{"id":59539,"date":"2024-10-29T19:12:54","date_gmt":"2024-10-29T13:42:54","guid":{"rendered":"https:\/\/azira.com\/?p=59539"},"modified":"2025-02-10T16:02:03","modified_gmt":"2025-02-10T10:32:03","slug":"strategie-drive-to-store-noel","status":"publish","type":"post","link":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/","title":{"rendered":"5 conseils pour g\u00e9n\u00e9rer du trafic en point de vente pendant les f\u00eates gr\u00e2ce \u00e0 la publicit\u00e9 digitale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59539\" class=\"elementor elementor-59539\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cd2738 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cd2738\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f050d2f\" data-id=\"f050d2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c710233 elementor-widget elementor-widget-text-editor\" data-id=\"c710233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les f\u00eates de fin d\u2019ann\u00e9e, et en particulier la p\u00e9riode de No\u00ebl, repr\u00e9sentent une opportunit\u00e9 cruciale pour les marques. En effet, c&rsquo;est \u00e0 cette p\u00e9riode que les consommateurs sont le plus enclins \u00e0 augmenter leurs d\u00e9penses, que ce soit pour les achats de cadeaux, de produits alimentaires ou encore de d\u00e9corations. Pour les annonceurs, il est donc primordial de d\u00e9velopper une strat\u00e9gie marketing efficace pour susciter l\u2019int\u00e9r\u00eat de ces consommateurs en amont des f\u00eates, car nombreux sont les fran\u00e7ais qui s\u2019y prennent en avance pour obtenir les meilleures offres aux meilleurs prix.<\/span><\/p><p><span style=\"font-weight: 400;\">Azira vous partage ses 5 conseils pour construire des strat\u00e9gies marketing performantes \u00e0 l\u2019occasion des f\u00eates de fin d\u2019ann\u00e9e.<\/span><\/p><h2>Budget, intention d\u2019achat : No\u00ebl en quelques chiffres<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4043080 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4043080\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cf988b\" data-id=\"0cf988b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbc3368 elementor-widget elementor-widget-image\" data-id=\"cbc3368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1563\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/AZIRA_infographie_noel-scaled.webp\" class=\"attachment-full size-full wp-image-59856\" alt=\"chiffres-cl\u00e9s-no\u00ebl\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/AZIRA_infographie_noel-scaled.webp 2560w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/AZIRA_infographie_noel-300x183.webp 300w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/AZIRA_infographie_noel-1024x625.webp 1024w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/AZIRA_infographie_noel-768x469.webp 768w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/AZIRA_infographie_noel-1536x938.webp 1536w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/AZIRA_infographie_noel-2048x1250.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d515141 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d515141\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-644d34e\" data-id=\"644d34e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b5286 elementor-widget elementor-widget-text-editor\" data-id=\"52b5286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>5 conseils pour mettre en place une strat\u00e9gie digitale performante pour les f\u00eates<\/h2><p><span style=\"font-weight: 400;\">La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e est un moment crucial pour les marques et les enseignes retail, qui y r\u00e9alisent souvent une part importante de leur chiffre d\u2019affaires annuel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Face \u00e0 une concurrence accrue, il est essentiel de mettre en place une strat\u00e9gie de communication percutante pour attirer l\u2019attention des consommateurs et g\u00e9n\u00e9rer un trafic qualifi\u00e9, que ce soit en magasin ou en ligne.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Voici nos recommandations et points cl\u00e9s pour maximiser l\u2019efficacit\u00e9 de vos campagnes drive-to-store pendant les f\u00eates de fin d\u2019ann\u00e9e.<\/span><\/p><h3><span style=\"font-weight: 400;\">Cr\u00e9er des audiences sur-mesure avec un ciblage g\u00e9olocalis\u00e9 et affinitaire pr\u00e9cis<\/span><\/h3><p><span style=\"font-weight: 400;\">Afin de mettre en place des campagnes de fin d\u2019ann\u00e9e performantes visant \u00e0 g\u00e9n\u00e9rer un trafic qualifi\u00e9 en point de vente, il est essentiel de travailler votre ciblage en fonction de crit\u00e8res sp\u00e9cifiques.