{"id":16424,"date":"2022-04-26T14:07:04","date_gmt":"2022-04-26T08:37:04","guid":{"rendered":"https:\/\/nearintelligence.kinsta.cloud\/?p=16424"},"modified":"2025-05-29T14:52:47","modified_gmt":"2025-05-29T09:22:47","slug":"strategie-communication-fil-rouge","status":"publish","type":"post","link":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/","title":{"rendered":"Pourquoi mettre en place une strat\u00e9gie de communication en fil rouge ?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Opter pour des campagnes en fil rouge, un levier suppl\u00e9mentaire pour am\u00e9liorer ses performances<\/h2>

Azira propose de construire des audiences cibles, qui seront ensuite activ\u00e9es dans le cadre de campagnes publicitaires. L\u2019objectif \u00e9tant de g\u00e9n\u00e9rer davantage de trafic en magasin, et donc davantage de chiffre d\u2019affaires.<\/p>

Les multiples coop\u00e9rations avec des annonceurs ont mis en avant la pertinence des op\u00e9rations men\u00e9es en fil rouge, dans la mesure o\u00f9 elles offrent des axes d’optimisation suppl\u00e9mentaires.<\/p>

Un dispositif de communication en fil rouge offre de multiples gisements d\u2019am\u00e9lioration de la performance. Fort de ce constat, il appara\u00eet crucial pour l\u2019annonceur de nouer une relation durable avec son partenaire m\u00e9dia. De cette mani\u00e8re, il parviendra \u00e0 limiter la volatilit\u00e9 des performances de ses op\u00e9rations marketing tout en assurant leur am\u00e9lioration dans le temps.<\/p>

Une am\u00e9lioration continue du ciblage<\/em><\/strong><\/em><\/h2>

Tant au niveau national qu\u2019\u00e0 l\u2019\u00e9chelle du point de vente, l\u2019activation r\u00e9guli\u00e8re de campagne m\u00e9dia permet d\u2019accumuler de la connaissance sur les audiences activ\u00e9es, tout en affinant r\u00e9guli\u00e8rement le param\u00e9trage des zones de chalandise<\/a>.<\/strong><\/p>

La r\u00e9currence des op\u00e9rations permet donc de :<\/p>

\"\"<\/div>

\u00a0<\/h3><\/div><\/div>
R\u00e9activer des audiences d\u00e9j\u00e0 engag\u00e9es <\/strong>dans les campagnes pr\u00e9c\u00e9dentes en \u201cretargetant\u201d les profils sensibles aux messages diffus\u00e9s.<\/div><\/div><\/div><\/div><\/div><\/div>
\"\"<\/div>

\u00a0<\/h3><\/div><\/div>
Construire des audiences lookalike <\/strong>en analysant le profil type des utilisateurs les plus r\u00e9ceptifs (donn\u00e9es socio-d\u00e9mographiques, affinitaires, etc.).<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Ces leviers d\u2019optimisation permettent aux \u00e9quipes de Azira d\u2019affiner les audiences<\/strong> au fil du temps et d\u2019identifier les profils plus r\u00e9ceptifs<\/strong> aux messages mis en avant.<\/strong><\/p>

R\u00e9cemment, une enseigne de mat\u00e9riaux de construction s\u2019est rapproch\u00e9e de Azira pour communiquer sur ses nouvelles gammes. Gr\u00e2ce \u00e0 une activation en continu des audiences, Azira a pu affiner le ciblage au fil du temps en identifiant les profils les plus app\u00e9tents aux offres de l\u2019enseigne, entra\u00eenant une baisse du CPV de 25% sur l\u2019ann\u00e9e.<\/strong>
En savoir plus<\/strong><\/a><\/strong><\/div><\/div>
\u00a0<\/div>
\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>

Les offres les plus engageantes sur les formats les plus intuitifs<\/em><\/strong><\/em><\/strong><\/h2>

