{"id":59618,"date":"2024-10-30T19:26:15","date_gmt":"2024-10-30T13:56:15","guid":{"rendered":"https:\/\/azira.com\/?p=59618"},"modified":"2025-06-05T18:12:39","modified_gmt":"2025-06-05T12:42:39","slug":"netto-zenith-azira-recoivent-prix-animation-commerciale-digilocales-2024","status":"publish","type":"post","link":"https:\/\/azira.dev\/fr\/blogs\/netto-zenith-azira-recoivent-prix-animation-commerciale-digilocales-2024\/","title":{"rendered":"Netto, Zenith et Azira re\u00e7oivent le prix de l\u2019animation commerciale aux Digilocales 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59618\" class=\"elementor elementor-59618\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d515141 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d515141\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-644d34e\" data-id=\"644d34e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b5286 elementor-widget elementor-widget-text-editor\" data-id=\"52b5286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le 15 octobre dernier avait lieu la remise des prix des Cas d\u2019Or de la publicit\u00e9 locale et du marketing g\u00e9olocalis\u00e9. Un \u00e9v\u00e9nement pendant lequel Azira, Netto et leur agence Zenith ont re\u00e7u le cas d\u2019or de l\u2019animation commerciale pour leur strat\u00e9gie de digitalisation de prospectus mise en place au cours des derni\u00e8res ann\u00e9es. Une communication digitale en fil rouge qui a permis \u00e0 l\u2019enseigne de prendre le virage du digital avec succ\u00e8s.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Digitaliser sa communication pour r\u00e9duire la diffusion de prospectus papier<\/span><\/h2><p><span style=\"font-weight: 400;\">Afin de trouver une alternative aux prospectus papier et de diminuer progressivement la diffusion de catalogues sans impacter la visibilit\u00e9 de l\u2019enseigne, Netto et Azira, en partenariat avec Zenith, ont mis en place une solution de digitalisation des prospectus permettant de r\u00e9pondre aux challenges suivants\u00a0 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">Conserver une<\/span><b> diffusion locale et garantie<\/b><span style=\"font-weight: 400;\"> par magasin.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">Adresser une <\/span><b>cible g\u00e9ographiquement qualifi\u00e9e<\/b><span style=\"font-weight: 400;\"> autour de chaque point de vente<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">Eduquer et familiariser le consommateur au digital avec une strat\u00e9gie de <\/span><b>communication en fil rouge <\/b><span style=\"font-weight: 400;\">pour relayer les promotions de fa\u00e7on r\u00e9guli\u00e8re.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>Reproduire l\u2019exp\u00e9rience du catalogue papie<\/b><span style=\"font-weight: 400;\">r sur des supports digitaux engageants.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>Mesurer pr\u00e9cis\u00e9ment <\/b><span style=\"font-weight: 400;\">la performance et l\u2019impact des campagnes digitales.<\/span><\/p><\/li><\/ul><h2><span style=\"font-weight: 400;\">Un virage progressif vers le digital<\/span><\/h2><p><span style=\"font-weight: 400;\">Si la collaboration entre Netto, Azira et Zenith a d\u00e9but\u00e9 il y a quelques ann\u00e9es, elle s\u2019est acc\u00e9l\u00e9r\u00e9e \u00e0 mesure que l\u2019enseigne a renforc\u00e9 la dimension digitale de sa communication autour de l\u2019animation commerciale.<\/span><\/p><p><span style=\"font-weight: 400;\">Tout d\u2019abord, suite \u00e0 la mise en place du dispositif \u00ab Oui Pub \u00bb en 2022, Azira, Zenith et Netto explorent de nouvelles strat\u00e9gies de communication dans les zones tests et d\u00e9ploient des campagnes digitales hebdomadaires mettant en avant les offres promotionnelles de l\u2019enseigne.<\/span><\/p><p><span style=\"font-weight: 400;\">Puis, forts des premiers succ\u00e8s, Netto a r\u00e9ussi \u00e0 faire adh\u00e9rer l\u2019ensemble de son r\u00e9seau d\u2019ind\u00e9pendants \u00e0 une strat\u00e9gie de communication digitale en fil rouge afin de communiquer de fa\u00e7on hebdomadaire autour des offres promotionnelles.<\/span><\/p><h2><span style=\"font-weight: 400;\">Un ciblage g\u00e9olocalis\u00e9<\/span><\/h2><p><span style=\"font-weight: 400;\">Au coeur du succ\u00e8s de ce dispositif, on retrouve la strat\u00e9gie de ciblage mise en place par Azira. Afin de veiller \u00e0 ce que le point de vente soit au coeur du dispositif, Azira capitalise sur sa donn\u00e9e g\u00e9olocalis\u00e9e permettant d&rsquo;identifier les profils les plus pertinents au sein de la zone de chalandise de chaque magasin.