{"id":16473,"date":"2022-08-29T14:48:30","date_gmt":"2022-08-29T09:18:30","guid":{"rendered":"https:\/\/nearintelligence.kinsta.cloud\/?p=16473"},"modified":"2025-05-29T14:40:36","modified_gmt":"2025-05-29T09:10:36","slug":"drive-to-store-pourquoi-tiers-mesureur-independant","status":"publish","type":"post","link":"https:\/\/azira.dev\/fr\/blogs\/drive-to-store-pourquoi-tiers-mesureur-independant\/","title":{"rendered":"Drive to store : Pourquoi faire appel \u00e0 un tiers mesureur ind\u00e9pendant ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16473\" class=\"elementor elementor-16473 elementor-9740\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fd1ab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fd1ab7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a714b77\" data-id=\"3a714b77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57cf8792 elementor-widget elementor-widget-text-editor\" data-id=\"57cf8792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">L\u2019opportunit\u00e9 de mesurer la performance des campagnes de communication est un avantage capital qu\u2019apporte la publicit\u00e9 digitale par rapport aux leviers traditionnels.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dans le cadre d\u2019une campagne drive to store, la mesure est d\u2019autant plus importante. Elle repose sur la r\u00e9conciliation des donn\u00e9es en ligne avec celles du monde physique. En effet, la mesure d\u00e9taill\u00e9e d\u2019une op\u00e9ration drive to store d\u00e9termine l\u2019impact d\u2019une publicit\u00e9 digitale sur un point de vente physique, gr\u00e2ce \u00e0 des KPIs cl\u00e9s comme le nombre de visiteurs en magasin.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Les marketeurs sont \u00e0 la recherche de donn\u00e9es fiables et transparentes pour mieux \u00e9valuer le r\u00f4le d\u2019une campagne drive to store sur leur chiffre d\u2019affaires. C\u2019est pourquoi les agences et les r\u00e9gies peuvent faire appel \u00e0 des tiers mesureurs.\u00a0<\/span><\/p><h2><b style=\"font-weight: normal;\"><br \/><\/b><span style=\"color: #000000; font-family: Arial, sans-serif; font-size: 12pt; white-space-collapse: preserve;\">Le tiers mesureur, un gage de confiance<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En perp\u00e9tuelle recherche du meilleur retour sur investissement, les annonceurs sont attentifs aux r\u00e9sultats, mais \u00e9galement \u00e0 leur provenance. La plupart font appel \u00e0 des r\u00e9gies partenaires pour op\u00e9rer leurs campagnes m\u00e9dia, et ont besoin d\u2019\u00e9valuer la performance et l\u2019efficacit\u00e9 de ces programmes.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Le recours \u00e0 un tiers mesureur garantit le caract\u00e8re agnostique et la transparence des r\u00e9sultats d\u2019une campagne effectu\u00e9e avec un partenaire. En effet, les mesureurs tels qu\u2019<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/adsquare.com\" target=\"_blank\" rel=\"noopener\">Adsquare<\/a><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ou <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.kairosfire.com\">Kairos Fire<\/a><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ont d\u00e9velopp\u00e9 des m\u00e9thodologies de mesure robustes qui respectent la confidentialit\u00e9 des donn\u00e9es personnelles.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dans le cadre du <a href=\"https:\/\/azira.dev\/fr\/blogs\/le-drive-to-store-comment-cela-fonctionne-definition-et-bonnes-pratiques\/\">drive to store<\/a>, le tiers mesureur est charg\u00e9 d\u2019\u00e9valuer l\u2019impact, positif ou non, d\u2019un dispositif sur le trafic en magasin. Si des visites ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es gr\u00e2ce \u00e0 l\u2019op\u00e9ration, il permet d\u2019en conna\u00eetre le volume, ou encore le chiffre d\u2019affaires qui en d\u00e9coule \u00e0 l\u2019aide de m\u00e9thodologies, qu\u2019elles soient d\u00e9terministes ou statistiques. <\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Lors de l&rsquo;annonce des r\u00e9sultats, l&rsquo;annonceur dispose d&rsquo;un \u00e9ventail de m\u00e9triques suppl\u00e9mentaires lui permettant de constater de mani\u00e8re fiable la performance du dispositif activ\u00e9. De plus, si l\u2019annonceur souhaite \u00e9valuer diff\u00e9rents partenaires pour ses campagnes drive to store, le mesureur lui permettra d\u2019avoir une vision claire des \u00e9carts entre les r\u00e9sultats obtenus pour chacun d\u2019entre eux.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Le r\u00f4le du tiers de confiance est d\u2019accompagner les annonceurs dans leur choix des meilleures strat\u00e9gies \u00e0 adopter.