{"id":16561,"date":"2022-11-08T15:30:50","date_gmt":"2022-11-08T10:00:50","guid":{"rendered":"https:\/\/nearintelligence.kinsta.cloud\/?p=16561"},"modified":"2024-12-04T15:23:12","modified_gmt":"2024-12-04T09:53:12","slug":"azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith","status":"publish","type":"post","link":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/","title":{"rendered":"Azira (ex Near) maximise la performance du prospectus digital pour Intermarch\u00e9 et son agence Zenith"},"content":{"rendered":"\n<p>Alors que les heures des prospectus papier semblent compt\u00e9es, l\u2019enjeu de la\u00a0<a href=\"https:\/\/business.azira.com\/en-us\/landingpage-whitepaper-digital-circulars\/en\" target=\"_blank\" rel=\"noreferrer noopener\">digitalisation des catalogues<\/a>\u00a0est de conserver la possibilit\u00e9 de communiquer sur des promotions cl\u00e9s vectrices de trafic, tout en assurant une diffusion aussi large que possible.<\/p>\n\n\n\n<p>Pour d\u00e9ployer ses prospectus digitaux et maximiser les performances de son animation commerciale, Intermarch\u00e9, conseill\u00e9 par son agence Zenith, a choisi de s\u2019adjoindre les services d&rsquo;Azira.<\/p>\n\n\n\n<p>En s\u2019appuyant sur un ciblage sur mesure, des visuels impactants et un reporting d\u00e9taill\u00e9, les campagnes men\u00e9es conjointement ont engrang\u00e9 un up-lift de 21% sur le trafic en magasin et son animation commerciale. En s\u2019appuyant sur un ciblage sur mesure, un ROI sup\u00e9rieur de 37% \u00e0 la moyenne de la base sectorielle a pu \u00eatre g\u00e9n\u00e9r\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les heures des prospectus papier semblent compt\u00e9es, l\u2019enjeu de la\u00a0digitalisation des catalogues\u00a0est de conserver la possibilit\u00e9 de communiquer sur des promotions cl\u00e9s vectrices de trafic, tout en assurant une diffusion aussi large que possible. Pour d\u00e9ployer ses prospectus digitaux et maximiser les performances de son animation commerciale, Intermarch\u00e9, conseill\u00e9 par son agence Zenith, [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":51148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[219,182],"tags":[],"class_list":["post-16561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-fr","category-digitaliser-votre-catalogue"],"acf":[],"featured_image_src":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp","author_info":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Azira (ex Near) et Zenith digitalisent le prospectus Intermarch\u00e9<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Azira (ex Near) et Zenith digitalisent le prospectus Intermarch\u00e9\" \/>\n<meta property=\"og:description\" content=\"Alors que les heures des prospectus papier semblent compt\u00e9es, l\u2019enjeu de la\u00a0digitalisation des catalogues\u00a0est de conserver la possibilit\u00e9 de communiquer sur des promotions cl\u00e9s vectrices de trafic, tout en assurant une diffusion aussi large que possible. Pour d\u00e9ployer ses prospectus digitaux et maximiser les performances de son animation commerciale, Intermarch\u00e9, conseill\u00e9 par son agence Zenith, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/\" \/>\n<meta property=\"og:site_name\" content=\"Azira\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T10:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T09:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1710\" \/>\n\t<meta property=\"og:image:height\" content=\"894\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"The Azira Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Azira Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/\"},\"author\":{\"name\":\"The Azira Team\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\"},\"headline\":\"Azira (ex Near) maximise la performance du prospectus digital pour Intermarch\u00e9 et son agence Zenith\",\"datePublished\":\"2022-11-08T10:00:50+00:00\",\"dateModified\":\"2024-12-04T09:53:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp\",\"articleSection\":[\"Culture\",\"Digitalisation catalogue\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/\",\"url\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/\",\"name\":\"Azira (ex Near) et Zenith digitalisent le prospectus Intermarch\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp\",\"datePublished\":\"2022-11-08T10:00:50+00:00\",\"dateModified\":\"2024-12-04T09:53:12+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp\",\"width\":1710,\"height\":894},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azira.dev\/fr\/#website\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"name\":\"Azira\",\"description\":\"Know your Market; Reach your Customer.