{"id":46260,"date":"2023-07-18T12:18:44","date_gmt":"2023-07-18T12:18:44","guid":{"rendered":"https:\/\/azira.com\/?p=46260"},"modified":"2024-12-03T14:55:14","modified_gmt":"2024-12-03T09:25:14","slug":"comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise","status":"publish","type":"post","link":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/","title":{"rendered":"Comment adapter la diffusion de vos campagnes dans votre zone de chalandise ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46260\" class=\"elementor elementor-46260\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bdf171 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bdf171\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-801b67d\" data-id=\"801b67d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9ba2b0 elementor-widget elementor-widget-text-editor\" data-id=\"b9ba2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;un des enjeux marketing d&rsquo;une enseigne disposant d&rsquo;un parc de points de vente est sans nul doute sa capacit\u00e9 \u00e0 adopter une strat\u00e9gie multi-locale afin d&rsquo;avoir une communication propre \u00e0 chaque magasin.<\/span><\/p><p><span style=\"font-weight: 400;\">Il est donc important d&rsquo;identifier <a href=\"https:\/\/azira.dev\/fr\/blogs\/zone-de-chalandise-le-guide-complet\/\">les zones de chalandise<\/a> et les caract\u00e9ristiques de celles-ci pour ensuite les exploiter.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fd5330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fd5330\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-821edd9\" data-id=\"821edd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42919f3 elementor-widget elementor-widget-table-of-contents\" data-id=\"42919f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;container&quot;:&quot;.table-of-content&quot;,&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tAller vers\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__42919f3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ade8e74 table-of-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ade8e74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9f80ca\" data-id=\"e9f80ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19440bc table-of-content elementor-widget elementor-widget-text-editor\" data-id=\"19440bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Pour quelles raisons une zone de chalandise doit \u00eatre flexible ?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Chaque magasin a ses sp\u00e9cificit\u00e9s qui lui sont propres. Ainsi, que ce soit pour une campagne locale, r\u00e9gionale ou nationale, il est toujours essentiel de se tourner vers des acteurs qui prennent en compte chaque crit\u00e8re relatif \u00e0 un point de vente afin de mener une strat\u00e9gie multi-locale impactante. C\u2019est en identifiant ces nuances qu\u2019il sera possible de d\u00e9finir pour chaque point de vente une zone de communication coh\u00e9rente et efficace.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il existe ainsi diff\u00e9rentes briques qui peuvent venir influencer la taille de cette zone de diffusion comme par exemples :\u00a0<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Le secteur d\u2019activit\u00e9 : <\/b><span style=\"font-weight: 400;\">une enseigne de pr\u00eat-\u00e0-porter n\u2019aura bien \u00e9videmment pas les m\u00eames attentes en mati\u00e8re de diffusion qu\u2019une grande surface alimentaire, qu\u2019ils soient situ\u00e9s dans la m\u00eame ville ou non.\u00a0<\/span><\/li><li aria-level=\"1\"><b>Les enseignes d\u2019un m\u00eame secteur : <\/b><span style=\"font-weight: 400;\">une concession automobile de luxe rencontrera des challenges diff\u00e9rents de ceux d\u2019une concession proposant des voitures plus abordables qui ciblera probablement une audience plus large lors de ses campagnes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La zone dans laquelle est situ\u00e9 le point de vente :<\/b><span style=\"font-weight: 400;\"> un point de vente situ\u00e9 dans une zone urbaine n\u00e9cessitera une diffusion recentr\u00e9e en raison de la densit\u00e9 de population, de l\u2019emplacement des concurrents et des temps de trajets plus \u00e9lev\u00e9s compar\u00e9 \u00e0 un point de vente dans un milieu rural. De plus, chaque r\u00e9gion a ses sp\u00e9cificit\u00e9s, ses sp\u00e9cialit\u00e9s et des codes qui la d\u00e9finissent.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La p\u00e9riode d\u2019une campagne : <\/b><span style=\"font-weight: 400;\">certains points de vente verront leurs audiences s\u2019\u00e9tendre gr\u00e2ce aux flux de population l\u2019\u00e9t\u00e9 dans les zones touristiques o\u00f9 ils sont localis\u00e9s.