Azira s\u2019appuie par ailleurs sur un catalogue de formats permettant de mettre en avant une large s\u00e9lection de produits ou de promotions.<\/strong><\/p>

ll est ainsi possible d\u2019identifier les produits ou les promotions g\u00e9n\u00e9rant le plus d\u2019engagement de la part des utilisateurs<\/strong>. L\u2019objectif \u00e9tant de formuler des recommandations \u00e0 l\u2019annonceur pour optimiser le dispositif mis en place pour les campagnes suivantes en identifiant les produits ou les promotions sources de performance dans la dur\u00e9e.<\/strong><\/p>

Azira propose une large palette de templates visuels<\/a> immersifs (mosa\u00efque, carrousel, slider) d\u00e9velopp\u00e9s dans une logique d\u2019optimisation des performances. Le renouvellement des campagnes permet \u00e9galement de consolider les connaissances sur la meilleure ad\u00e9quation entre un template et un secteur sp\u00e9cifique (grande distribution, bricolage, ameublement, automobile, etc.).<\/p>

Si le format carrousel ressort comme particuli\u00e8rement adapt\u00e9 pour les enseignes de l\u2019ameublement, la mosa\u00efque ou le slider sont g\u00e9n\u00e9ralement favoris\u00e9s pour la grande distribution. L\u2019analyse des r\u00e9sultats de campagnes pass\u00e9es permet d\u2019\u00e9clairer les annonceurs sur le ou les templates les plus adapt\u00e9s <\/strong>\u00e0 leurs futures op\u00e9rations.\u00a0<\/strong><\/p>

Plusieurs dispositifs compl\u00e9mentaires peuvent \u00eatre int\u00e9gr\u00e9s pour am\u00e9liorer les performances des op\u00e9rations (tant en mati\u00e8re de CTR que de CPV), notamment les Call to Action<\/em>.<\/p>

Azira pr\u00e9conise d\u2019int\u00e9grer syst\u00e9matiquement aux visuels un Call to Action <\/em>\u201cJ\u2019en profite\u201d ou \u201cJ\u2019y vais\u201d<\/strong> renvoyant vers le point de vente le plus proche, une pratique qui permet d\u2019augmenter le CTR de 11% \u00e0 22%<\/strong>.<\/div><\/div>
\u00a0<\/div>
\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>
CTA dans l\u2019article
Guide : Digitalisation des op\u00e9rations prospectus<\/a><\/div><\/div>
\u00a0<\/div>
\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>

