely-testimonial qubely-block-d313e0 quote-w-auth\">\n<div class=\"qubely-block-testimonial \">\n\nEn effet, pour reprendre la promesse de diffusion du format papier, et garantir de l\u2019optimiser, la qualit\u00e9 et la fiabilit\u00e9 des donn\u00e9es sur les profils identifi\u00e9s sont capitales.\n\nAfin de d\u00e9terminer au mieux le contexte g\u00e9ographique de chaque internaute, il est essentiel lors de la collecte des donn\u00e9es d\u2019\u00e9loigner toutes celles qui para\u00eetraient incoh\u00e9rentes : les donn\u00e9es \u201coutliers\u201d. Lors de la d\u00e9finition des audiences, ce sont les donn\u00e9es consenties sur les devices qui sont cibl\u00e9es. D\u2019un point de vue g\u00e9ographique, elles correspondent \u00e0 un volume historique important de data collect\u00e9es. C\u2019est cette quantit\u00e9 de donn\u00e9es consid\u00e9rable qui permet par la suite d\u2019analyser et exclure les points de g\u00e9olocalisation aberrants ou \u201coutliers\u201d, soient les points \u00e9loign\u00e9s, illogiques en comparaison aux autres.\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-9030\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/digital-circular-map-1024x590.png\" alt=\"\" width=\"768\" height=\"443\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/digital-circular-map-1024x590.png 1024w, https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/digital-circular-map-300x173.png 300w, https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/digital-circular-map-768x443.png 768w, https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/digital-circular-map-1536x886.png 1536w, https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/digital-circular-map.png 1658w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\nCes donn\u00e9es collect\u00e9es offrent \u00e9galement la possibilit\u00e9 de d\u00e9terminer les lieux non habitables d\u2019une zone de chalandise, et les \u201cobstacles\u201d potentiels (un terrain de golf, l\u2019oc\u00e9an, ou encore une zone de chalandise concurrente).\n\nGr\u00e2ce au machine learning, il est ainsi possible de cr\u00e9er des zones de chalandise dynamiques fiables qui permettront d\u2019optimiser la diffusion de chaque message publicitaire. Que ce soit aupr\u00e8s de l\u2019audience initiale de chaque point de vente, comme des profils qui au quotidien sont susceptibles de se rendre dans ces zones.\n\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le prospectus papier permet de v\u00e9hiculer les messages, offres et promotions d\u2019un magasin en particulier, mais \u00e9galement d\u2019\u00eatre distribu\u00e9 \u00e0 chaque prospect de la zone de chalandise de ce point de vente. Cette distribution locale est importante car elle se focalise sur une zone d\u00e9limit\u00e9e au pr\u00e9alable, qui a voulu recenser g\u00e9ographiquement tous les consommateurs [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":15155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[182,181,183],"tags":[],"class_list":["post-16416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaliser-votre-catalogue","category-generer-du-trafic","category-strategie-multi-locale"],"acf":[],"featured_image_src":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg","author_info":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimiser la diffusion du prospectus digital gr\u00e2ce \u00e0 la data ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la diffusion d&#039;un prospectus digital vous permet de cibler autant de consommateurs qu&#039;un prospectus papier gr\u00e2ce \u00e0 un ciblage optimis\u00e9.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiser la diffusion du prospectus digital gr\u00e2ce \u00e0 la data ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment la diffusion d&#039;un prospectus digital vous permet de cibler autant de consommateurs qu&#039;un prospectus papier gr\u00e2ce \u00e0 un ciblage optimis\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Azira\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T11:25:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T09:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Azira Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Azira Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-optimiser-diffusion-prospectus-digital\/\"},\"author\":{\"name\":\"The Azira Team\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\"},\"headline\":\"Comment optimiser la diffusion d&rsquo;un prospectus digital et conserver la promesse de reach du prospectus papier ?\",\"datePublished\":\"2022-07-06T11:25:18+00:00\",\"dateModified\":\"2025-05-29T09:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-optimiser-diffusion-prospectus-digital\/\"},\"wordCount\":867,\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg\",\"articleSection\":[\"Digitalisation catalogue\",\"G\u00e9n\u00e9rer du trafic\",\"Strat\u00e9gie multi-locale\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-optimiser-diffusion-prospectus-digital\/\",\"url\":\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/\",\"name\":\"Optimiser la diffusion du prospectus digital gr\u00e2ce \u00e0 la data ?\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg\",\"datePublished\":\"2022-07-06T11:25:18+00:00\",\"dateModified\":\"2025-05-29T09:08:24+00:00\",\"description\":\"D\u00e9couvrez comment la diffusion d'un prospectus digital vous permet de cibler autant de consommateurs qu'un prospectus papier gr\u00e2ce \u00e0 un ciblage optimis\u00e9.