<\/span><\/p><p><span style=\"font-weight: 400;\">Chaque point de vente a acc\u00e8s \u00e0 des packs\u00a0personnalis\u00e9s (budget, audience \u00e0 exposer par magasin). Azira aide ainsi les magasins \u00e0 assurer une continuit\u00e9 avec le papier en garantissant un reach \u00e0 atteindre pour la performance de la campagne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7c4ce2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7c4ce2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161fc35\" data-id=\"161fc35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c494714 elementor-widget__width-initial xpro-table-head-icon-right xpro-table-row-icon-right elementor-widget elementor-widget-xpro-table\" data-id=\"c494714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<table class=\"xpro-table xpro-table-responsive\">\n\t<thead class=\"xpro-table-head\">\n\t<tr class=\"xpro-table-head-row\">\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-609ce29\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Magasin<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-83e64c1\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Audience<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t\t\t<th class=\"xpro-table-head-column-cell elementor-repeater-item-7e013d3\">\n\t\t\t\t<div class=\"xpro-table-head-column-cell-inner\">\n\t\t\t\t\t<span class=\"xpro-table-head-column-cell-content\">Tarif<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/th>\n\t\t\t<\/tr>\n\t<\/thead>\n\t<tbody class=\"xpro-table-body\">\n\t\t\t<tr class=\"xpro-table-body-row\">\n\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-774bc42\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tPoint de vente 1\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-190964e\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tAAA\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-46461c5\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tXXX\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t<\/tr>\n\t\t\t<tr class=\"xpro-table-body-row\">\n\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-b0f61a1\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tPoint de vente 2\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-5a2e890\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tBBB\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-6604471\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tYYY\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t<\/tr>\n\t\t\t<tr class=\"xpro-table-body-row\">\n\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-42c83a2\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tPoint de vente 3\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-bda2c59\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tCCC\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-6646433\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\tZZZ\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t<\/tr>\n\t\t\t<tr class=\"xpro-table-body-row\">\n\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-1935de7\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\t...\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-e955396\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\t...\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t<td class=\"xpro-table-body-row-cell elementor-repeater-item-914038c\" colspan=\"\">\n\t\t\t\t\t\t<div class=\"xpro-table-body-row-cell-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"xpro-table-body-row-cell-content\">\n\t\t\t\t\t\t\t\t...\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t<\/tr>\n\t\t<\/tbody>\n<\/table>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9ffd07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9ffd07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-227f1be\" data-id=\"227f1be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f405e0b elementor-widget elementor-widget-text-editor\" data-id=\"f405e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une approche qui a permis \u00e0 Netto de diminuer la diffusion papier au global sur une grande partie du parc tout en maintenant la visibilit\u00e9 de la promotion \u00e0 l\u2019\u00e9chelle locale.