<\/span><\/p><h2 dir=\"ltr\"><span style=\"font-weight: 400;\">La mesure effectu\u00e9e par un tiers, le choix strat\u00e9gique d&rsquo;Azira<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d43a7d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d43a7d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-781d11c\" data-id=\"781d11c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ef21e elementor-widget elementor-widget-ucaddon_box_testimonial\" data-id=\"32ef21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_box_testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Testimonial Box -->\n<style>\/* widget: Testimonial Box *\/\n\n#uc_box_testimonial_elementor_32ef21e * {\n\tbox-sizing: border-box;\n}\n\n#uc_box_testimonial_elementor_32ef21e \n{\n  display:flex;\n}\n\n#uc_box_testimonial_elementor_32ef21e .ue-credentials\n{\n  display:inline-flex;\n  align-items:center;\n}\n#uc_box_testimonial_elementor_32ef21e .ue-credentials-spacing\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_box_testimonial_elementor_32ef21e .ue-image img\n{\n  width:100%;\n  object-fit: cover;\n}\n\n#uc_box_testimonial_elementor_32ef21e .ue-image-spacing\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_box_testimonial_elementor_32ef21e .ue-pointer-container\n{\n  display:flex;\n}\n\n#uc_box_testimonial_elementor_32ef21e .ue-pointer\n{\n  flex-grow:0;\n  flex-shrink:0;\n  display:inline-flex;\n}\n\n<\/style>\n\n<div class=\"ue-testimonial-box\" id=\"uc_box_testimonial_elementor_32ef21e\">\n\t<div class=\"ue-testimonial-text\">\n    \t<div class=\"ue-text\"><p>\"Depuis 2019, nous avons pris le parti d\u2019inclure dans notre offre la mesure des visites par un tiers de confiance. Il est essentiel pour nous de proposer \u00e0 nos clients un retour sur les performances de leur campagne, par un acteur ind\u00e9pendant dont c\u2019est l\u2019expertise. \nAu m\u00eame titre que l\u2019intervention de notre studio cr\u00e9atif et le set up des op\u00e9rations, nous prenons \u00e0 notre charge les frais de mesure de la campagne afin de fournir une prestation cl\u00e9 en main\n.\"<\/p><\/div>\n    <\/div>\n  \n    <div class=\"ue-pointer-container\">\n    <div class=\"ue-pointer\"><\/div>\n    <\/div>\n  \n    <div class=\"ue-credentials-spacing\"><\/div>\n    <div class=\"ue-credentials-container\">\n    <div class=\"ue-credentials\">\n    \t<div class=\"ue-image\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/08\/lola-vp-sales.webp\"  src=\"https:\/\/azira.dev\/wp-content\/uploads\/2022\/08\/lola-vp-sales.webp\" alt=\"lola-vp-sales\" width=\"750\" height=\"750\"><\/div>\n        <div class=\"ue-image-spacing\"><\/div>\n        <div class=\"ue-details\">\n          <div class=\"ue-title\">Lola Millet Bourgonge<\/div>\n          <div class=\"ue-subtitle\">VP Sales & Business Development chez Azira<\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/div>\n<!-- end Testimonial Box -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662c0f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"662c0f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adccdc1\" data-id=\"adccdc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7002088 elementor-widget elementor-widget-text-editor\" data-id=\"7002088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-qubely-testimonial qubely-block-24c786 quote-w-auth\">\n<div class=\"qubely-block-testimonial \">\n<div class=\"qubely-testimonial-content\">\n<div>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; background-color: #ffffff; margin-top: 3pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">En effet, Azira a choisi de faire mesurer la performance de ses op\u00e9rations par des tiers de confiance depuis maintenant 3 ans. Ainsi, \u00e0 la fin de chaque campagne, Azira peut int\u00e9grer une analyse pr\u00e9cise et impartiale des performances r\u00e9alis\u00e9es. Un choix destin\u00e9 \u00e0 apporter un facteur de r\u00e9assurance aux annonceurs.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 3pt 0pt 0pt 0pt;\"><span style=\"font-size: 11pt; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Il s\u2019agit d\u2019un service inclus dans la proposition de valeur d&rsquo;Azira, lui permettant de proposer \u00e0 ses clients une solution cl\u00e9 en main, puisque les \u00e9quipes Azira g\u00e8rent l&rsquo;int\u00e9gralit\u00e9 du set up avec le tiers jusqu&rsquo;\u00e0 la r\u00e9ception des bilans par le client.<\/span><\/p>\n<span style=\"font-size: 11pt; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">De plus, le tiers mesureur offre la possibilit\u00e9 d&rsquo;avoir recours \u00e0 des leviers d&rsquo;optimisation suppl\u00e9mentaires.