<\/span><\/p><p><span style=\"font-weight: 400;\">Celui-ci pourra \u00eatre pens\u00e9 selon des crit\u00e8res g\u00e9ographiques, socio-d\u00e9mographiques ou encore affinitaires, afin de cibler les profils les plus \u00e0 m\u00eame d\u2019\u00eatre int\u00e9ress\u00e9s par les offres propos\u00e9es par vos diff\u00e9rents magasins.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour ce faire, une strat\u00e9gie de ciblage efficace consiste \u00e0 d\u00e9finir des zones de chalandise dynamiques autour de vos points de vente, en tenant compte de leur emplacement, de leur environnement et du comportement d\u2019achat de leurs clients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, en capitalisant sur une donn\u00e9e historique telle que celle d\u2019Azira permettant de d\u00e9terminer avec pr\u00e9cision les zones de vie des profils utilisateurs se situant au sein de vos zones de chalandises, vous pourrez leur adresser des publicit\u00e9s cibl\u00e9es et pertinentes pour eux, favorisant la visite et la conversion en point de vente.<\/span><\/p><p><span style=\"font-weight: 400;\">Si cette approche vous permet de cibler un large volume de contacts et de maximiser le trafic en point de vente, elle pourra \u00eatre combin\u00e9e avec un ciblage affinitaire ou socio-d\u00e9mographique qui vous permettra d\u2019atteindre des profils plus qualifi\u00e9s.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Par exemple, pour les f\u00eates de fin d\u2019ann\u00e9e, un chocolatier souhaite communiquer sur ses gammes de No\u00ebl. En plus de diffuser ses publicit\u00e9s au sein de sa zone de chalandise, il pourra cibler des profils pr\u00e9cis, en s\u00e9lectionnant des consommateurs ayant une app\u00e9tence pour l\u2019\u00e9picerie sucr\u00e9e ou se rendant dans des enseignes concurrentes. <\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7c4ce2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7c4ce2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161fc35\" data-id=\"161fc35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2696e elementor-widget elementor-widget-image\" data-id=\"9c2696e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"213\" height=\"417\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Noel-De-Neuville.webp\" class=\"attachment-large size-large wp-image-59572\" alt=\"Noel De Neuville\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Noel-De-Neuville.webp 213w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Noel-De-Neuville-153x300.webp 153w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9ffd07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9ffd07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-227f1be\" data-id=\"227f1be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f405e0b elementor-widget elementor-widget-text-editor\" data-id=\"f405e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Cr\u00e9er des publicit\u00e9s engageantes qui reprennent les codes des f\u00eates\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e rime souvent pour les marques avec le lancement de gammes sp\u00e9cifiques et de produits phares. Il est donc essentiel de penser sa strat\u00e9gie en fonction de ceux-ci afin de les mettre en valeur du mieux possible, et de favoriser la conversion en magasin.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 des visuels cr\u00e9atifs et captivants, ancr\u00e9s dans l\u2019ambiance des f\u00eates de fin d&rsquo;ann\u00e9e, vous pouvez sublimer vos offres et capter l\u2019attention de vos clients. Chaque \u00e9l\u00e9ment graphique doit refl\u00e9ter l\u2019esprit festif et chaleureux de cette p\u00e9riode, \u00e9voquant l\u2019\u00e9merveillement, le partage ou encore la convivialit\u00e9. Vos campagnes doivent plonger le public dans cet univers magique propre \u00e0 celui des f\u00eates pour valoriser vos produits et offres de mani\u00e8re attrayante. Plus vous serez cr\u00e9atifs et en phase avec l\u2019atmosph\u00e8re de f\u00eates, plus vos campagnes seront percutantes et engageantes, incitant les utilisateurs \u00e0 se rendre en point de vente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f12af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f12af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10bb5e4\" data-id=\"10bb5e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b6053f elementor-widget elementor-widget-image\" data-id=\"0b6053f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"491\" height=\"1024\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Truffaut-Noel-491x1024.webp\" class=\"attachment-large