<\/span><\/p><h2><span style=\"font-weight: 400;\">La strat\u00e9gie de communication au coeur du succ\u00e8s de Netto<\/span><\/h2><p><span style=\"font-weight: 400;\">En collaboration avec Azira et Zenith, Netto a instaur\u00e9 une strat\u00e9gie de m\u00e9diatisation hebdomadaire de ses offres promotionnelles disponibles en magasin, en s\u2019appuyant sur des processus personnalis\u00e9s, industrialis\u00e9s et \u00e9prouv\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce aux premiers r\u00e9sultats positifs de cette strat\u00e9gie de communication en fil rouge, Netto a ensuite encourag\u00e9 l\u2019adh\u00e9sion \u00e0 la communication digitale sur l\u2019ensemble de son parc.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette transition digitale a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par le lancement de l\u2019application Netto France associ\u00e9e \u00e0 la carte de fid\u00e9lit\u00e9 \u201cMa Carte Netto\u201d. Les campagnes digitales ont alors soutenu le lancement de l\u2019app et encourag\u00e9 les t\u00e9l\u00e9chargements.<\/span><\/p><h2><span style=\"font-weight: 400;\">Reproduire l\u2019exp\u00e9rience Netto sur un prospectus digital<\/span><\/h2><p><span style=\"font-weight: 400;\">Afin de rendre le prospectus digital engageant, des publicit\u00e9s digitales interactives sont cr\u00e9\u00e9es chaque semaine. Celles-ci reprennent non seulement les codes du prospectus papier, mais elles \u00e9voluent \u00e9galement r\u00e9guli\u00e8rement afin de conserver l&rsquo;engagement des utilisateurs.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour renforcer l\u2019ancrage local, chaque publicit\u00e9 est personnalis\u00e9e et g\u00e9ocontextualis\u00e9e avec l\u2019adresse du point de vente le plus pertinent. Gr\u00e2ce \u00e0 l\u2019int\u00e9gration d\u2019une carte de redirection vers le point de vente r\u00e9f\u00e9rent, la publicit\u00e9 digitale favorise v\u00e9ritablement le trafic en magasin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f12af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f12af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10bb5e4\" data-id=\"10bb5e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b60c3ec elementor-widget__width-initial text-center elementor-widget elementor-widget-video\" data-id=\"b60c3ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/Nouvelle-crea-NETTO.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d72bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d72bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c4618b\" data-id=\"6c4618b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f94adf5 elementor-widget elementor-widget-text-editor\" data-id=\"f94adf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Du pilotage national \u00e0 la performance locale<\/span><\/h2><p><span style=\"font-weight: 400;\">Azira fournit \u00e0 Netto un reporting d\u00e9taill\u00e9 afin de mesurer la performance des campagnes \u00e0 l\u2019\u00e9chelle nationale et \u00e0 l\u2019\u00e9chelle locale.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019<\/span><b>analyse des campagnes \u00e0 l\u2019\u00e9chelle nationale<\/b><span style=\"font-weight: 400;\"> permet aux \u00e9quipes Netto d\u2019\u00e9valuer la performance globale en termes de chiffre d\u2019affaires incr\u00e9mental g\u00e9n\u00e9r\u00e9. Netto peut ainsi valider les strat\u00e9gies mises en place dans la dur\u00e9e, observer les disparit\u00e9s et d\u00e9finir un plan d\u2019action.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019<\/span><b>analyse de la performance \u00e0 l\u2019\u00e9chelle locale<\/b><span style=\"font-weight: 400;\"> permet d\u2019\u00e9valuer l\u2019impact de la campagne en termes de trafic, de chiffre d\u2019affaires incr\u00e9mental et de ROI. Ainsi Netto peut affiner sa strat\u00e9gie de digitalisation de l\u2019animation commerciale \u00e0 l\u2019\u00e9chelle du magasin.<\/span><\/p><h2><span style=\"font-weight: 400;\">Des r\u00e9sultats probants<\/span><\/h2><p><span style=\"font-weight: 400;\">La collaboration entre Azira, Zenith et Netto a permis d\u2019obtenir de tr\u00e8s belles performances\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+30% de ROI<\/b><span style=\"font-weight: 400;\"> Entre 2022 et 2023 gr\u00e2ce \u00e0 une optimisation des performances des campagnes et des budgets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+35% de CTR <\/b>Entre 2022 et 2023 gr\u00e2ce \u00e0 une optimisation des performances des campagnes et des budgets.