\",\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azira.dev\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azira.dev\/fr\/#organization\",\"name\":\"Azira\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"width\":1898.2,\"height\":424.2,\"caption\":\"Azira\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\",\"name\":\"The Azira Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"caption\":\"The Azira Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Azira (ex Near) et Zenith digitalisent le prospectus Intermarch\u00e9","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Azira (ex Near) et Zenith digitalisent le prospectus Intermarch\u00e9","og_description":"Alors que les heures des prospectus papier semblent compt\u00e9es, l\u2019enjeu de la\u00a0digitalisation des catalogues\u00a0est de conserver la possibilit\u00e9 de communiquer sur des promotions cl\u00e9s vectrices de trafic, tout en assurant une diffusion aussi large que possible. Pour d\u00e9ployer ses prospectus digitaux et maximiser les performances de son animation commerciale, Intermarch\u00e9, conseill\u00e9 par son agence Zenith, [&hellip;]","og_url":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/","og_site_name":"Azira","article_published_time":"2022-11-08T10:00:50+00:00","article_modified_time":"2024-12-04T09:53:12+00:00","og_image":[{"width":1710,"height":894,"url":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp","type":"image\/webp"}],"author":"The Azira Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"The Azira Team","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#article","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/"},"author":{"name":"The Azira Team","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415"},"headline":"Azira (ex Near) maximise la performance du prospectus digital pour Intermarch\u00e9 et son agence Zenith","datePublished":"2022-11-08T10:00:50+00:00","dateModified":"2024-12-04T09:53:12+00:00","mainEntityOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/"},"wordCount":145,"publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp","articleSection":["Culture","Digitalisation catalogue"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/","url":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/","name":"Azira (ex Near) et Zenith digitalisent le prospectus Intermarch\u00e9","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp","datePublished":"2022-11-08T10:00:50+00:00","dateModified":"2024-12-04T09:53:12+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/blogs\/azira-maximise-la-performance-du-prospectus-digital-pour-intermarche-et-son-agence-zenith\/#primaryimage","url":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast.webp","width":1710,"height":894},{"@type":"WebSite","@id":"https:\/\/azira.dev\/fr\/#website","url":"https:\/\/azira.dev\/fr\/","name":"Azira","description":"Know your Market; Reach your Customer.","publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azira.dev\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/azira.dev\/fr\/#organization","name":"Azira","url":"https:\/\/azira.dev\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","width":1898.2,"height":424.2,"caption":"Azira"},"image":{"@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415","name":"The Azira Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","caption":"The Azira Team"}}]}},"author_meta":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"featured_img":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/10\/intermarche-zenith-et-near-yoast-300x157.webp","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/azira.dev\/fr\/category\/culture-fr\/\" class=\"advgb-post-tax-term\">Culture<\/a>","<a href=\"https:\/\/azira.dev\/fr\/category\/digitaliser-votre-catalogue\/\" class=\"advgb-post-tax-term\">Digitalisation catalogue<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Culture<\/span>","<span class=\"advgb-post-tax-term\">Digitalisation catalogue<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publi\u00e9 3 ans il y a","modified":"Mis \u00e0 jour 1 an il y a"},"absolute_dates":{"created":"Publi\u00e9 le novembre 8, 2022","modified":"Mise \u00e0 jour le d\u00e9cembre 4, 2024"},"absolute_dates_time":{"created":"Publi\u00e9 le novembre 8, 2022 3:30 pm","modified":"Mise \u00e0 jour le d\u00e9cembre 4, 2024 3:23 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/comments?post=16561"}],"version-history":[{"count":6,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16561\/revisions"}],"predecessor-version":[{"id":54981,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/16561\/revisions\/54981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media\/51148"}],"wp:attachment":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media?parent=16561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/categories?post=16561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/tags?post=16561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}