size-large wp-image-59575\" alt=\"\" srcset=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Truffaut-Noel-491x1024.webp 491w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Truffaut-Noel-144x300.webp 144w, https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Truffaut-Noel.webp 722w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1213e7\" data-id=\"a1213e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-930e1aa elementor-widget elementor-widget-image\" data-id=\"930e1aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"1448\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/maison-du-monde-noel-2.gif\" class=\"attachment-full size-full wp-image-59600\" alt=\"noel-maisons-du-monde\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d72bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d72bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c4618b\" data-id=\"6c4618b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f94adf5 elementor-widget elementor-widget-text-editor\" data-id=\"f94adf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour mettre en avant vos \u00e9ditions limit\u00e9es et gammes lanc\u00e9es exclusivement pour les f\u00eates, il est \u00e9galement important de capitaliser sur des formats qui pourront starifier le produit. Le format carrousel par exemple offre une excellente opportunit\u00e9 de promouvoir ces gammes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En travaillant avec soin vos CTA, vous pourrez encore davantage promouvoir l\u2019engagement de vos prospects et encourager la visite en point de vente.<\/span><\/p><h3><span style=\"font-weight: 400;\">Sublimer l\u2019exp\u00e9rience utilisateur gr\u00e2ce \u00e0 la personnalisation des publicit\u00e9s\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Afin d\u2019am\u00e9liorer l\u2019engagement des utilisateurs, les campagnes publicitaires peuvent \u00eatre optimis\u00e9es gr\u00e2ce \u00e0 la <\/span><a href=\"https:\/\/azira.dev\/fr\/blogs\/comment-personnaliser-ses-publicites-avec-la-dco\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DCO (Dynamic Creative Optimization)<\/span><\/a><span style=\"font-weight: 400;\"> et int\u00e9grer dynamiquement des informations telles que l\u2019adresse du point de vente de r\u00e9f\u00e9rence de l\u2019utilisateur.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 l\u2019utilisation de la donn\u00e9e g\u00e9olocalis\u00e9e, il est alors \u00e9galement possible d\u2019ajouter une carte interactive aux annonces, indiquant \u00e0 l\u2019utilisateur le trajet \u00e0 suivre pour se rendre dans le point de vente le plus proche.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d656385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d656385\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2c4dd\" data-id=\"6c2c4dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2e5fc elementor-widget elementor-widget-html\" data-id=\"5c2e5fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper global-btn\" id=\"hs-cta-wrapper-047dca2f-8cd1-4af0-8b40-e9e62bae359c\"><span class=\"hs-cta-node hs-cta-047dca2f-8cd1-4af0-8b40-e9e62bae359c\" id=\"hs-cta-047dca2f-8cd1-4af0-8b40-e9e62bae359c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5155414\/047dca2f-8cd1-4af0-8b40-e9e62bae359c\" style=\"color:#fff !important;  font-size: 15px !important;\">Contactez-nous <strong><\/strong><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5155414, '047dca2f-8cd1-4af0-8b40-e9e62bae359c', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15dd5a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15dd5a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e42da29\" data-id=\"e42da29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3d3dc4 elementor-widget elementor-widget-text-editor\" data-id=\"c3d3dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Trouver le bon timing : quand commencer sa communication ?<\/span><\/h3><p><span style=\"font-weight: 400;\">Pour assurer le succ\u00e8s d&rsquo;une campagne digitale, il est essentiel de communiquer au moment opportun et ainsi maximiser le retour sur investissement. Cela est d\u2019autant plus vrai lors de p\u00e9riodes strat\u00e9giques comme No\u00ebl et les f\u00eates de fin d&rsquo;ann\u00e9e, o\u00f9 la concurrence est particuli\u00e8rement forte.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour les campagnes de No\u00ebl, il est recommand\u00e9 de commencer la communication plusieurs semaines \u00e0 l\u2019avance.