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Il est alors int\u00e9ressant de se demander comment les donn\u00e9es de g\u00e9olocalisation permettent d\u2019identifier des zones de communication prenant en compte ces diff\u00e9rentes briques.\u00a0<\/span><\/p><h2><b>Comment d\u00e9finir votre zone de chalandise avec des donn\u00e9es du monde r\u00e9el ?\u00a0<\/b><\/h2><p><strong>1) Les d\u00e9placements \u00e0 l\u2019\u00e9chelle du magasin\u00a0<\/strong><\/p><p><span style=\"font-weight: 400;\">Pour garantir une campagne digitale efficace, il est essentiel de d\u00e9finir une zone de communication coh\u00e9rente et adapt\u00e9e \u00e0 chaque point de vente. Une approche int\u00e9ressante consiste \u00e0 analyser les d\u00e9placements effectu\u00e9s par les clients se rendant dans le magasin concern\u00e9 gr\u00e2ce \u00e0 leurs donn\u00e9es de g\u00e9olocalisation.<\/span><\/p><p><span style=\"font-weight: 400;\">En examinant les d\u00e9placements des consommateurs, il devient possible de comprendre leur provenance. Cela permet de d\u00e9finir une zone de communication id\u00e9ale permettant d\u2019identifier tous les sc\u00e9narios de trajets potentiels. Ainsi, en se basant sur les clients du magasin, les donn\u00e9es g\u00e9olocalis\u00e9es permettent d\u2019identifier statistiquement et de mani\u00e8re \u00e9tendue une zone g\u00e9ographique englobant tous les individus susceptibles de s\u2019y rendre.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette approche est fondamentale dans le cadre d&rsquo;une campagne digitale multi-locale, et doit \u00eatre adopt\u00e9e pour tous les magasins, afin que chacun dispose d&rsquo;une zone de diffusion qui lui est propre.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>2) Les zones de vie<\/strong>\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Une fois la zone de diffusion mise en place, il devient essentiel de d\u00e9terminer le nombre d\u2019individus qui s\u2019y d\u00e9placent de mani\u00e8re quotidienne.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A l\u2019aide d\u2019un volume de donn\u00e9es de g\u00e9olocalisation historique sur des identifiants uniques, il est possible de tirer des enseignements anonymis\u00e9s de chaque individu. Gr\u00e2ce \u00e0 un traitement assidu de chaque donn\u00e9e collect\u00e9e, les points de contact sont agr\u00e9g\u00e9s avec robustesse pour d\u00e9finir un ensemble de donn\u00e9es sp\u00e9cifique sur un utilisateur.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, le regroupement de donn\u00e9es r\u00e9currentes \u00e0 un ou deux endroits sp\u00e9cifiques permettra d\u2019en d\u00e9duire des zones de d\u00e9placement quotidiennes comme, entre autres : <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f924503 heading-less-chiklet inr-blg elementor-section-height-default elementor-section-boxed elementor-section-height-default\" data-id=\"f924503\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-53176e00 colChicklist-box\" data-id=\"53176e00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16807133 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"16807133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" data-name=\"Capa 1\" viewBox=\"0 0 512 512\"><defs><style>      .cls-1 {        fill: #7e3cfe;      }      .cls-1, .cls-2, .cls-3 {        stroke-width: 0px;      }      .cls-2 {        fill: #5612fc;      }      .cls-3 {        fill: #d7c3ff;      }    <\/style><\/defs><g><path class=\"cls-1\" d=\"M400,464c0,26.6-64.3,48-144,48s-144-21.4-144-48,46.4-41.3,109.1-46.4h69.8c62.7,5.1,109.1,24,109.1,46.4Z\"><\/path><path class=\"cls-3\" d=\"M115.2,276.2l143.2,204.8,143.2-204.8C483,160.3,400,1,258.4,1S33.9,160.3,115.2,276.2h0Z\"><\/path><path class=\"cls-2\" d=\"M221.1,417.6c-2.2.2-4.4.4-6.6.6l43.9,62.8,43.6-62.3c-3.7-.4-7.4-.8-11.1-1.1h-69.8Z\"><\/path><\/g><path class=\"cls-1\" d=\"M304,128v-64h-96v64h-64v128h224v-128h-64ZM240,96h32v32h-32v-32Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713d2e62 elementor-widget elementor-widget-text-editor\" data-id=\"713d2e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLe lieu de travail\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7df7d584 colChicklist-box\" data-id=\"7df7d584\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbd3fbc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fbd3fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 512 512\"><defs><style>      .cls-1, .cls-2 {        fill: #7e3cfe;      }      .cls-1, .cls-2, .cls-3 {        stroke-width: 0px;      }      .cls-2 {        opacity: .3;      }      .cls-3 {        fill: #d7c3ff;      }    <\/style><\/defs><path