Pour en savoir plus, n\u2019h\u00e9sitez pas \u00e0 solliciter la team Azira par ici<\/strong><\/a> !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Opter pour des campagnes en fil rouge, un levier suppl\u00e9mentaire pour am\u00e9liorer ses performances Azira propose de construire des audiences cibles, qui seront ensuite activ\u00e9es dans le cadre de campagnes publicitaires. L\u2019objectif \u00e9tant de g\u00e9n\u00e9rer davantage de trafic en magasin, et donc davantage de chiffre d\u2019affaires. Les multiples coop\u00e9rations avec des annonceurs ont mis en […]<\/p>\n","protected":false},"author":31,"featured_media":15007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[181],"tags":[],"class_list":["post-16424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generer-du-trafic"],"acf":[],"featured_image_src":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg","author_info":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"yoast_head":"\n3 raisons d'adopter une strat\u00e9gie de communication en fil rouge<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l'adoption d'un strat\u00e9gie de communication en fil rouge peut vous permettre d'optimiser votre ciblage et vos campagnes en continu\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 raisons d'adopter une strat\u00e9gie de communication en fil rouge\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment l'adoption d'un strat\u00e9gie de communication en fil rouge peut vous permettre d'optimiser votre ciblage et vos campagnes en continu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/\" \/>\n<meta property=\"og:site_name\" content=\"Azira\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T08:37:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T09:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Azira Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Azira Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/\"},\"author\":{\"name\":\"The Azira Team\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\"},\"headline\":\"Pourquoi mettre en place une strat\u00e9gie de communication en fil rouge ?\",\"datePublished\":\"2022-04-26T08:37:04+00:00\",\"dateModified\":\"2025-05-29T09:22:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/\"},\"wordCount\":656,\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg\",\"articleSection\":[\"G\u00e9n\u00e9rer du trafic\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/\",\"url\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/\",\"name\":\"3 raisons d'adopter une strat\u00e9gie de communication en fil rouge\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg\",\"datePublished\":\"2022-04-26T08:37:04+00:00\",\"dateModified\":\"2025-05-29T09:22:47+00:00\",\"description\":\"D\u00e9couvrez comment l'adoption d'un strat\u00e9gie de communication en fil rouge peut vous permettre d'optimiser votre ciblage et vos campagnes en continu\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azira.dev\/fr\/#website\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"name\":\"Azira\",\"description\":\"Know your Market; Reach your Customer.\",\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azira.dev\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azira.dev\/fr\/#organization\",\"name\":\"Azira\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"width\":1898.2,\"height\":424.2,\"caption\":\"Azira\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\",\"name\":\"The Azira Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"caption\":\"The Azira Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 raisons d'adopter une strat\u00e9gie de communication en fil rouge","description":"D\u00e9couvrez comment l'adoption d'un strat\u00e9gie de communication en fil rouge peut vous permettre d'optimiser votre ciblage et vos campagnes en continu","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"3 raisons d'adopter une strat\u00e9gie de communication en fil rouge","og_description":"D\u00e9couvrez comment l'adoption d'un strat\u00e9gie de communication en fil rouge peut vous permettre d'optimiser votre ciblage et vos campagnes en continu","og_url":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/","og_site_name":"Azira","article_published_time":"2022-04-26T08:37:04+00:00","article_modified_time":"2025-05-29T09:22:47+00:00","og_image":[{"url":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"The Azira Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"The Azira Team","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#article","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/"},"author":{"name":"The Azira Team","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415"},"headline":"Pourquoi mettre en place une strat\u00e9gie de communication en fil rouge ?","datePublished":"2022-04-26T08:37:04+00:00","dateModified":"2025-05-29T09:22:47+00:00","mainEntityOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/"},"wordCount":656,"publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg","articleSection":["G\u00e9n\u00e9rer du trafic"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/","url":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/","name":"3 raisons d'adopter une strat\u00e9gie de communication en fil rouge","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg","datePublished":"2022-04-26T08:37:04+00:00","dateModified":"2025-05-29T09:22:47+00:00","description":"D\u00e9couvrez comment l'adoption d'un strat\u00e9gie de communication en fil rouge peut vous permettre d'optimiser votre ciblage et vos campagnes en continu","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-communication-fil-rouge\/#primaryimage","url":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg"},{"@type":"WebSite","@id":"https:\/\/azira.dev\/fr\/#website","url":"https:\/\/azira.dev\/fr\/","name":"Azira","description":"Know your Market; Reach your Customer.","publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azira.dev\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/azira.dev\/fr\/#organization","name":"Azira","url":"https:\/\/azira.dev\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","width":1898.2,"height":424.2,"caption":"Azira"},"image":{"@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415","name":"The Azira Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","caption":"The Azira Team"}}]}},"author_meta":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"featured_img":"https:\/\/azira.dev\/wp-content\/uploads\/2022\/04\/fr-blog.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/azira.dev\/fr\/category\/generer-du-trafic\/\" class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publi\u00e9 4 ans il y a","modified":"Mis \u00e0 jour 11 mois il y a"},"absolute_dates":{"created":"Publi\u00e9 le avril 26, 2022","modified":"Mise \u00e0 jour le mai 29, 2025"},"absolute_dates_time":{"created":"Publi\u00e9 le avril 26, 2022 2:07 pm","modified":"Mise \u00e0 jour le mai 29, 2025 2:52 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/comments?post=16424"}],"version-history":[{"count":12,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16424\/revisions"}],"predecessor-version":[{"id":64937,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16424\/revisions\/64937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media\/15007"}],"wp:attachment":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media?parent=16424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/categories?post=16424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/tags?post=16424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}