\u00a0 Selon un<\/span> <a href=\"https:\/\/www.ipsos.com\/fr-fr\/pour-noel-77-des-francais-privilegient-le-respect-de-leur-budget-aux-achats-responsables\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sondage Ipsos<\/span><\/a><span style=\"font-weight: 400;\">, 76% des fran\u00e7ais anticipent leurs achats et profitent notamment du Black Friday afin de b\u00e9n\u00e9ficier d\u2019offres int\u00e9ressantes. Il peut alors sembler judicieux de d\u00e9marrer sa communication bien en amont des f\u00eates.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Par ailleurs, les f\u00eates de fin d\u2019ann\u00e9e, tr\u00e8s attendues par les consommateurs, offrent aux annonceurs une excellente opportunit\u00e9 de g\u00e9n\u00e9rer un chiffre d\u2019affaires significatif, le budget allou\u00e9 \u00e0 leur strat\u00e9gie de communication devra donc \u00eatre d\u00e9fini en cons\u00e9quence.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Diffuser vos messages publicitaires sur une multitude de canaux<\/span><\/h3><p><span style=\"font-weight: 400;\">Pour maximiser vos chances de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en magasin pendant vos campagnes de fin d\u2019ann\u00e9e, il est crucial de diversifier votre strat\u00e9gie de communication et de capitaliser sur plusieurs canaux. Que ce soit via le <a href=\"https:\/\/azira.dev\/fr\/blogs\/strategie-campagne-display-performante\/\">display<\/a> (mobile ou desktop) ou les r\u00e9seaux sociaux, chaque canal vous permet d&rsquo;atteindre diff\u00e9rents profils d\u2019utilisateurs.<\/span><\/p><p><span style=\"font-weight: 400;\">Il est donc essentiel d\u2019activer ces diff\u00e9rents leviers, car les consommateurs passent d\u2019un canal \u00e0 l\u2019autre pour s\u2019informer. En adoptant cette approche multicanale, vous augmentez consid\u00e9rablement les chances de succ\u00e8s de vos campagnes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05f1699 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05f1699\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8015c04\" data-id=\"8015c04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b276926 elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"b276926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\n\n\u201cLa fin d'ann\u00e9e, avec les \u00e9v\u00e9nements comme le Black Friday et No\u00ebl, est d\u00e9terminante pour le retail. C'est une p\u00e9riode o\u00f9 les consommateurs sont plus enclins \u00e0 acheter, que ce soit pour eux ou pour offrir des cadeaux. C'est dans ce contexte que nous recommandons de mettre en avant des offres sp\u00e9ciales, comme des r\u00e9ductions, des promotions sur des produits phares ou des jeux concours. De mon point de vue, il est essentiel de mettre en place des campagnes drive to store car elles incitent les clients \u00e0 se rendre en magasin pour profiter d'offres sp\u00e9ciales ou d'\u00e9v\u00e9nements festifs. Cela cr\u00e9e une exp\u00e9rience d'achat et renforce le lien avec le client. En outre, tirer parti de cette p\u00e9riode avec une strat\u00e9gie DTS peut r\u00e9ellement dynamiser les ventes et renforcer la fid\u00e9lit\u00e9 des clients sur du long terme.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">In\u00e8s Salami<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Digital Campaign Executive chez KR Wavemaker<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10dd1ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10dd1ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40318e3\" data-id=\"40318e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-428124d elementor-widget elementor-widget-text-editor\" data-id=\"428124d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>No\u00ebl et le rituel de la liste au P\u00e8re No\u00ebl : catalogue papier ou digital ?<\/h2><p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;approche de No\u00ebl, les prospectus et catalogues jouent un r\u00f4le cl\u00e9, permettant aux marques de promouvoir leurs produits festifs, qu&rsquo;il s&rsquo;agisse de mets de f\u00eates, de jouets pour les enfants, de cadeaux pour toute la famille ou encore de d\u00e9coration.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec la r\u00e9duction croissante de l\u2019usage du papier, encourag\u00e9e par des initiatives telles que Stop Pub et le\u00a0 Oui Pub, de nombreux annonceurs adaptent leur strat\u00e9gie et multiplient les canaux pour communiquer sur leurs offres : publicit\u00e9 sur les r\u00e9seaux sociaux, catalogue digital, publicit\u00e9 display, emailing clients, spots radio, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">N\u00e9anmoins, les catalogues papier jouent toujours un r\u00f4le important, notamment au moment de No\u00ebl. Par exemple, en 2023, <\/span><a href=\"https:\/\/www.lsa-conso.fr\/fin-des-catalogues-papier-pour-les-jouets-de-noel-les-parents-sont-contre,447711\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">91% des parents<\/span><\/a><span style=\"font-weight: 400;\"> se sont d\u00e9clar\u00e9s oppos\u00e9s \u00e0 l\u2019arr\u00eat des catalogues de jouets en version papier pour No\u00ebl. En effet, ces catalogues permettent de perp\u00e9tuer un rituel important, permettant aux enfants d\u2019\u00e9tablir leur liste de No\u00ebl.