class=\"cls-3\" d=\"M416.4,149.4l-36.6-14.7-27.2-37v-36.3h63.8v88ZM448.3,257.8v234H65.7v-234l191.3-180.4,191.3,180.4Z\"><\/path><path class=\"cls-1\" d=\"M336.7,284.5c0-43.9-35.8-79.7-79.7-79.7s-79.7,35.8-79.7,79.7,5.6,33.5,16.3,47.6l63.4,85.2,63.4-85.2c10.7-14.1,16.3-30.6,16.3-47.6ZM257,316.4c-17.6,0-31.9-14.3-31.9-31.9s14.3-31.9,31.9-31.9,31.9,14.3,31.9,31.9-14.3,31.9-31.9,31.9Z\"><\/path><path class=\"cls-1\" d=\"M416.4,149.4l-36.6-14.7-27.2-37-95.6-77.5L0,226.8l40.2,49.7,25.5-18.8,191.3-180.4,191.3,180.4,23.6,18.8,40.2-49.7-95.6-77.4Z\"><\/path><path class=\"cls-2\" d=\"M448.3,216.3v41.4l-191.3-155.3-191.3,155.3v-41.4L257,61.4l95.6,77.5v-41.1l63.8,51.6v41.1l31.9,25.8Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4346d137 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4346d137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLe lieu de r\u00e9sidence\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6d6f5add colChicklist-box\" data-id=\"6d6f5add\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88b9c3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88b9c3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec775d0\" data-id=\"ec775d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f14e370 table-of-content elementor-widget elementor-widget-text-editor\" data-id=\"f14e370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois cette analyse effectu\u00e9e, c\u2019est en int\u00e9grant tous les utilisateurs dont les zones de vie ont \u00e9t\u00e9 g\u00e9olocalis\u00e9es dans la zone de communication initiale que la zone de chalandise devient v\u00e9ritablement optimis\u00e9e.\u00a0<\/span><\/p><h2><b>Comment rendre votre zone de chalandise flexible lors de vos campagnes ?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Chaque campagne se d\u00e9roule \u00e0 un instant pr\u00e9cis. Et si une zone de diffusion est d\u00e9finie en amont de chaque campagne, elle ne peut rester inchang\u00e9e, m\u00eame pour un seul et m\u00eame point de vente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Comme expliqu\u00e9 pr\u00e9c\u00e9demment, les insights d\u00e9livr\u00e9s par les donn\u00e9es de g\u00e9olocalisation, bas\u00e9s sur un volume historique de plusieurs semaines par exemple, permettent de d\u00e9finir des zones de vie et des tendances de d\u00e9placement quotidiennes gr\u00e2ce \u00e0 des donn\u00e9es fra\u00eeches. Cependant, les tendances \u00e9voluent, ainsi que les zones de vie. C\u2019est pourquoi il est int\u00e9ressant de se focaliser sur des donn\u00e9es glissantes afin que chaque campagne puisse b\u00e9n\u00e9ficier d\u2019un ciblage coh\u00e9rent qui lui est propre \u00e0 un instant T.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En effet, que ce soit vis-\u00e0-vis des d\u00e9m\u00e9nagements, des op\u00e9rations concurrentes ou encore des d\u00e9parts en vacances par exemple, la zone de communication peut varier, et les donn\u00e9es de g\u00e9olocalisation permettent de r\u00e9pondre \u00e0 ces variations. Cette approche permet d&rsquo;optimiser la pertinence de la campagne en s&rsquo;assurant que le message publicitaire atteint les personnes au bon endroit, au bon moment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f87d04a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f87d04a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7f59af\" data-id=\"b7f59af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308dda1 elementor-widget elementor-widget-heading\" data-id=\"308dda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Operation 1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af95506 elementor-widget elementor-widget-image\" data-id=\"af95506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2343\" height=\"1464\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-1.webp\" class=\"attachment-full size-full wp-image-46271\" alt=\"\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-1.webp 2343w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-1-300x187.webp 300w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-1-1024x640.webp 1024w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-1-768x480.webp 768w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-1-1536x960.webp 1536w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-1-2048x1280.webp 2048w\" sizes=\"(max-width: 2343px) 100vw, 2343px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c2fdfb\" data-id=\"4c2fdfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed617cd elementor-widget elementor-widget-heading\" data-id=\"ed617cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Operation 2<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b335e08 elementor-widget