<\/span><span style=\"font-size: 11pt; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> En effet, l&rsquo;analyse des donn\u00e9es de mesure collect\u00e9es par le tiers de mesure peuvent permettre d&rsquo;adapter la strat\u00e9gie de diffusion en cours de campagne et donc d&rsquo;am\u00e9liorer les performances. Dans le cadre du drive to store, il s\u2019agira de d\u00e9finir la cat\u00e9gorie de profils ayant le plus fort taux de visite suite \u00e0 l\u2019exposition au message par exemple.<\/span>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 3pt 0pt 0pt 0pt;\"><span style=\"font-size: 11pt; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\n<\/span><span style=\"font-size: 11pt; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Pour aller plus loin, consultez notre livre blanc <\/span><a href=\"https:\/\/business.azira.com\/fr\/landingpage-livreblanc-drive-to-store\/\">4 \u00e9tapes cl\u00e9s pour une strat\u00e9gie Drive to Store optimis\u00e9e.<\/a><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 3pt 0pt 0pt 0pt;\"><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019opportunit\u00e9 de mesurer la performance des campagnes de communication est un avantage capital qu\u2019apporte la publicit\u00e9 digitale par rapport aux leviers traditionnels.\u00a0 Dans le cadre d\u2019une campagne drive to store, la mesure est d\u2019autant plus importante. Elle repose sur la r\u00e9conciliation des donn\u00e9es en ligne avec celles du monde physique. En effet, la mesure d\u00e9taill\u00e9e [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":44992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[181],"tags":[],"class_list":["post-16473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generer-du-trafic"],"acf":[],"featured_image_src":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp","author_info":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drive-to-Store et tiers mesureur : l&#039;association gagnante<\/title>\n<meta name=\"description\" content=\"Vous menez des campagnes drive-to-store ? D\u00e9couvrez pourquoi il est important d&#039;avoir recours \u00e0 un tiers mesureur pour mesurer et optimiser vos campagnes\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive-to-Store et tiers mesureur : l&#039;association gagnante\" \/>\n<meta property=\"og:description\" content=\"Vous menez des campagnes drive-to-store ? D\u00e9couvrez pourquoi il est important d&#039;avoir recours \u00e0 un tiers mesureur pour mesurer et optimiser vos campagnes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Azira\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-29T09:18:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T09:10:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1432\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"The Azira Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Azira Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/drive-to-store-pourquoi-tiers-mesureur-independant\/\"},\"author\":{\"name\":\"The Azira Team\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\"},\"headline\":\"Drive to store : Pourquoi faire appel \u00e0 un tiers mesureur ind\u00e9pendant ?\",\"datePublished\":\"2022-08-29T09:18:30+00:00\",\"dateModified\":\"2025-05-29T09:10:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/drive-to-store-pourquoi-tiers-mesureur-independant\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp\",\"articleSection\":[\"G\u00e9n\u00e9rer du trafic\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/drive-to-store-pourquoi-tiers-mesureur-independant\/\",\"url\":\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/\",\"name\":\"Drive-to-Store et tiers mesureur : l'association gagnante\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp\",\"datePublished\":\"2022-08-29T09:18:30+00:00\",\"dateModified\":\"2025-05-29T09:10:36+00:00\",\"description\":\"Vous menez des campagnes drive-to-store ? D\u00e9couvrez pourquoi il est important d'avoir recours \u00e0 un tiers mesureur pour mesurer et optimiser vos campagnes\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp\",\"width\":1432,\"height\":672,\"caption\":\"drive-to-store-blog-banner-1\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azira.dev\/fr\/#website\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"name\":\"Azira\",\"description\":\"Know your Market; Reach your Customer.