<\/span><\/p><p><span style=\"font-weight: 400;\">Certains magasins de jouets tels que <\/span><a href=\"https:\/\/www.lsa-conso.fr\/le-plan-de-joueclub-pour-anticiper-la-generalisation-du-oui-pub,450146\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jou\u00e9Club<\/span><\/a><span style=\"font-weight: 400;\"> ont alors cess\u00e9 de distribuer automatiquement leurs catalogues en bo\u00eete aux lettres, pr\u00e9f\u00e9rant les proposer directement en magasin. Cette approche s&rsquo;accompagne n\u00e9anmoins d\u2019une diversification des canaux de communication.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour bien pr\u00e9parer et communiquer au moment des f\u00eates de fin d\u2019ann\u00e9e, la digitalisation du catalogue appara\u00eet donc comme un bon moyen de toucher les utilisateurs efficacement et de mettre en place des campagnes cr\u00e9atives sur le th\u00e8me de No\u00ebl, afin d\u2019attirer du trafic en magasin tout en valorisant vos offres. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb8fd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb8fd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e7e218\" data-id=\"2e7e218\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6ea5d elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"7c6ea5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\"><p><b>Notre conseil d\u2019expert<\/b><\/p>\n\n\u201cNo\u00ebl, cette p\u00e9riode qui rime avec cadeaux, retrouvailles, grandes f\u00eates de famille\u2026 Ce moment de l\u2019ann\u00e9e, avec des d\u00e9penses qui augmentent pour les fran\u00e7ais, repr\u00e9sente une p\u00e9riode de grande consommation et un fort relai de croissance pour les annonceurs, sur lequel vous pouvez capitaliser pour maximiser vos r\u00e9sultats ! Pensez \u00e0 des strat\u00e9gies de drive-to-store ou de digitalisation du catalogue pour augmenter votre visibilit\u00e9 et toucher vos cibles au plus proche de leur lieu de vie et de leurs habitudes de consommation.\u201d<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Yvan-Alexandre Tang<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Sales Manager chez Azira <\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cb83a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cb83a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84e164b\" data-id=\"84e164b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f844b0 elementor-widget elementor-widget-text-editor\" data-id=\"8f844b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La p\u00e9riode des f\u00eates, et notamment No\u00ebl, est un moment cl\u00e9 pour les marques, offrant une opportunit\u00e9 unique de maximiser leur impact. Pour en profiter pleinement, il est essentiel de planifier une strat\u00e9gie marketing bien adapt\u00e9e \u00e0 votre offre, et de la pr\u00e9parer en amont. Si votre objectif est d&rsquo;attirer du trafic en magasin, une approche drive-to-store s&rsquo;av\u00e8re particuli\u00e8rement efficace. Vous pourrez alors adresser une audience qualifi\u00e9e \u00e0 l\u2019aide de publicit\u00e9s engageantes inspir\u00e9es de l&rsquo;esprit des f\u00eates \u00e0 travers des canaux vari\u00e9s. En lan\u00e7ant vos campagnes suffisamment t\u00f4t, vous maximisez vos chances d\u2019obtenir des r\u00e9sultats performants.<\/span><\/p><p><span style=\"font-weight: 400;\">Azira, r\u00e9gie publicitaire sp\u00e9cialis\u00e9e dans l\u2019utilisation de la donn\u00e9e de g\u00e9olocalisation peut vous accompagner dans votre strat\u00e9gie sur cette p\u00e9riode cruciale que repr\u00e9sentent les f\u00eates de fin d\u2019ann\u00e9e en vous aidant \u00e0 lancer des campagnes digitales impactantes pour g\u00e9n\u00e9rer du trafic en point de vente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a90de86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a90de86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b1ab8\" data-id=\"b1b1ab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cbdaee elementor-widget elementor-widget-html\" data-id=\"6cbdaee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper global-btn\" id=\"hs-cta-wrapper-047dca2f-8cd1-4af0-8b40-e9e62bae359c\"><span