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+ de 6000 <\/b>campagnes men\u00e9es en 2023 gr\u00e2ce \u00e0 l\u2019industrialisation des process et le pilotage au national des campagnes locales sur-mesure.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>100% du parc<\/b> qui a adh\u00e9r\u00e9 \u00e0 la communication digitale en 2023 gr\u00e2ce \u00e0 l\u2019industrialisation des process et le pilotage au national des campagnes locales sur-mesure.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Un chiffre d\u2019affaires maintenu malgr\u00e9 une forte diminution de la diffusion de prospectus papier<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05f1699 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05f1699\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8015c04\" data-id=\"8015c04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b276926 elementor-align-left elementor-tablet-align-left elementor-mobile-align-center elementor-widget elementor-widget-xpro-block-quote\" data-id=\"b276926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xpro-block-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xpro-block-quote-wrapper xpro-block-quote-layout-8\">\n\t<div class=\"xpro-block-quote-inner\">\n\t\t\t\t\t<span class=\"xpro-block-quote-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 3776.1 3304.1\" style=\"enable-background:new 0 0 3776.1 3304.1;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#7e3cfe80;}<\/style><path class=\"st0\" d=\"M3385.4,1652.1h-575.9v-460.7c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4 c0-95.7-77-172.8-172.8-172.8h-57.6c-636.4,0-1151.8,515.4-1151.8,1151.8V2919c0,190.8,154.8,345.5,345.5,345.5h921.4 c190.8,0,345.5-154.8,345.5-345.5v-921.4C3730.9,1806.8,3576.1,1652.1,3385.4,1652.1z M1312.2,1652.1H736.3v-460.7 c0-254.1,206.6-460.7,460.7-460.7h57.6c95.7,0,172.8-77,172.8-172.8V212.4c0-95.7-77-172.8-172.8-172.8H1197 C560.7,39.6,45.2,555,45.2,1191.4V2919c0,190.8,154.8,345.5,345.5,345.5h921.4c190.8,0,345.5-154.8,345.5-345.5v-921.4 C1657.7,1806.8,1503,1652.1,1312.2,1652.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t<div class=\"xpro-block-quote-content\">\n\t\t\t\n\t\t\t<div class=\"xpro-block-quote-content-wrap\">\n\n\t\t\t\t\t\t\t\t\t<!-- Text -->\n\t\t\t\t\t<p class=\"xpro-block-quote-text\">\"Nous sommes une petite enseigne qui est agile et qui a de l'ambition. Pour nous, il \u00e9tait \u00e9vident de se challenger sur ce sujet du digital avec le lancement de notre application et la transition progressive vers le prospectus digital.<br>\nC'est cette volont\u00e9 et notre travail avec des partenaires tels qu'Azira et Zenith qui nous ont permis de sortir du papier.\"<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"xpro-block-quote-desc\">\n\t\t\t\t\t\t\t\t\t\t\t<!-- Title -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-title\">Guillaume Benedetti<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<!-- Designation -->\n\t\t\t\t\t\t<span class=\"xpro-block-quote-designation\">Adh\u00e9rent Marketing &amp; communication, Netto<\/span>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le 15 octobre dernier avait lieu la remise des prix des Cas d\u2019Or de la publicit\u00e9 locale et du marketing g\u00e9olocalis\u00e9. Un \u00e9v\u00e9nement pendant lequel Azira, Netto et leur agence Zenith ont re\u00e7u le cas d\u2019or de l\u2019animation commerciale pour leur strat\u00e9gie de digitalisation de prospectus mise en place au cours des derni\u00e8res ann\u00e9es. Une [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":59631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_eb_attr":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[182,196],"tags":[],"class_list":["post-59618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaliser-votre-catalogue","category-nouveautes"],"acf":[],"featured_image_src":"https:\/\/azira.dev\/wp-content\/uploads\/2024\/10\/netto-zenith-azira-recoivent-prix-animation-commerciale-digilocales-2024.jpg","author_info":{"display_name":"Julie Kali","author_link":"https:\/\/azira.dev\/fr\/author\/julienear-com\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d&#039;Or de 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