\",\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azira.dev\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azira.dev\/fr\/#organization\",\"name\":\"Azira\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"width\":1898.2,\"height\":424.2,\"caption\":\"Azira\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\",\"name\":\"The Azira Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"caption\":\"The Azira Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drive-to-Store et tiers mesureur : l'association gagnante","description":"Vous menez des campagnes drive-to-store ? D\u00e9couvrez pourquoi il est important d'avoir recours \u00e0 un tiers mesureur pour mesurer et optimiser vos campagnes","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Drive-to-Store et tiers mesureur : l'association gagnante","og_description":"Vous menez des campagnes drive-to-store ? D\u00e9couvrez pourquoi il est important d'avoir recours \u00e0 un tiers mesureur pour mesurer et optimiser vos campagnes","og_url":"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/","og_site_name":"Azira","article_published_time":"2022-08-29T09:18:30+00:00","article_modified_time":"2025-05-29T09:10:36+00:00","og_image":[{"width":1432,"height":672,"url":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp","type":"image\/webp"}],"author":"The Azira Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"The Azira Team","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#article","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/blogs\/drive-to-store-pourquoi-tiers-mesureur-independant\/"},"author":{"name":"The Azira Team","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415"},"headline":"Drive to store : Pourquoi faire appel \u00e0 un tiers mesureur ind\u00e9pendant ?","datePublished":"2022-08-29T09:18:30+00:00","dateModified":"2025-05-29T09:10:36+00:00","mainEntityOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/drive-to-store-pourquoi-tiers-mesureur-independant\/"},"wordCount":731,"publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"image":{"@id":"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp","articleSection":["G\u00e9n\u00e9rer du trafic"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/azira.dev\/fr\/blogs\/drive-to-store-pourquoi-tiers-mesureur-independant\/","url":"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/","name":"Drive-to-Store et tiers mesureur : l'association gagnante","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage"},"image":{"@id":"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp","datePublished":"2022-08-29T09:18:30+00:00","dateModified":"2025-05-29T09:10:36+00:00","description":"Vous menez des campagnes drive-to-store ? D\u00e9couvrez pourquoi il est important d'avoir recours \u00e0 un tiers mesureur pour mesurer et optimiser vos campagnes","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.com\/fr\/blogs\/drive-to-store-why-use-an-independent-third-party-measurement-solution\/#primaryimage","url":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1.webp","width":1432,"height":672,"caption":"drive-to-store-blog-banner-1"},{"@type":"WebSite","@id":"https:\/\/azira.dev\/fr\/#website","url":"https:\/\/azira.dev\/fr\/","name":"Azira","description":"Know your Market; Reach your Customer.","publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azira.dev\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/azira.dev\/fr\/#organization","name":"Azira","url":"https:\/\/azira.dev\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","width":1898.2,"height":424.2,"caption":"Azira"},"image":{"@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415","name":"The Azira Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","caption":"The Azira Team"}}]}},"author_meta":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"featured_img":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/03\/drive-to-store-blog-banner-1-300x141.webp","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/azira.dev\/fr\/category\/generer-du-trafic\/\" class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publi\u00e9 4 ans il y a","modified":"Mis \u00e0 jour 11 mois il y a"},"absolute_dates":{"created":"Publi\u00e9 le ao\u00fbt 29, 2022","modified":"Mise \u00e0 jour le mai 29, 2025"},"absolute_dates_time":{"created":"Publi\u00e9 le ao\u00fbt 29, 2022 2:48 pm","modified":"Mise \u00e0 jour le mai 29, 2025 2:40 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/comments?post=16473"}],"version-history":[{"count":23,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16473\/revisions"}],"predecessor-version":[{"id":59820,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16473\/revisions\/59820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media\/44992"}],"wp:attachment":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media?parent=16473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/categories?post=16473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/tags?post=16473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}