class=\"hs-cta-node hs-cta-047dca2f-8cd1-4af0-8b40-e9e62bae359c\" id=\"hs-cta-047dca2f-8cd1-4af0-8b40-e9e62bae359c\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5155414\/047dca2f-8cd1-4af0-8b40-e9e62bae359c\" style=\"color:#fff !important;  font-size: 15px !important;\">Contactez-nous <strong><\/strong><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5155414, '047dca2f-8cd1-4af0-8b40-e9e62bae359c', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les f\u00eates de fin d\u2019ann\u00e9e, et en particulier la p\u00e9riode de No\u00ebl, repr\u00e9sentent une opportunit\u00e9 cruciale pour les marques. En effet, c&rsquo;est \u00e0 cette p\u00e9riode que les consommateurs sont le plus enclins \u00e0 augmenter leurs d\u00e9penses, que ce soit pour les achats de cadeaux, de produits alimentaires ou encore de d\u00e9corations. Pour les annonceurs, il [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":59581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[181],"tags":[],"class_list":["post-59539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generer-du-trafic"],"acf":[],"featured_image_src":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp","author_info":{"display_name":"Jeanne","author_link":"https:\/\/azira.dev\/fr\/author\/jeanne\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos 5 conseils pour optimiser vos publicit\u00e9s digitales durant les f\u00eates de fin d\u2019ann\u00e9e afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en point de vente.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez nos 5 conseils pour optimiser vos publicit\u00e9s digitales durant les f\u00eates de fin d\u2019ann\u00e9e afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en point de vente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/\" \/>\n<meta property=\"og:site_name\" content=\"Azira\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-29T13:42:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T10:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jeanne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeanne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/\"},\"author\":{\"name\":\"Jeanne\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/e7b7cf50ff05fb166b426723a538f5e7\"},\"headline\":\"5 conseils pour g\u00e9n\u00e9rer du trafic en point de vente pendant les f\u00eates gr\u00e2ce \u00e0 la publicit\u00e9 digitale\",\"datePublished\":\"2024-10-29T13:42:54+00:00\",\"dateModified\":\"2025-02-10T10:32:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/\"},\"wordCount\":1914,\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp\",\"articleSection\":[\"G\u00e9n\u00e9rer du trafic\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/\",\"url\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/\",\"name\":\"No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies\",\"isPartOf\":{\"@id\":\"https:\/\/azira.dev\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp\",\"datePublished\":\"2024-10-29T13:42:54+00:00\",\"dateModified\":\"2025-02-10T10:32:03+00:00\",\"description\":\"D\u00e9couvrez nos 5 conseils pour optimiser vos publicit\u00e9s digitales durant les f\u00eates de fin d\u2019ann\u00e9e afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en point de vente.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp\",\"width\":1200,\"height\":627,\"caption\":\"No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azira.dev\/fr\/#website\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"name\":\"Azira\",\"description\":\"Know your Market; Reach your Customer.\",\"publisher\":{\"@id\":\"https:\/\/azira.dev\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azira.dev\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azira.dev\/fr\/#organization\",\"name\":\"Azira\",\"url\":\"https:\/\/azira.dev\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg\",\"width\":1898.2,\"height\":424.2,\"caption\":\"Azira\"},\"image\":{\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/e7b7cf50ff05fb166b426723a538f5e7\",\"name\":\"Jeanne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/08\/Jeanne-96x96.webp\",\"contentUrl\":\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/08\/Jeanne-96x96.webp\",\"caption\":\"Jeanne\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies","description":"D\u00e9couvrez nos 5 conseils pour optimiser vos publicit\u00e9s digitales durant les f\u00eates de fin d\u2019ann\u00e9e afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en point de vente.