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azira.dev\/fr\/#website\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"name\":\"Azira\",\"description\":\"Know your Market; Reach your Customer.\",\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azira.dev\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azira.dev\/fr\/#organization\",\"name\":\"Azira\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"width\":1898.2,\"height\":424.2,\"caption\":\"Azira\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\",\"name\":\"The Azira Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"caption\":\"The Azira Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimiser la diffusion du prospectus digital gr\u00e2ce \u00e0 la data ?","description":"D\u00e9couvrez comment la diffusion d'un prospectus digital vous permet de cibler autant de consommateurs qu'un prospectus papier gr\u00e2ce \u00e0 un ciblage optimis\u00e9.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Optimiser la diffusion du prospectus digital gr\u00e2ce \u00e0 la data ?","og_description":"D\u00e9couvrez comment la diffusion d'un prospectus digital vous permet de cibler autant de consommateurs qu'un prospectus papier gr\u00e2ce \u00e0 un ciblage optimis\u00e9.","og_url":"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/","og_site_name":"Azira","article_published_time":"2022-07-06T11:25:18+00:00","article_modified_time":"2025-05-29T09:08:24+00:00","og_image":[{"url":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"The Azira Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"The Azira Team","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/blogs\/comment-optimiser-diffusion-prospectus-digital\/"},"author":{"name":"The Azira Team","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415"},"headline":"Comment optimiser la diffusion d&rsquo;un prospectus digital et conserver la promesse de reach du prospectus papier ?","datePublished":"2022-07-06T11:25:18+00:00","dateModified":"2025-05-29T09:08:24+00:00","mainEntityOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/comment-optimiser-diffusion-prospectus-digital\/"},"wordCount":867,"publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"image":{"@id":"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg","articleSection":["Digitalisation catalogue","G\u00e9n\u00e9rer du trafic","Strat\u00e9gie multi-locale"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/azira.dev\/fr\/blogs\/comment-optimiser-diffusion-prospectus-digital\/","url":"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/","name":"Optimiser la diffusion du prospectus digital gr\u00e2ce \u00e0 la data ?","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg","datePublished":"2022-07-06T11:25:18+00:00","dateModified":"2025-05-29T09:08:24+00:00","description":"D\u00e9couvrez comment la diffusion d'un prospectus digital vous permet de cibler autant de consommateurs qu'un prospectus papier gr\u00e2ce \u00e0 un ciblage optimis\u00e9.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.com\/fr\/blogs\/digital-circulars-how-to-optimize-the-reach-of-paper-marketing-campaigns\/#primaryimage","url":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg"},{"@type":"WebSite","@id":"https:\/\/azira.dev\/fr\/#website","url":"https:\/\/azira.dev\/fr\/","name":"Azira","description":"Know your Market; Reach your Customer.","publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azira.dev\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/azira.dev\/fr\/#organization","name":"Azira","url":"https:\/\/azira.dev\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","width":1898.2,"height":424.2,"caption":"Azira"},"image":{"@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415","name":"The Azira Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","caption":"The Azira Team"}}]}},"author_meta":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"featured_img":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/07\/how-hyper-personalization-fits-within-your-local-marketing-strategy.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/azira.dev\/fr\/category\/digitaliser-votre-catalogue\/\" class=\"advgb-post-tax-term\">Digitalisation catalogue<\/a>","<a href=\"https:\/\/azira.dev\/fr\/category\/generer-du-trafic\/\" class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/a>","<a href=\"https:\/\/azira.dev\/fr\/category\/strategie-multi-locale\/\" class=\"advgb-post-tax-term\">Strat\u00e9gie multi-locale<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Digitalisation catalogue<\/span>","<span class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/span>","<span class=\"advgb-post-tax-term\">Strat\u00e9gie multi-locale<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publi\u00e9 4 ans il y a","modified":"Mis \u00e0 jour 1 an il y a"},"absolute_dates":{"created":"Publi\u00e9 le juillet 6, 2022","modified":"Mise \u00e0 jour le mai 29, 2025"},"absolute_dates_time":{"created":"Publi\u00e9 le juillet 6, 2022 4:55 pm","modified":"Mise \u00e0 jour le mai 29, 2025 2:38 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/comments?post=16416"}],"version-history":[{"count":19,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16416\/revisions"}],"predecessor-version":[{"id":60847,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16416\/revisions\/60847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media\/15155"}],"wp:attachment":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media?parent=16416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/categories?post=16416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/tags?post=16416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}