elementor-widget-image\" data-id=\"b335e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2343\" height=\"1464\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-2.webp\" class=\"attachment-full size-full wp-image-46273\" alt=\"\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-2.webp 2343w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-2-300x187.webp 300w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-2-1024x640.webp 1024w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-2-768x480.webp 768w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-2-1536x960.webp 1536w, https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/zone-operation-2-2048x1280.webp 2048w\" sizes=\"(max-width: 2343px) 100vw, 2343px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8fbd69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8fbd69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d77873c\" data-id=\"d77873c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58176c8 elementor-widget elementor-widget-text-editor\" data-id=\"58176c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ex: En Ao\u00fbt, la zone de diffusion peut varier en raison des d\u00e9parts et arriv\u00e9es en vacances dans la zone du point de vente concern\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;un des enjeux marketing d&rsquo;une enseigne disposant d&rsquo;un parc de points de vente est sans nul doute sa capacit\u00e9 \u00e0 adopter une strat\u00e9gie multi-locale afin d&rsquo;avoir une communication propre \u00e0 chaque magasin. Il est donc important d&rsquo;identifier les zones de chalandise et les caract\u00e9ristiques de celles-ci pour ensuite les exploiter. Aller vers Pour quelles raisons [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":46261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[181],"tags":[],"class_list":["post-46260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generer-du-trafic"],"acf":[],"featured_image_src":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp","author_info":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mieux diffuser ses campagnes avec la zone de chalandise flexible<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les conseils d&#039;Azira pour d\u00e9terminer une zone de chalandise flexible adapt\u00e9e \u00e0 votre point de vente et vos campagnes en fonction de divers crit\u00e8res\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mieux diffuser ses campagnes avec la zone de chalandise flexible\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les conseils d&#039;Azira pour d\u00e9terminer une zone de chalandise flexible adapt\u00e9e \u00e0 votre point de vente et vos campagnes en fonction de divers crit\u00e8res\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/\" \/>\n<meta property=\"og:site_name\" content=\"Azira\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T12:18:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T09:25:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1247\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"The Azira Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Azira Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/\"},\"author\":{\"name\":\"The Azira Team\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\"},\"headline\":\"Comment adapter la diffusion de vos campagnes dans votre zone de chalandise ?\",\"datePublished\":\"2023-07-18T12:18:44+00:00\",\"dateModified\":\"2024-12-03T09:25:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/\"},\"wordCount\":990,\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp\",\"articleSection\":[\"G\u00e9n\u00e9rer du trafic\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/\",\"url\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/\",\"name\":\"Mieux diffuser ses campagnes avec la zone de chalandise flexible\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp\",\"datePublished\":\"2023-07-18T12:18:44+00:00\",\"dateModified\":\"2024-12-03T09:25:14+00:00\",\"description\":\"D\u00e9couvrez les conseils d'Azira pour d\u00e9terminer une zone de chalandise flexible adapt\u00e9e \u00e0 votre point de vente et vos campagnes en fonction de divers crit\u00e8res\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp\",\"width\":1247,\"height\":672},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azira.dev\/fr\/#website\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"name\":\"Azira\",\"description\":\"Know your Market; Reach your Customer.