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies","og_description":"D\u00e9couvrez nos 5 conseils pour optimiser vos publicit\u00e9s digitales durant les f\u00eates de fin d\u2019ann\u00e9e afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en point de vente.","og_url":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/","og_site_name":"Azira","article_published_time":"2024-10-29T13:42:54+00:00","article_modified_time":"2025-02-10T10:32:03+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp","type":"image\/webp"}],"author":"Jeanne","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jeanne","Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#article","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/"},"author":{"name":"Jeanne","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/e7b7cf50ff05fb166b426723a538f5e7"},"headline":"5 conseils pour g\u00e9n\u00e9rer du trafic en point de vente pendant les f\u00eates gr\u00e2ce \u00e0 la publicit\u00e9 digitale","datePublished":"2024-10-29T13:42:54+00:00","dateModified":"2025-02-10T10:32:03+00:00","mainEntityOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/"},"wordCount":1914,"publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp","articleSection":["G\u00e9n\u00e9rer du trafic"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/","url":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/","name":"No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies","isPartOf":{"@id":"https:\/\/azira.dev\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage"},"image":{"@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage"},"thumbnailUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp","datePublished":"2024-10-29T13:42:54+00:00","dateModified":"2025-02-10T10:32:03+00:00","description":"D\u00e9couvrez nos 5 conseils pour optimiser vos publicit\u00e9s digitales durant les f\u00eates de fin d\u2019ann\u00e9e afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9 en point de vente.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/blogs\/strategie-drive-to-store-noel\/#primaryimage","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel.webp","width":1200,"height":627,"caption":"No\u00ebl : 5 conseils pour des strat\u00e9gies Drive-to-store r\u00e9ussies"},{"@type":"WebSite","@id":"https:\/\/azira.dev\/fr\/#website","url":"https:\/\/azira.dev\/fr\/","name":"Azira","description":"Know your Market; Reach your Customer.","publisher":{"@id":"https:\/\/azira.dev\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azira.dev\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/azira.dev\/fr\/#organization","name":"Azira","url":"https:\/\/azira.dev\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/02\/Azira-logo-full-color.svg","width":1898.2,"height":424.2,"caption":"Azira"},"image":{"@id":"https:\/\/azira.dev\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/e7b7cf50ff05fb166b426723a538f5e7","name":"Jeanne","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/azira.dev\/fr\/#\/schema\/person\/image\/","url":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/08\/Jeanne-96x96.webp","contentUrl":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/08\/Jeanne-96x96.webp","caption":"Jeanne"}}]}},"author_meta":{"display_name":"Jeanne","author_link":"https:\/\/azira.dev\/fr\/author\/jeanne\/"},"featured_img":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/strategies-drive-to-store-noel-300x157.webp","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/azira.dev\/fr\/category\/generer-du-trafic\/\" class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">G\u00e9n\u00e9rer du trafic<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publi\u00e9 1 an il y a","modified":"Mis \u00e0 jour 1 an il y a"},"absolute_dates":{"created":"Publi\u00e9 le octobre 29, 2024","modified":"Mise \u00e0 jour le f\u00e9vrier 10, 2025"},"absolute_dates_time":{"created":"Publi\u00e9 le octobre 29, 2024 7:12 pm","modified":"Mise \u00e0 jour le f\u00e9vrier 10, 2025 4:02 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/59539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/comments?post=59539"}],"version-history":[{"count":28,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/59539\/revisions"}],"predecessor-version":[{"id":63079,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/posts\/59539\/revisions\/63079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media\/59581"}],"wp:attachment":[{"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/media?parent=59539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/categories?post=59539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azira.dev\/fr\/wp-json\/wp\/v2\/tags?post=59539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}