\",\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azira.dev\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azira.dev\/fr\/#organization\",\"name\":\"Azira\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"width\":1898.2,\"height\":424.2,\"caption\":\"Azira\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415\",\"name\":\"The Azira Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png\",\"caption\":\"The Azira Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mieux diffuser ses campagnes avec la zone de chalandise flexible","description":"D\u00e9couvrez les conseils d'Azira pour d\u00e9terminer une zone de chalandise flexible adapt\u00e9e \u00e0 votre point de vente et vos campagnes en fonction de divers crit\u00e8res","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Mieux diffuser ses campagnes avec la zone de chalandise flexible","og_description":"D\u00e9couvrez les conseils d'Azira pour d\u00e9terminer une zone de chalandise flexible adapt\u00e9e \u00e0 votre point de vente et vos campagnes en fonction de divers crit\u00e8res","og_url":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/","og_site_name":"Azira","article_published_time":"2023-07-18T12:18:44+00:00","article_modified_time":"2024-12-03T09:25:14+00:00","og_image":[{"width":1247,"height":672,"url":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp","type":"image\/webp"}],"author":"The Azira Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"The Azira Team","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#article","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/"},"author":{"name":"The Azira Team","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415"},"headline":"Comment adapter la diffusion de vos campagnes dans votre zone de chalandise ?","datePublished":"2023-07-18T12:18:44+00:00","dateModified":"2024-12-03T09:25:14+00:00","mainEntityOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/"},"wordCount":990,"publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp","articleSection":["G\u00e9n\u00e9rer du trafic"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/","url":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/","name":"Mieux diffuser ses campagnes avec la zone de chalandise flexible","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp","datePublished":"2023-07-18T12:18:44+00:00","dateModified":"2024-12-03T09:25:14+00:00","description":"D\u00e9couvrez les conseils d'Azira pour d\u00e9terminer une zone de chalandise flexible adapt\u00e9e \u00e0 votre point de vente et vos campagnes en fonction de divers crit\u00e8res","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/blogs\/comment-adapter-la-diffusion-de-vos-campagnes-dans-votre-zone-de-chalandise\/#primaryimage","url":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos.webp","width":1247,"height":672},{"@type":"WebSite","@id":"https:\/\/azira.dev\/fr\/#website","url":"https:\/\/azira.dev\/fr\/","name":"Azira","description":"Know your Market; Reach your Customer.","publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azira.dev\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/azira.dev\/fr\/#organization","name":"Azira","url":"https:\/\/azira.dev\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","width":1898.2,"height":424.2,"caption":"Azira"},"image":{"@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/7273c6cf2dcb93b19f1787cf1e89c415","name":"The Azira Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logomark-full-color-96x96.png","caption":"The Azira Team"}}]}},"author_meta":{"display_name":"The Azira Team","author_link":"https:\/\/azira.dev\/fr\/author\/the-near-team\/"},"featured_img":"https:\/\/azira.dev\/wp-content\/uploads\/2023\/07\/comment-adapter-la-diffusion-de-vos-300x162.webp","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/azira.dev\/fr\/category\/generer-du-trafic\/\" class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publi\u00e9 3 ans il y a","modified":"Mis \u00e0 jour 1 an il y a"},"absolute_dates":{"created":"Publi\u00e9 le juillet 18, 2023","modified":"Mise \u00e0 jour le d\u00e9cembre 3, 2024"},"absolute_dates_time":{"created":"Publi\u00e9 le juillet 18, 2023 12:18 pm","modified":"Mise \u00e0 jour le d\u00e9cembre 3, 2024 2:55 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/46260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/comments?post=46260"}],"version-history":[{"count":22,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/46260\/revisions"}],"predecessor-version":[{"id":60827,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/46260\/revisions\/60827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media\/46261"}],"wp:attachment":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media?parent=46260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/categories?post=46260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/tags?post=46260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}